as I assure you that more than 1% of sales callers know their business and who they are calling
Crap - and reason I know this is I have to deal with the callers, and having asked them direct questions about my business, they always never have a clue.
These bozos are working from a PC screen, mostly with limited/inaccurate data, which also leads me onto why my biz details are mispelt, or insufficient enough for them to ask further questions about whether they are calling the right company. Let me clue you in on the sales calls I get:
Caller: Is that Eventsdomain?
Me: Yes/No (depends on criteria), what can we do for you/What's the nature of your call etc.
Caller: Oh yes, hello, well I work for a company called etc, and we sell ink cartridges, tell me, do you use many, how many would you say you get through per month?
Me: A single cartridge lasts me 1 to 2 months
Caller Really, are you sure?
Me Er, yup, I do use the things you know :|
Caller: Bcos in our experience etc etc
Me Actually I used to work in office supplies sector so I know a fair bit about these things, plus am an ex PC salesman.
Caller: oh, er, well our ink cartridges cost £15.75 each and are cheaper than most.
Me: No their not, as I know what I pay for them - they are cheaper these days for the past several years - just check Canon's sales page on Amazon for proof.
Caller: Well, anyway - our cartridges last longer so worth the extra, so if you took say about 3 a month from us, how would that be?
Me: Seeing as I get them cheaper than your selling them, I'm not interested
Caller: But you must use several a month surely?
Me: Nope, what makes you think that?
Caller: You run a website, so all businesses need a printer
Me: Yes, I do - but I bet you dont know what my company does?
Caller: Yes, its a Computer cafe isnt it, under Internet Services!!
Me: Nope, no way. Far from it actually, so you havent even determined my correct needs, and you obviously got my details from the YP, as it only shows my company name and category its under, so this is how I know.
-------------------
This is just one of the many irritting cold calls that used to come my way - I now block the buggers! So looks like your qualifying cobblers doesnt apply, as how can you qualify/guarantee a salesman's knowledge when they cant do basic research on who their selling to
So these cold callers pick up the phone, dialled without knowing anything about the business period.... Its basic errors, but it happens all the time - this is about doing the job correctly, so at least get the damn company name right before you start the sale patter
Jeeze..