am i doing the right link building

[varunvijay]

my site is free classified ads website and my webmaster is showing the daily impression decreasing every day and if i create a link today than tomorrow i can see it increasing or else it is decreasing...i am really confused that i am creating the right link building procedure....now i am posting article in article directories and that link submission in directories...

my website is <URL removed by Moiderator>

 

[stevebrownlie]

Type "penguin penalty" into Google and you'll start to understand that article directories and link submissions are NOT the way to build your site's authority. Not only don't they have much value in the first place, any benefit you do get could be very short lived if one of the Google filters picks you up.

 

[varunvijay]

thanks for the reply sir,

can you recommend than what are the other ways of link building example like commenting, forum signature, guest posting, answer like yahoo answer...

 

[Jason L]

Hi varunvijay

I advise a lot of clients to get their on-site SEO sorted and then promote their business in a traditional way - i.e. inform people about your service or product (and all its benefits) through all available marketing channels and also do some press/PR. If you have something of value, then this activity will generate inbound links over time. If you are simply trying to engineer 'link building' you can do more harm than good. Think less about how to build links and more about how to tell people about your great service and what it can deliver for them.

 

[TomRoberts]

Hi there

There's a lot of red flags here - blog commenting, article submissions, these are all link building methods that you want to be avoiding.

As a decent starting point I'd take a look at the Moz beginner's guide to link building - it's written by Paddy Moogan who definitely knows what he is talking about. I can't post links yet but search for that on Google and you will find it.

 

[altonroot]

can you recommend than what are the other ways of link building example like commenting, forum signature, guest posting, answer like yahoo answer...

As it seems you know all old school SEO link building techniques. You need to move ahead with content marketing like strategy. Upgrade yourself instead of switching from directory to bookmarking to commenting (in-fact spamming).

 

[Luckythelion]

As it seems you know all old school SEO link building techniques. You need to move ahead with content marketing like strategy. Upgrade yourself instead of switching from directory to bookmarking to commenting (in-fact spamming).

Could you please share some New school SEO ideas or maybe you can tell some reliable source?

 

[bobrudolph]

Could you please share some New school SEO ideas or maybe you can tell some reliable source?

Check Moz blog and some other popular marketign blogs to get to know more about what people are talking right now. Not sure that the methods they offer will work, though

 

[fisicx]

Could you please share some New school SEO ideas or maybe you can tell some reliable source?

Exactly the same as old school ideas. Great content and navigation and inbound links from influential and authoritive sites. The first is easy to do. The second is becoming much more difficult. Which is why people tend to use a lot more advertising than they used to.

There is no obligation of the search engines to index or rank your site. You have to earn your ranking. Which means working hard. Produce a really great site that people enjoy visiting and Google will reward you accordingly. Getting the visitors may mean investing money in marketing.

 

[altonroot]

Not sure that the methods they offer will work, though

What I think in this matter is, most of their blogs talk about theory and the ideas that can be executed with high budget campaigns and yield fantastic result. But likes of us work on small budget campaigns so we need to find a way to implement those ideas in real life in limited budget.

 

[bobrudolph]

What I think in this matter is, most of their blogs talk about theory and the ideas that can be executed with high budget campaigns and yield fantastic result. But likes of us work on small budget campaigns so we need to find a way to implement those ideas in real life in limited budget.

Can't but agree with you on that

 

[Louis Porter]

Type "penguin penalty" into Google and you'll start to understand that article directories and link submissions are NOT the way to build your site's authority. Not only don't they have much value in the first place, any benefit you do get could be very short lived if one of the Google filters picks you up.

As Steve has said, your strategy is out dated. You need to focus more on content and your audience rather than building links. If you can get your content in front of the right audience, you'll gain the maximum benefits.

"Link Building" has a lot of dark clouds surrounding it these days as it's what black-hat SEOs used to do. Now, you need to gain links as opposed to building them. You can do this by identifying what your target audience are interested in, and where they're visiting online. You then need to place your website in front of them (in a friendly way of course). This is where online PR is becoming more essential for SEO.

Here's a link to the document Tom Roberts mentioned. http://moz.com/beginners-guide-to-link-building. It's a long doc so make sure you've got a bit of free time on your hands.

 

[darkest-pro]

and inbound links from influential and authoritive sites. The first is easy to do. The second is becoming much more difficult.

2nd was always difficult, if not impossible now. If I want to block link spammers out of my blogs, my god its too easy. These authority sites you speak of, have so much power correct? so blocking out webmasters, SEO's and designers is a game to them - sport even.... understand its not about protecting themselves anymore, its about sport! They know how desperate SEO' clients are, so the fact you cant get in isn't fun anymore, although they still have a good laugh at how many idiots still try to get in.

I imagine the insane form filling the SEO's must do to spam 50 sites/blogs - shame they don't realise their deleted in seconds. What a waste of time.

 

[fisicx]

The second used to be very easy. Back in the 90s all you needed was a bit of on page and some reciprocal links and you could rank for all sorts of things. The authority sites are very open to link requests, but only if you ask properly. The methods you describe are those employed by bottom feeder SEO practitioners and I agree they don't work. You don't need to do insane form filling, you just need to do your research and market yourself properly.

 

[zimone]

Personally I think link building is an attempt to game google. Make yourself an authority on whatever business you are in. Give people a reason to keep coming back to your website because you provide helpful and reliable content/goods/services. Content marketing is not dead, content marketing by way of directory submissions is not as good as it used to be. Social signals and a blog are the way to go in my opinion

 

[darkest-pro]

a blog are the way to go in my opinion

Not anymore, blogs are not true websites and you need something like Frommers to win at the content game. A tradesmans site for instance, cannot bolt on a blog and call it real content, the effort would be pathetic IMHO, almost laughable in my book and wont impress anyone.

 

[zimone]

Not anymore, blogs are not true websites and you need something like Frommers to win at the content game. A tradesmans site for instance, cannot bolt on a blog and call it real content, the effort would be pathetic IMHO, almost laughable in my book and wont impress anyone.

I will have to disagree with you there. Why wouldn't a local locksmith who produces content (written or video) which is optimised correctly and actually helps his target audience and solves their problem become an "authority" in locksmithing issues. If I am are looking for a locksmithing service I will be impressed with a locksmith who can solve my problem or educates me on how to avoid the problem in the first place.

 

[fisicx]

Not anymore, blogs are not true websites.

That is so wrong. A blog is an integral part of many websites, just about every news website and all the major information providers use blogging platforms to publish material. If you search for any news topic the top results will all be blog posts of one form of another.

To suggest a blog is not true website is almost laughable in my book and wont impress anyone.

 

[ADNattan]

It's a bit of a ridiculous statement. A friend of mine sells insurance policies, and wanted some advice for his site.

"Get a blog," I said.

He's committed to it fully. Every fortnight, there's a full article up providing advice on certain policies, tips for getting a better deal, and that sort of thing. He shares these articles on social media, and it generates decent traffic.

Even better, the people who've seen his blog will ring him up and ask for more information on certain policies he mentions. Policies he then sells to them. And of course, because he's proved that he knows what he's talking about, they're more than prepared to sign up.

No, setting up locksmithsblog.blogspot and telling people what you thought of Corrie won't help, but if you have genuinely useful information to share, you can't beat a blog.

 

[UKSBD]

The best way of link building is giving the person you want the link off some good content they can use on their site.

Typical example here - http://www.wheelchair-ramps.co.uk/special/wheelchair-friendly-garden-furniture/

The person provided me with a nice image and a brief paragraph of text.
I end up with a nice extra page, they benefit from the link, win - win

 

[darkest-pro]

He's committed to it fully. Every fortnight, there's a full article up providing advice

A few articles a year (no doubt the author is very proud of their work ), its just ego stance talking with many doing it, but compared to the likes of Engadget, its apples and oranges 2 completely different things.

Like a bodybuilder Vs a skinny bloke with glasses - the skinny bloke has no product to market unless he trains for many years, even with that, he's nothing unless he gets people to notice him.

This is about getting visitors - they'll only visit a site with a ton of content that can solve all their problems about a subject. The great blogs have a ton of content that makes people know its the best site to use forever. No point in doing a 200 article site, and thinking the job is done and it will survive forever, and is the trade bloke got the time needed to devote to it - I can say motivation will cease and the blog dies a death.

 

[tk-hassan]

I believe that there is some benefit of each type of links you built manually. Web directories are made to submit our website in them and article directories are made to submit our article in there so how can this be totally neglected? Having said that you need to make sure that you keep on changing the content in your directory submission work by changing the titles, description, keywords and when it comes to article submission then you must only submit your articles in high PR article directories and avoid submitting a same article in more than one article directory.

 

[SMR Locksmiths]

.

 

[ADNattan]

This is about getting visitors - they'll only visit a site with a ton of content that can solve all their problems about a subject.

No, they'll visit a site that solves their particular problem at that moment. When you're searching for information, you want an article that provides that information. In that moment, you don't care if there are 400 other articles you're not looking for, or four other articles you're not looking for.

If you're trying to be Endgadget, then yes. You need to post daily. But then unless your business model is to be a source of online journalism as opposed to selling products and services, it's all about attracting clients.

If you have thousands of people looking for specific information on a specific service you sell, you only need to provide that specific information.

 

[fisicx]

...blogs are not true websites...

...great blogs have a ton of content that makes people know its the best site to use forever.

Bit of a contradiction here. Maybe when you have finished at school today you could explain yourself.

 

[Louis Porter]

If you can continually add value to your readers life thorough providing valuable insight, then a blog is a great tool. If you just waffle on with no real direction or purpose, then it's pretty much useless. If you're writing the posts for your customers then it's 100% worth it. It's getting that new content in front of your audience that's the hard part.

 

[Darryl Wright]

Link building is still very valuable, and in some sectors you need it to rank. I mean who is going to retweet, link to or share content about 'snow blowers' for example? Not many.

Sure, there are places you don't want to get links but link diversity its key with penguin (assuming your onsite quality is good to please panda!). Make sure you keep your link profile natural and don't link back with loads of keyword rich terms. Use arbitrary terms like 'click here' or 'for more info' in your anchor text and linking using your brand name or naked URL.

But remember all of this is worthless if website is rubbish! It is the foundation, it NEEDS to of a high quality: well written, valuable content. Easy to naviagte, response etc (responsive is especially important with the Google update coming on the 21st of this month).

Look, I can't give you everything in one post, but this will point you in the right direction. Research and testing is key to effective SEO so if one method isn't working adjust it and try another.

 

[darkest-pro]

Bit of a contradiction here. Maybe when you have finished at school today you could explain yourself.

lol - I'm the Marketing and Comms Officer for a college, which means I know more than you.

A content-driven blog is not a complete website, as everyone knows blogs are 'add ons' or bolt-ons that are added to provide text space for people that don't own or can't afford proper websites that run into thousands of pounds. So.... a cheap solution is designed, which allows unlimited text and logos/videos to be added at a very low cost. Such blogs are limited in what they do and most are laughable of the quality, but more the lack of content included/needed to even start promoting them. A trap many are victims of....

Most blogs are a total joke, so perhaps its them who should finish school before playing the big web game.

 

[darkest-pro]

No, they'll visit a site that solves their particular problem at that moment. When you're searching for information, you want an article that provides that information. In that moment

That's fine for a short term search solution, but a true website's long-term success depends on returning visitors/customers. You know - additional sales.....

 

[fisicx]

...as everyone knows blogs are 'add ons' or bolt-ons that are added to provide text space for people that don't own or can't afford proper websites that run into thousands of pounds. So.... a cheap solution is designed, which allows unlimited text and logos/videos to be added at a very low cost. Such blogs are limited in what they do and most are laughable of the quality...

Not sure you have your facts right young man. All the major platforms have integrated blogging functions. They are certainly not add-ons nor are they limited in what they do.

I suspect however you are thinking of blogger or tumblr or wordpress.com (but not wordpress.org)

I'm talking about sites like this: https://css-tricks.com/ or this: http://www.cheezburger.com/ or this: http://www.huffingtonpost.co.uk/ - all of which are blogs.

But since you know more than me maybe this post is pointless....

 

[ADNattan]

That's fine for a short term search solution, but a true website's long-term success depends on returning visitors/customers. You know - additional sales.....

Yes. And the best way to get that repeat sale is to provide a bloody good service.

I'm not sure why it's getting so heated in here. I'll stand by my point that good content presented as a blog post is a good sales tool. I provided an example, and I'm not sure that arguing around the issue for the next week will help.

If you don't think it works, don't recommend it. I've tested it and it does.

 

[Darren Summers]

SEO is not a 1 way street. You need tmultiple things such as unique content not the same old repetitive phrases other business use such as " We are a professional locksmith comapny that strive on great prices" If you remove the word locksmith the entire phrase is used millions of times. Be different.

In my eyes content is king and always will be but backlinks are 2nd most important aslong as they are coming from quality sites.

 

[darkest-pro]

Love to know how all these SEOs get their amazing links from - maybe its a secret..

Them secrets sure do the rounds don't they...






.

 

[fisicx]

...maybe its a secret.

Yes it is. People have their sources and techniques and keep them very secret. That's how they stay successful. Note: each person doing SEO properly will have done their research, which means their secrets will all be different.

 

[SMR Locksmiths]

looks like mr. darkest thinks is mr. clever and trying to get free tips form here. don't you mr. sneaky?

I totally second fiscix. do your research and you will have your bag of tricks!

 

[Andrew Beardlsey]

List up a handful of those websites you are carrying free lsiting for and approach them directly for a link to your directory. As you are doing them a favour of a free listing, ask them to reciprocate by liniking to you.

 

[darkest-pro]

Yes it is. People have their sources and techniques and keep them very secret.

Seo's have a giant list they regularly use to spam clients to, perhaps the odd decent link arrangement, but that's it. The free seo linkbuild game is largly spam though, as even the public knows the 1000's of free directories have always been used as a tool for low quality link building, and that cant be denied as it too well known as a quick fix for many a seo bod

Like I said, as a Marketing pro, I put the phone down on these idiots who think they know, its quite funny listening to some of them when they say they can get our college 10000 visitors a month (which I doubt), and I say back that I'm already getting my employer 70k of visitors a month for free, so we wont be paying them.

 

[fisicx]

...as a Marketing pro...

...you obviously know nothing about professional SEO.

 

[UKSBD]

It's not, is it?

 

[SEO Lady]

answer like yahoo answer...

Is this 1985?