Adwords Vs SEO

The website(not in my profile) is Icanhire.com

This is a van rental operation in London:
The most searched terms are:

van hire London
and London van hire

We spend around 20 days a month on page 1 the balance on page 2

You are down the bottom for "london van hire" and can't find you for "van hire london"

You stated position 1?.:|

Being on page 1 does not get you high traffic ,position 1 get 14 x the traffic of positiond 9 &10.

Earl

 

[Annoying Donkey]

Yep, absolute classic

I make you on the third page for uk search.

 

[Ali-v-8]

I couldn't believe his stats. 32 ppc vs 1 organic
Not on his Nelly.
Page one position one in the naturals will always beat adwords hands down.
So I then assumed he was seeing himself at the top but no one else was.
And he would have got away with it if it wasnt for us pesky kids.

You are down the bottom for "london van hire" and can't find you for "van hire london"

You stated position 1?.:|

Being on page 1 does not get you high traffic ,position 1 get 14 x the traffic of positiond 9 &10.

Earl

 

[Annoying Donkey]

MS reports 374 clicks a day on broad match, 204 on phrase match. What value would you place on that level of traffic?

 

[directmarketingadvice]

Page one position one in the naturals will always beat adwords hands down.

I wouldn't bet on it.

I searched on "van hire london" and there were zero organic listings on the first fold.

The question is: will people scroll down or will they click on one of the ads they see?

(Or, alternatively, click on a map listing)

Steve

 

[Tom McClelland]

I wouldn't bet on it.

I searched on "van hire london" and there were zero organic listings on the first fold.

The question is: will people scroll down or will they click on one of the ads they see?

(Or, alternatively, click on a map listing)

Steve

Bingo, I hadn't thought of that. If I typed in that query and lived in London the first thing I'd do would be to click on the location flag that was nearest to me. For something like van here location convenience is a huge factor. I bet those pins in the map suck up a lot of the traffic.

EDIT: But on reflection, if I lived in London I wouldn't type "van hire london" anyway. London is far too vast for that to be a sensible query. I'd type "Van hire Streatham", or "Van hire west ham", or whatever.

 

[Annoying Donkey]

I searched on "van hire london" and there were zero organic listings on the first fold.

You must have a small screen - I get thrifty and sixt showing, though it is dominated by the maps...

 

[Ali-v-8]

True, but I also class map listings as organic. (maybe i shouldnt)
They don't cost.

I wouldn't bet on it.

I searched on "van hire london" and there were zero organic listings on the first fold.

The question is: will people scroll down or will they click on one of the ads they see?

(Or, alternatively, click on a map listing)

Steve

 

Bingo, I hadn't thought of that. If I typed in that query and lived in London the first thing I'd do would be to click on the location flag that was nearest to me. For something like van here location convenience is a huge factor. I bet those pins in the map suck up a lot of the traffic.

EDIT: But on reflection, if I lived in London I wouldn't type "van hire london" anyway. London is far too vast for that to be a sensible query. I'd type "Van hire Streatham", or "Van hire west ham", or whatever.

Except there is so little traffic for "van hire london" that it ain't worth the effort of trying to capture it.

And you would probably be the only person this year to search for "van hire streatham"

Earl

 

[directmarketingadvice]

Except there is so little traffic for "van hire london" that it ain't worth the effort of trying to capture it.

According to google, 8100 exact match searches last month. Phrase match is almost 15,000.

(Though that could be wildly inaccurate)

Add in all the search for "van hire" that are in the London area but don't use the l-word and it could be a decent sized market.

(Which is to be expected when you have an area with over 10,000,000 in it.)

Steve

 

According to google, 8100 exact match searches last month. Phrase match is almost 15,000.

Where are you getting those figure from Steve.?

Adwords gives about 600.?:|

and keyword discovery less.?

Earl

 

[directmarketingadvice]

Adwords gives about 600.?:|

Adwords keyword tool for [van hire london] 8,100.

Steve

 

[neo09]

Yes it is right that organic SEO takes time but it is very affordable so rather than adwords campaign you should start with organic SEO.