Adwords Structured Snippets

[directmarketingadvice]

If you read Google's Adwords blog, you'll have heard about "structured snippets".

Matt Umbro wrote a good article on how and when to use them:

http://searchengineland.com/sitelinks-callouts-structured-snippets-oh-230137

Hope this helps,

Steve

 

[Shopclicks]

Steve, I've been using the snippet extensions for about a week and have seen an improvement in CTR and conversions which is great.

But a question, while you're here: I'm seeing some ads from other websites which don't have the 'headers' at the beginning of the row. This looks much more like it hasn't just been tacked on and more a part of the ad. These are generally separated by a dot.

I've been trying to work out how to get rid of the header and also the comma, rather than the dot. I'd like to have the ads looking like the Sunglasses Ad example used in that article.

My first thought was the length of the snippets and how they fit on one line (number of characters). I've tried adjusting the number of characters but it doesn't seem to make any difference.

What am I missing?
Thanks

 

[directmarketingadvice]

But a question, while you're here: I'm seeing some ads from other websites which don't have the 'headers' at the beginning of the row. This looks much more like it hasn't just been tacked on and more a part of the ad. These are generally separated by a dot.

Are these callout extensions, rather than snippets?

If you look at the sunglasses example in the article, the line starting "free shipping" are the callout extensions. The line below (with the header) are snippets.

Does this answer the question? Or did I misunderstand what you were asking?

Cheers,

Steve

 

[Shopclicks]

Thanks Steve. Yes, that does answer the question. What I'm seeing are callout extensions, not snippets. I hadn't used callout extensions, so I'll use both.
Thanks again.

I guess this is just another way that Google Ads are filling up the page space. The future for SEO doesn't look so bright. Before too long, we'll be scrolling halfway down the page before we see an organic result.

 

[directmarketingadvice]

Thanks Steve. Yes, that does answer the question. What I'm seeing are callout extensions, not snippets. I hadn't used callout extensions, so I'll use both.Thanks again.

You're welcome.

I guess this is just another way that Google Ads are filling up the page space. The future for SEO doesn't look so bright. Before too long, we'll be scrolling halfway down the page before we see an organic result.

A couple of years ago Wordstream did a study where they discovered that, for highly commercial search terms (i.e. the sort of terms people would advertise on, or SEO for), 85.2% of the pixels on the first fold were taken up by ads.

It's probably increased since then.

Steve

 

[MASSEY]

the call outs i noticed the other day on some ads, they seem a pretty good way to add stuff into your ad that you may have otherwise tried to cram into the tiny description space.

The structured snipped also seem like a good way to convince the searcher you have what they are looking for.

This is another way in which they make people want to spend more to compete for the main 3 (or one on some searches) positions, you can't blame them really.