Adwords riddle

[wevet]

My business has a degree of seasonality. The percentage of business from organic searches/responses moves up and down reflecting this seasonality.

Not so with adwords.

Now we are in our "slightly off" season and yet not only has the adwords impressions/ CTR etc remained at the same level as our "high season" the number of clicks has actually increases during this period. This is not isolated but reflects how the Google PPC cost remains and the clicks keep on happening high no matter what real demand is.

Any answers to this riddle?

 

[WebshopMechanic]

Hi @wevet

There could be a number of reasons for this but I would assume that your competition may have backed-off on their ads which has opened up more demand for your ads.

I should imagine the search demand was always there but you've effectively taken over the demand that they were previously serving.

Matt

 

[Website Design Ltd]

^^^That

Also, you may have been exhausting your budget, with or without a 'limited by budget' warning (depending on your bid strategy), resulting in Google limiting your impressions/clicks because of this. When the season changes you may still be at the top end of that budget, but facing less competition.

 

[Nochexman]

Now we are in our "slightly off" season and yet not only has the adwords impressions/ CTR etc remained at the same level as our "high season" the number of clicks has actually increases during this period. This is not isolated but reflects how the Google PPC cost remains and the clicks keep on happening high no matter what real demand is.

What are you sales from PPC doing? Do they vary?