Adwords...advice needed!

[hougtimo]

Hi,

I've recently opened an e-commerce site, and yesterday launched an adwords campaign.

My main keyword is 'music'...rather broad to say the least. I'm getting position 5.6, with a huge exposure, but my ctr is only around .11%.

Someone has noted that I'm heading for a 'Google Slap'?

 

[directmarketingadvice]

My main keyword is 'music'...rather broad to say the least.

Too broad. I'd suggest you use keywords that are better targeted to your market.

Steve

 

[janice171]

Way too broad. Ideally you would use exact matches with niched keywords to your target geographic. It may take a little while to pare down what you have for a successful campaign and then it will still need tweaking.

 

[tomsk]

Hi,
Someone has noted that I'm heading for a 'Google Slap'?

Not sure what that means - most people start off using the words google suggest they add to their campaigns - best to start small and grow with it.

 

[hougtimo]

I have included all of our search terms, based on our analytics data. Unfortunately this keyword is the only one bringing any clicks at all. I will suspend it for now and work on maximising traffic from other keywords.

 

[quikshop]

For a new adwords campaign start off with as many relevant search terms and words that you can possibly think of - Google will suggests lots more that you'd not included.

At the end of each week, increase the cost per click of keywords generating traffic and converting to sales, reduce the cost of search terms proving costly without any conversions, increase the CPC of terms not getting clicked yet.

Repeat this each week and before you know it your overall conversion rate will increase and the return on your adwords investment will improve.

You must have conversion tracking otherwise you have no way of knowing what paid for traffic is working, or just costly.

I'll leave the next steps, split testing and so on for the proper SEOs to explain

 

[quikshop]

Too broad.

Well reasoned and presented argument, good contribution

 

[betterlife]

You'd better use more specific adwords. Thus those who are interested in your products or service can find you more easily.

 

[David Morson]

You better do a keyword analysis for your site through google analytics, it will help you out to how to select the best words for your site.