Advice on our business name needed

[Scottd]

Hi all,

A month ago we launched a new phone app and website called Don't Plan Ahead. Its a last-minute offers/discounts platform where businesses post and advertise offers that are only valid over the next 7 days. So very much last-minute deals. For our user-base we see this as predominantly an app that provides great prices and savings on the things they want asap in their area.
However, its come to my attention the name Don't Plan Ahead gives a negative connotation with the word "don't" in it. Obviously we wanted a name that helped describe what the app does, and that is memorable. Our first choice was Need It Now, but all the major domains with this name are taken. We brainstormed several other names, narrowed it down to 4 and Don't Plan Ahead was most people's choice.
I'd love to get people's options and advice on this, as to whether it draws a negative or neutral emotional connotation?

 

[TODonnell]

I think 'Don't Plan Ahead' encapsulates what you're selling and those you've surveyed agree.

 

[Scottd]

Thanks Adamchy, appreciate your opinion

 

[#ServicedOffices]

IMO: I like it. Sounds good.

I quite like it where brands can be said in a general conversation - good unintentional word of mouth brand awareness! In most cases its not very likely to be in many conversations, but you will smile when you do hear it from time to time.

 

[HardlineMedia]

I agree with the above poster, I quite like it. In my opinion it doesn't need changing.

 

[ThorpyD]

I think the names fine. Stick with it dude.

 

[neils3]

Yeah agree, names good, a bit like YPlan

 

[andyk1405]

I'd definitely give it the thumbs up

 

[TheTankard]

The name fits well, but you should still brainstorm for something catchier. Although this came top in your survey, the other names might've been awful, so I'd say that you should keep brainstorming to see if anything catchier pops up, and if not then go with Don't Plan Ahead!

 

[Gena]

Hi, I'm not keen on the name. It made me think of holiday deal (not sure if you're about)
What about : last minute deal, just shop! Hot deal, what a deal!

 

[fisicx]

It works if you already know what the app does. In isolation it's not very meaningfull. And the negative connotation associated with the word 'don't' may put people off finding out what the app does.

So maybe the 'last minute deals' idea might be better as it describes what's on offer. But if your current users like the existing name stick with it.