adding domain extension to a logo?

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Deleted member 224913

Hey guys, my logo is currently work in progress and it doesn`t have the .co.uk in the logo.

The more I think about it the more I think i need the extension in the logo?

Whats your thoughts guys? :)
 

fisicx

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Pointless. It's going to be in the header of your website so you don't need it.

The logo should support the domain name/company name not be part of it.
 
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fisicx

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Same rules apply. Logo =/= URL. Don't mix them up.

Amazon has mutiple logos so not a good example. Tesco, B&Q, M&S,Sainsbury, Thefragranceshop, yankee candle... The list goes on and on
 
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Nuno

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Same rules apply. Logo =/= URL. Don't mix them up.

Amazon has mutiple logos so not a good example. Tesco, B&Q, M&S,Sainsbury, Thefragranceshop, yankee candle... The list goes on and on
Amazon has a core logo with the TLD tacked on the end depending on geographical location. It is primarily an internet business, so this makes sense, (and is thus a good example).
All your examples are primarily bricks & mortar so not having the TLD makes sense. Different strokes for different folks.
 
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fisicx

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The primary purpose of a logo is help branding, to provide a recognition hook. Note: the logo is NOT the brand, the logo represents the brand.

For a new busness the logo is often co-joined with the company name so (for example) you may have the picture of an aeroplane and the name of the airline. At time goes on the and the brand becomes more recognised the name may get shortened or even disappear. A good example of this is starbucks.

This is going to be true for an online business as well. Having the tld extension in the logo is pointless (because the person is already on the site). Amazon do it so you know which of their sites you are on. The OP only has one site so this isn't necessary. If you want to use the logo on marketing materials then just put the URL underneath. It also means you can use the logo in many different ways (such as a favaicon).

And lastly, I'm testing sites now that don't use a logo. Everyone is telling me this is naff and crap design but the stats tell a different story. For one site conversions have increased when they changed from an image to plain text (albeit a fancy font).
 
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Kay

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I'm really interested to read that conversions increased after changing from an image to text. Was this a large survey, personal observation, or what? Was that the only change at the time or part of a revamp. I mean, can the increased conversions be attributed solely to this one change? Spill the beans! :) Thanks.
 
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fisicx

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@Kay
We had been working on decluttering the site and the last thing to go was the header image. It had been a full width banner, this was replaced with a the business name and a tagline. It looked much cleaner and simpler and bounce dropped from about 30% to 25%. It really was that much of a change. The drop in bounce meant people were focussing more on the content and over a month or two there was an appeciable rise in the number of phone calls.

Removing the logo changed how people used the site. They no longer had a distraction in the header and the focus moved to the content. It's obviously not going to work on every site but for this client it did. So the question to everyone is: why aren't you testing things on your own site?

@digital way
If your business is whiolly online then adding the .com to the logo is pointless - they will be on the site anyway.
 
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