- Original Poster
- #1
Hi Everyone, just looking for your collective thoughts and comments. First things first, I am not looking at something here that I envisage as a "huge" business, more something that could be done as a side hustle (eurghhhhh....I HATE that phrase and apologise for using it!) with a very low set up cost to trial it. You know, for someone looking for some additional income much like some people set up washing cars or cleaning etc.
It came about as a real passing comment with a customer through work last week but gave me a real "hmm..." moment. I work in automotive parts, one product group I work with a lot is windscreen wipers. 10-15 years ago they were a really simple product - measure the ones on your car, go in a shop and buy the same length, and fit them. Then the technology changed - there are now 3 different styles/technologies of blade, with around 12 different fitment types used on the car, none of which are interchangeable. Different manufacturers then each have their own "versions" of these fitment types for aftermarket replacement, which all fit differently to the car and might mean that the blade you remove uninstalls completely differently and looks completely different to the new one that you're trying to fit - that's if you can work out which clip(s) you need out of the 6 or 8 that come out of the box. Hence more people see it as a nuisance product to replace and ask their mechanic to do it, or quite happily pay £5 for the guys at Halfords to fit them. Once you know what you're doing, it's an absolute piece of cake, but many people don't get that far particularly after one bad experience.
One issue in the market is getting people to change their wipers - for a start, they only degrade very very slowly so over time people don't realise how bad they have become (unlike a bulb which works one day and is completely dead the next!). It becomes one of those products people say "I must nip and get some at the weekend" and then never get round to it.
So, the idea (and don't laugh): a mobile wiper blade replacement service. Coming to the home or workplace and replacing your wipers for you. I am thinking really old school in terms of advertising - leaflet drop, local facebook group, adverts in the local magazines etc. Advertising as the local friendly guy, stick the leaflet on your fridge and when you're ready give him a bell. Plus targeting local offices "we will be visiting your offices on X day next week and can offer 10% discount for anyone booking that day" sort of thing,
If you were to buy a pair of decent quality blades online, you will be looking at around £18 - £25. To buy them in a retail store perhaps £28 - £35, plus fitting charge so up to £40. I am envisaging a set of blades delivered & fitted along with a complimentary screen cleaning, and a screenwash top up, for around £30. Buying correctly, this could be a profit of £20+ per pair of blades, with a 10-15 minute job time. Excluding travel time and fuel, of course.
Other than time, and leaflet/local advertising, the set up costs would be minimal. You need some form of transport, not a van, a car or even bike/scooter would do! I can't help but think if you could sell 10 pairs per week for 1 or at the most 2 days work it's a nice little side earner. Plus the main thing is you've a customer base that you can be on the phone to after 12 months reminding them that it's time to look at changing their blades again so hopefully prompting the sale.
To give an idea of the size - an average Halfords store would be looking to sell 70-100 pairs of blades a week. A more local independent shop might be looking to sell 25 - 40 pairs per week. Motor Factors anywhere from 50 to 100 pairs per week BUT it's hard to determine how many of these are to the public rather than to their garage customers. The UK market is estimated to be in excess of 10m blades per year - but I'm not quite looking at UK domination! ?
So, I really don't know. Nobody has ever done it - is it simply just TOO niche? Would it be something you'd almost laugh at as being odd if you got a leaflet through your doorstep, or potentially something you would use? I know that for many people replacing blades is a pain in the arse - but because it's something they do SO infrequently, I'm not sure if it's enough of a pain for them to consider an easier solution, if you know what I mean?
As always, any thoughts/feedback would be welcome.
It came about as a real passing comment with a customer through work last week but gave me a real "hmm..." moment. I work in automotive parts, one product group I work with a lot is windscreen wipers. 10-15 years ago they were a really simple product - measure the ones on your car, go in a shop and buy the same length, and fit them. Then the technology changed - there are now 3 different styles/technologies of blade, with around 12 different fitment types used on the car, none of which are interchangeable. Different manufacturers then each have their own "versions" of these fitment types for aftermarket replacement, which all fit differently to the car and might mean that the blade you remove uninstalls completely differently and looks completely different to the new one that you're trying to fit - that's if you can work out which clip(s) you need out of the 6 or 8 that come out of the box. Hence more people see it as a nuisance product to replace and ask their mechanic to do it, or quite happily pay £5 for the guys at Halfords to fit them. Once you know what you're doing, it's an absolute piece of cake, but many people don't get that far particularly after one bad experience.
One issue in the market is getting people to change their wipers - for a start, they only degrade very very slowly so over time people don't realise how bad they have become (unlike a bulb which works one day and is completely dead the next!). It becomes one of those products people say "I must nip and get some at the weekend" and then never get round to it.
So, the idea (and don't laugh): a mobile wiper blade replacement service. Coming to the home or workplace and replacing your wipers for you. I am thinking really old school in terms of advertising - leaflet drop, local facebook group, adverts in the local magazines etc. Advertising as the local friendly guy, stick the leaflet on your fridge and when you're ready give him a bell. Plus targeting local offices "we will be visiting your offices on X day next week and can offer 10% discount for anyone booking that day" sort of thing,
If you were to buy a pair of decent quality blades online, you will be looking at around £18 - £25. To buy them in a retail store perhaps £28 - £35, plus fitting charge so up to £40. I am envisaging a set of blades delivered & fitted along with a complimentary screen cleaning, and a screenwash top up, for around £30. Buying correctly, this could be a profit of £20+ per pair of blades, with a 10-15 minute job time. Excluding travel time and fuel, of course.
Other than time, and leaflet/local advertising, the set up costs would be minimal. You need some form of transport, not a van, a car or even bike/scooter would do! I can't help but think if you could sell 10 pairs per week for 1 or at the most 2 days work it's a nice little side earner. Plus the main thing is you've a customer base that you can be on the phone to after 12 months reminding them that it's time to look at changing their blades again so hopefully prompting the sale.
To give an idea of the size - an average Halfords store would be looking to sell 70-100 pairs of blades a week. A more local independent shop might be looking to sell 25 - 40 pairs per week. Motor Factors anywhere from 50 to 100 pairs per week BUT it's hard to determine how many of these are to the public rather than to their garage customers. The UK market is estimated to be in excess of 10m blades per year - but I'm not quite looking at UK domination! ?
So, I really don't know. Nobody has ever done it - is it simply just TOO niche? Would it be something you'd almost laugh at as being odd if you got a leaflet through your doorstep, or potentially something you would use? I know that for many people replacing blades is a pain in the arse - but because it's something they do SO infrequently, I'm not sure if it's enough of a pain for them to consider an easier solution, if you know what I mean?
As always, any thoughts/feedback would be welcome.
