M
Mark Walters
- Original Poster
- #1
These are a few of my suggestions...
Create Content That People Like To Share - The content that you publish on your main business website will mostly likely be commercial in nature, as its primary purpose is to directly influence visitors to buy products or services from you. Commercial orientated content has almost no chance of being shared on Facebook, Twitter, Google+, etc. Your blog allows you to be more creative when creating content. The purpose of that content isnt to directly make a sale, but to increase traffic, brand awareness and online authority. By creating content in formats (top 10 lists, infographics, videos, etc.) and styles (humourous, controversial, passionate, etc.) that are popular on social media sites, your blog posts will be shared more and will attract more traffic.
Use Social Websites To Make Connections And Share Content - No matter how great and shareable the content on your businesss blog is, if you dont have connections and influence in the social sphere then youll struggle to attract visitors from social media websites. You need to use those sites not just as a tool to promote your own content, but also to make connection with others in your industry and to help them promote their content. Other blog owners will know if youve taken action on social sites to help them, and if they see that youve helped them, the chances of them helping you out in return are much higher. Spending just 10-15 minutes a day on sharing content and messaging people via social media sites is all it takes.
Create Content To Post On Other Peoples Blogs - There will almost certainly be other blogs in the same, or a related, niche as you that have a regular and loyal readership. Readers of those blogs are prime candidates to be readers of your businesss blog. The ideal way to convince those people to visit your blog is to demonstrate your expertise on those blogs that theyre already regularly visiting. It can be hard to convince other blog owners to publish your content (with a link to your site) on their site, so you need to make sure youre providing them with something of value in return. That value could come from giving them a piece of content thats of outstanding quality, having a good social media following that will visit their site to check out your content, offering to publish their content on your blog in return, or even a financial payment.
Track And Analyse Where Visitors To Your Blog Are Coming From - Some content that you publish will get linked to, shared on social sites and generally increase traffic to your blog, and some wont. Using Google Analytics you can track exactly what types and formats of content work best and then tailor your future output along those lines. You can also review data (such as viewing time and bounce rate) on old blog posts to highlight under-performers. If a blog post is having a negative effect by driving people away from your site then you can rewrite it or, as a worst case scenario, even delete it. Additionally, you can see in Analytics where visitors to your site are coming from, which means that you can focus your efforts on the traffic sources that are providing the most visitors to your blog.
...how about yours?
Create Content That People Like To Share - The content that you publish on your main business website will mostly likely be commercial in nature, as its primary purpose is to directly influence visitors to buy products or services from you. Commercial orientated content has almost no chance of being shared on Facebook, Twitter, Google+, etc. Your blog allows you to be more creative when creating content. The purpose of that content isnt to directly make a sale, but to increase traffic, brand awareness and online authority. By creating content in formats (top 10 lists, infographics, videos, etc.) and styles (humourous, controversial, passionate, etc.) that are popular on social media sites, your blog posts will be shared more and will attract more traffic.
Use Social Websites To Make Connections And Share Content - No matter how great and shareable the content on your businesss blog is, if you dont have connections and influence in the social sphere then youll struggle to attract visitors from social media websites. You need to use those sites not just as a tool to promote your own content, but also to make connection with others in your industry and to help them promote their content. Other blog owners will know if youve taken action on social sites to help them, and if they see that youve helped them, the chances of them helping you out in return are much higher. Spending just 10-15 minutes a day on sharing content and messaging people via social media sites is all it takes.
Create Content To Post On Other Peoples Blogs - There will almost certainly be other blogs in the same, or a related, niche as you that have a regular and loyal readership. Readers of those blogs are prime candidates to be readers of your businesss blog. The ideal way to convince those people to visit your blog is to demonstrate your expertise on those blogs that theyre already regularly visiting. It can be hard to convince other blog owners to publish your content (with a link to your site) on their site, so you need to make sure youre providing them with something of value in return. That value could come from giving them a piece of content thats of outstanding quality, having a good social media following that will visit their site to check out your content, offering to publish their content on your blog in return, or even a financial payment.
Track And Analyse Where Visitors To Your Blog Are Coming From - Some content that you publish will get linked to, shared on social sites and generally increase traffic to your blog, and some wont. Using Google Analytics you can track exactly what types and formats of content work best and then tailor your future output along those lines. You can also review data (such as viewing time and bounce rate) on old blog posts to highlight under-performers. If a blog post is having a negative effect by driving people away from your site then you can rewrite it or, as a worst case scenario, even delete it. Additionally, you can see in Analytics where visitors to your site are coming from, which means that you can focus your efforts on the traffic sources that are providing the most visitors to your blog.
...how about yours?
