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Hi there,
Background
My company sells a range of products within a single market. Similarly to many other companies globally we have products that are absolutely fundamental to the work of our customers (pens pencils etc), and some products that improve the quality or their work, save them...
OK, bit of a tongue-in-cheek title but bear with me. I want to make a case.
Marketing's foundation...
What is marketing's main mantra?
From the above, we infer that a marketer's job is to give their clients visibility. The marketer - by definition - must be skilled in the art and science of...
CRM (customer relationship management) tools are systems that store all data on your current and potential customers in one place. This helps businesses manage customer relationships, understand their behaviours better and deliver personalised and targeted campaigns accordingly.
While...
“Comping” – the art of strategically entering hundreds of online competitions — is a popular hobby in the UK, with reputable sources like MoneySavingExpert.com offering guidance on how to boost your chances of winning.
Thanks to this, competitions websites are still on the rise and, when done...
TikTok’s popularity has increased rapidly in recent years, creating a virtual universe all of its own where viral videos, trends and challenges reign supreme. Yet the rising success of #tikokmademebuyit has highlighted TikTok’s power in leading their users to discover new brands, products and...
Hi guys,
I've build two web based businesses in the past and found it useful to partner with similar, non-competing businesses. Exposing each others business to our respective coatomer base worked well. However, there's no platform which makes this process easy. I am researching to see if...
As Gen Z grows older, they’re becoming more and more influential in the consumer market. In fact, a recent study by Knit revealed that Gen Z makes up 40% of the global consumer population with a staggering $600 billion in spending power.
This is why it’s becoming increasingly important for...
Been browsing high street clothing shops and thinking you could do it better? Ready to bring your sketchbook full of fashion designs to life?
Armed with the right know-how, you can turn your creativity into a thriving independent clothing brand. Here’s how to get started.
Know your value...
Your business is growing and you’ve seen some success, but you want to stand out from the crowd when selling B2B.
According to gov.uk, there were 222,068 new incorporations in the UK between January and March 2023. That’s a lot of businesses to contend with – so, how can you be better than the...
You think you've got a killer business idea. Your product and service is solid, the business plan is bullet-proof, and you may even have some investors on board – but have you got your website sorted?
When you’re just starting out, building an entire website can feel like a mammoth task. But...
As with many budding entrepreneurs, you may have a business idea to revolutionise your sector. But do you really know your target market?
Whilst your product might be pristine, you may not have anyone to sell to if your marketing efforts are misplaced.
So, if you’re ready to capture the...
As with many budding entrepreneurs, you may have a business idea to revolutionise your sector. But do you really know your target market?
Whilst your product might be pristine, you may not have anyone to sell to if your marketing efforts are misplaced. So, if you’re ready to capture the...
Social media marketing has done wonders for companies across the globe - but is it right for your business?
With the seemingly-unending rise of platforms like Instagram and TikTok, it’s no surprise that businesses are turning to social media as a part of their marketing strategy. But how do...
Investing in paid ads can have many benefits, if used correctly. Not only can they boost your reach by advertising new content to existing customers, but you are able to expand far beyond your immediate audience.
Ads can also help in producing better content for your audience. Using tools such...
You might be familiar with the marketing and search engine optimisation capabilities of Google Analytics. It is a tool to measure, trace and track how your website is performing.
Through gathering data from your site using page tags for each visitor, analytics can give you the information to...
Hi guys,
I was wondering if anyone knows where I can find businesses who are looking to generate an extra income or who are struggling and looking for ideas to top up income? Another forum somewhere maybe?
E.G. Independant Printers, Coffee shops, Indi's on high streets, Farmers, property...
Hi guys,
My first post here so be gentle!
I am interested in the general feeling here for small businesses looking to market their businesses.
I was talking today with someone about the rising costs of online advertising and the effectiveness as the market is saturated with small businesses...
Hi, hope you are all Well , would love your feedback or advice on what I should do.
I run a small ecommerce Business that Sells cricket equipment in UK, I started part time at university, and have managed to be fully self employed for the past 2 years with Revenue around 140k mark and gross...
We'd love to help you do amazing things with video. Attract new customers, win more trust, convert more website visitors. For example, a great video customer testimonial can do amazing things to convert more website visitors into customers because they trust you more. Because who do you trust...
Is your business losing customers? Here are some strategies to improve customer retention – and what to do if you lose them.
Research suggests that finding a new customer is five to 25 times more expensive than retaining an existing one. Furthermore, a 5% increase in customer retention can...