marketing

  1. JuliaClementsRoche

    What can we do about inflation and rising bills?

    Does anyone have any top tips or ideas to help deal with inflation and rising bills?
  2. JuliaClementsRoche

    UKBF Media Opportunity: Businesses That Have Successfully Pivoted During Covid 19

    A journalist has been in touch with us looking for business owners who successfully pivoted during Covid19 to keep their businesses afloat. As pandemic restrictions ease, they want to know if will you pivot back, or maintain 2 different business models? If this sounds like you, and you are...
  3. JuliaClementsRoche

    UKBF Media Opportunity: Your Experiences Of The Energy Price Increases

    How is your business coping with the energy price increases? ? I'm looking to speak to business owners about this for a media enquiry. Have you done anything to reduce costs? Have you had to increase your own prices? Are you noticing inflation and price rises impact any other areas of your...
  4. JuliaClementsRoche

    UKBF Media Opportunity: Automation and robotics businesses

    ??️? Today, I am looking for businesses in automation and robotics. If this is you, and you are interested in an opportunity to promote your business in Automated, please get in touch with me ASAP. Thanks!
  5. JuliaClementsRoche

    UKBF Media Opportunity: Business Owners Who Used To Work In The Public Sector

    ?‍⚕️?‍? ?‍? Have any UKBF members switched from public sector jobs to the private sector: eg. former teacher who now runs their own business, civil servant who's now a corporation director, or nurse who's now an entrepreneur? This is for an interview+photoshoot in a national mag. Please get in...
  6. JuliaClementsRoche

    UKBF Media Opportunity: Looking For People Who Started A New Business During Their Retirement

    ??️? Did you (or anyone you know) start a small business in retirement? If so, get in touch (if you'd like to be involved in a national newspaper article we have been asked to help with this morning)! ??️?
  7. JuliaClementsRoche

    UKBF Media Opportunity: Creative businesses wanted

    ?️??️ A journalist at Business Insider is really keen to speak with any UKBF members who have found time to make a change to a creative business venture during the pandemic, or who found more time to grow one. Is this you? ? Please get in touch today (Wednesday 12 January) and I will connect...
  8. JuliaClementsRoche

    UKBF Media Opportunity: Have you 'pivoted' in the pandemic and had to upskill your team?

    We have been approached by a journalist today who is looking to speak to one or more UK founders who have 'pivoted' their business in the pandemic and had to upskill the existing team as a result. If this sounds like you - please get in touch by the end of today (Friday 7 Jan) and I will...
  9. R

    PR Agent/Strategist for Personal Branding - Do These Exist?

    I'm looking for a strategy partner for my personal brand in 2022, but I don't know if these roles exist or what the name would be. I run an IT agency that deals with web development and digital marketing practice and training, with a strong leaning on DEI. I need to work with someone on how to...
  10. JuliaClementsRoche

    Media Opportunity: Accountants wanted for 2022 opinion pieces in AAT

    Are you an accountant and would like to appear in AAT Comment - the sector publication from the Association of Accounting Technicians? A journalist is looking for short written comments for one of the last Your Views pieces for 2021 on what accountants can expect for the year ahead, including...
  11. Approaching new clients: There is no right pitch

    Approaching new clients: There is no right pitch

    It's a classic question: 'tell me about yourself'. Or, even better, 'let's go around the table and introduce ourselves'. For most people, these questions are accompanied by pangs of nervousness. How the hell do you boil down who you are into a few sentences? Describing ourselves and...
  12. 10 simple yet powerful marketing tips for promoting your small business

    10 simple yet powerful marketing tips for promoting your small business

    Marketing your small company may seem daunting but there are several easy ways to get the word out. Freelance journalist and copywriter Dina Behrman looks at 10 of them. 1) Use integrated marketing There's no single, failsafe approach to marketing, so vary your tactics. Your...
  13. The Importance of Digital Marketing

    The Importance of Digital Marketing

    There's no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis - on mobile phones, laptops, desktop computers at work, and more - and companies that have not yet recognised this in their marketing strategies need...
  14. 5 ways to promote your business on a shoestring

    5 ways to promote your business on a shoestring

    Perhaps no aspect of business ownership is as riven with B.S. and cheap wisdom as marketing. There's an army of 'experts' yelling at you, all trying to sell their method. It's overwhelming. Partly because you know marketing is important, and it doesn't come naturally to everyone...
  15. No such thing as a free lunch: how to become a pro at giveaways

    No such thing as a free lunch: how to become a pro at giveaways

    It might be hard to believe, but as a business giving things away for free is actually pretty tricky. The start point of a giveaway is, at least, simple: 'Basically,' explains Meg Pope, co-founder of Bristol marketing agency Duchess Media, 'people love free things'. Get it right, she...
  16. How to increase conversion rates from your sign-up forms

    How to increase conversion rates from your sign-up forms

    There are still some common misunderstandings in conversion rate optimisation (CRO) circles about what the perfect sign up form should look like and what it should be about. But what will lead to higher conversion rates? Number of fieldsIt is true that the number of fields in your...
  17. The research and mental preparation to do before you cold call

    The research and mental preparation to do before you cold call

    Cold calling; do those two words send shivers down your spine and bring you out in a cold sweat? Does the very thought of calling strangers and the possible rejection fill you with dread? And yet, you know you could get a lot more customers if you could just get over this fear... but...
  18. What Facebook's data beast offers small businesses

    What Facebook's data beast offers small businesses

    Gavin Bell put it best when he described the marketing power of Facebook. Mark Zuckerberg's social media monolith, Bell says, is 'a data beast'. 'They know more about you than you can imagine. How do they know this? Every time you're on Facebook, you're leaving a trace of what you're...
  19. 3 ways to solve the business website conversion conundrum

    3 ways to solve the business website conversion conundrum

    Picture a shop front in your local High Street. It's your shop and it contains everything you sell. Every day people walk into your shop and every day most of them walk out of that shop without buying anything. They always will of course, that's business life, but it doesn't mean you should ever...
  20. A stranger calls: an introvert's guide to cold calling

    A stranger calls: an introvert's guide to cold calling

    Despite its extensive history in small business circles, cold calling remains a perennial source of anxiety for many of our users. How do I ensure I'm talking to the right person? Will I come across as desperate if I cold call? Over the last year, we've been lucky enough to have some of...
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