branding

  1. O.Z

    How my global business started with a complete collapse

    n May 2022, at the age of 28, I lost a significant portion of my savings due to fraud, which put me out of commission for a long time. It was an incredibly stressful experience: not only did the constant air raid alarms cause anxiety (just imagine waking up in the middle of the night and running...
  2. K

    General research for our Start-up

    Hi everyone, we are in the early stages of our startup idea and seek your opinions and feedback. The concept is an online storefront for your company branded merch, that only your team has access to. Have your hoodies, t-shirts, mugs, and other goodies, made to order when your team wants them...
  3. O

    Is this a good brand strategy?

    Hi there, I'm completly new to the brand business and development world. I've been asked to make a business strategy for a startup that has many new products to sell. Does this strategy sound good to you? It is devieded into three part, that will contain 5+ steps: 1. Brand Strategy / 2.Brand...
  4. James Duke

    Startup/SME business branding

    Hi All, I have been in business for many years and started multiple companies. Some failed and some were successful. I sold my first company at the age of 22 and I noticed that branding is important to attract customers and investors. I want to help people out and started a community for...
  5. A

    How do I develop my companies brand awareness and social media following.

    I started at my new job around October time, this is my first marketing job. The job is great, however, I am the only person doing marketing at this company, and i am finding it very difficult to build the companies brand awareness. I have created their social media for them, and the company is...
  6. Building a website in 2023: top tips and tools

    Building a website in 2023: top tips and tools

    You think you've got a killer business idea. Your product and service is solid, the business plan is bullet-proof, and you may even have some investors on board – but have you got your website sorted? When you’re just starting out, building an entire website can feel like a mammoth task. But...
  7. S

    Brand strategy

    I've been a brand and identity designer for many years and I have been lucky to work on projects for many fortune 500 companies as well as many small start-up companies and everything in between. I'm now in the process of expanding my offering by going into brand strategy rather than just the...
  8. A

    Starting a business with multiple brands - what's the best formation?

    Hi. Right now i'm starting a business. Initially from day 1 there will be one brand, from year 2 I plan to create another brand leveraging off of the same (or very similar) product, same manufacturing plant but with different branding / website / target market etc... From day 1 (i.e. now) what...
  9. H

    Upmarketry

    Startups want to disrupt their industries. Upmarketry gets them the attention they need to do it. We build brands for startups and small businesses that are fit for business giants, thereby giving them a seat at the big boy table, and all the influence and attention that goes with it...
  10. How to calculate margins when selling branded products

    How to calculate margins when selling branded products

    Buying and reselling branded products like perfume from wholesalers is a common business model. Business owners may sell products exclusively online, open a shop or use a market to sell their products in person. If you’re exploring the idea, you need to understand how to calculate your...
  11. T

    Head shots for your LinkedIn profile, email sig, etc

    Do you have a professionally-taken 'head shot' for your profile photos on social networks? If so, how did you go about finding that kind of photographer? I think head shots work well in email signatures, so despite being the most un-vain person alive, I am considering having one taken. How...
  12. 7 ways to build your personal profile and become known in your field

    7 ways to build your personal profile and become known in your field

    Building a personal profile can be hard work, but it’s a great way to establish yourself – and ultimately your business – as an expert in your field of work. We’ve already published a guide on how to develop a personal branding strategy. If you haven’t read that already, we recommend you start...
  13. How to set a personal branding strategy to raise your profile

    How to set a personal branding strategy to raise your profile

    People love to see the face behind the business – it helps them make a connection and feel like they’re dealing with an authentic company. For this reason, many small business owners are investing time and effort building up their personal brand. When you make the decision to build up your...
  14. The power of brand

    The power of brand

    For those who aren't familiar with it, branding can seem an inaccessible territory, filled with jargon, and reserved for the likes of Coca-Cola and Apple. But there are benefits for small businesses, too, if you're willing to invest just a little time and thought. Unfortunately, anyone...
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