- Original Poster
- #1
Hi,
I've started volunteering with our local village football team and re-established their website, CatonSports.co.uk with a view to expanding the ways people can support the club.
They already have pitch side banners and have a few local businesses sponsoring their kit and training equipment, but they have a huge list of repairs to make and want to start another youth team, so I expanded the site slightly to include:
£250pa for a pitch banner & online profile
£100pa for an online profile
£20 paid backlink - but after asking for some advice in the Backlinks forum, the feedback is, without significant traffic to the site, it wouldn't be a great benefit (outside of a warm fuzzy feeling knowing you're helping a community group) to a small business.
So, I could use your advice on which direction should I take this to help the club raise funds?
There are grants which they are applying for, to help with the large capital projects and pitch improvements, but these aren't guaranteed and don't usually help with the smaller costs, minor repairs, insurance, electricity bills, even fuel for the lawnmower, which is where cash from local sponsors tends to come into its own.
So, I suppose my question is, as a small business owner, what do you look for when you partner or sponsor with community groups?
Is there a cost/benefit analysis here? Are you led by what your employees feel strongly about? is there an element of prestige/pride is seeing your business displayed or is it really down to that warm fuzzy feeling?
I'd really appreciate your thoughts.
Thanks in advance
Andy
Caton United FC
CatonSports.co.uk
I've started volunteering with our local village football team and re-established their website, CatonSports.co.uk with a view to expanding the ways people can support the club.
They already have pitch side banners and have a few local businesses sponsoring their kit and training equipment, but they have a huge list of repairs to make and want to start another youth team, so I expanded the site slightly to include:
£250pa for a pitch banner & online profile
£100pa for an online profile
£20 paid backlink - but after asking for some advice in the Backlinks forum, the feedback is, without significant traffic to the site, it wouldn't be a great benefit (outside of a warm fuzzy feeling knowing you're helping a community group) to a small business.
So, I could use your advice on which direction should I take this to help the club raise funds?
There are grants which they are applying for, to help with the large capital projects and pitch improvements, but these aren't guaranteed and don't usually help with the smaller costs, minor repairs, insurance, electricity bills, even fuel for the lawnmower, which is where cash from local sponsors tends to come into its own.
So, I suppose my question is, as a small business owner, what do you look for when you partner or sponsor with community groups?
Is there a cost/benefit analysis here? Are you led by what your employees feel strongly about? is there an element of prestige/pride is seeing your business displayed or is it really down to that warm fuzzy feeling?
I'd really appreciate your thoughts.
Thanks in advance
Andy
Caton United FC
CatonSports.co.uk
