Running a subscription to fund expenses

Original Post:

Rhys Edwards

New Member
Oct 4, 2024
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Hypothetically speaking if I had a business of around 1500 shareholders and lots of shares still to be sold as we are still fund raising, could I run a subscription service with those subscribed being eligible to win monthly prizes of more shares?

Essentially the business has been operating but at a loss. The burn rate is quite high. The seed money is dwindling away. There’s prospects on the horizons but the nature of the industry means deals move slowly. This is all irrelevant to the question in hand but to provide some back story.

Instead of asking shareholders to keep putting their hands in their pockets to get us to the next milestone we are thinking of creative ways to get the seed money in so everyone wins. Naturally shareholders cannot be paid out until a profit is made and we won’t make a profit until we get another few contracts signed.

Usually it’s the same 100-150 shareholders who will dig deep and put money in. We are thinking of a subscription service of say £50 a month which prizes each month for 3 or so winners selected at random using a random number generator. If we had 1000 people sign up to that it would easily plug our expenditure for our burn rate and we could continue operations to get the business deals across the line.

For context the last deal took nearly 2 years from first sit down to money coming in. It’s just the way it is.

What’s the legality here? Is there a way this could work? Does each “subscriber” need to be given a fraction of a share? If we can’t give away shares can we give away cash, which could then be used to buy shares?

Are there any other ways we could raise funds for the long term?

Thanks,
Rhys
 
So, yo want to tell your investors that you are not the business they thought you are, you are a lottery/prize draw company?

Concentrate on the core and getting more investment. If you have proved the business but things are taking longer than expected it shouldn't be that hard to get more from current investors or new people involved.
 
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Rhys Edwards

New Member
Oct 4, 2024
2
0
So, yo want to tell your investors that you are not the business they thought you are, you are a lottery/prize draw company?

Concentrate on the core and getting more investment. If you have proved the business but things are taking longer than expected it shouldn't be that hard to get more from current investors or new people involved.

As explained they knows that business takes time but not all can stretch to big investments in this current climate hence a subscription service or something where everyone can continue investing.
 
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fisicx

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Sep 12, 2006
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How much do you need?

Can’t you issue a second tranche of shares?
 
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Ozzy

Founder of UKBF
UKBF Staff
  • Feb 9, 2003
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    Answering your question specifically, running a lottery like this would have legalities and competition rules (legal) associated with it. I don't know the law around it, I just know it exists. So I don't believe that is an option.

    If I were an investor, I would expect you to produce board (and shareholder) updates. I'd be looking to see the forecasts and realistic projections on a turn to profit. Cash burn wouldn't scare me, but if previous forecasts were not coming to fruition, then I'd want to understand why, what the plans are to turn things around, and if I was confident in those plans, funding wouldn't be an issue. Sometimes things don't go to plan, but how you approach those plans will be important.

    Put another way, the shareholders should be asking you how much you need to reach profitability(with realistic forecasts produced) and they should be holding you to account on it. All parties should be funding to reach that point. They should be experienced in things not always going to plan.

    However, if it doesn't look like the business will realistically make and you're unable to produce a viable forecast, then it would not be unreasonable for them to decide to cut their losses.
     
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