Recent content by Watson91

  1. Watson91

    Short term 'throwaway' blackhat SEO on a new domain

    Google is likely working on figuring out how to block black-hat operators regardless of domain or IP address. I would guess the 80/20 principle applies - 80% of black hat websites probably come from a small group of operators. Figure out how to stop the black-hatters altogether rather than play...
  2. Watson91

    Facebook Advertising - PPC

    I didn't have a good experience with Facebook, but it wasn't really our audience. We used it for remarketing only, but the vast majority of "clicks" that were reported showed up in our Analytics as lasting 00:00 seconds and a bounce rate of 100%. I did some Googling and other people had similar...
  3. Watson91

    .com or .co.uk

    Obviously .com will be more expensive but if they're both available at a reasonable price it would be foolish not to buy them. You don't want to end up asking a later owner (or domain squatter) to sell you a domain you need and they don't - they'll try and rip you off.
  4. Watson91

    SEO help needed

    1) Make sure your website is as "healthy" as possible - get rid of any duplicate pages, dead links and pages that are too slow to load or behave strangely such as autoplaying video or generating pop-ups. 2) Install free analytics software such as Google Analytics if you haven't already, start...
  5. Watson91

    Youtube Videos, anyone know how to make them out of images?

    If you're willing to pay, Adobe Premiere Pro or Final Cut Pro are great programmes, but far more powerful than you need. There are free programmes such as Windows Movie Maker and iMovie for Mac that will let you edit clips together with music, I'm sure you'd be able to do that with still images.
  6. Watson91

    How long does it take for natural SEO to gain some traction ?

    I'd try looking into content marketing. Produce SEO-friendly articles which address some of the problems or questions your customers have. Take a look at your search query report, or even make a questionnaire and email it out. Ask your sales team what the most common questions or barriers to...
  7. Watson91

    How to write a sales letters to a school?

    This is a pro in my opinion, rather than a con. School staff aren't really interested in speaking to sales people, they will trust you far more if you simply demonstrate your expertise instead of sending them a scripted message. Try calling them up to introduce yourself and just chat to them...
  8. Watson91

    CRM For ECommerce - Infusionsoft

    We aren't ecommerce (B2B sales business) but we use Infusionsoft and I would highly recommend it. It's incredibly powerful for things like customer segmentation and detailed nurture marketing. For example, you could create specific campaigns triggered by purchasing a product, or combination of...
  9. Watson91

    Wordpress blog won't show new posts - No one can solve!

    Is it a Wordpress site? I would check your plugins if so. Try disabling them one by one.
  10. Watson91

    What is your opinion on cryptocurrency ?

    I think Bitcoin seems to erratic and confusing for it to catch on in the mainstream, most people assume it's somehow linked to hacking, scamming or other shady behaviour. Of course that's untrue, but the fact that it's generally mentioned in relation to illegal activity on the dark web doesn't...
  11. Watson91

    How effective is advertising?

    I'd suggest trying reaching out to some influencers in your industry. Since your product is likely fairly inexpensive (compared to, say, a new car), why not send a few free products to trusted authorities in your field? I don't know anything about your industry, but plenty of retail sectors...
  12. Watson91

    Should We Pay for Links?

    Google are always updating their algorithm to address any artificial gains companies get from grey hat techniques such as paid links, directories, guest posting, etc. Any boost you get from these efforts will be short lived and may ultimately end up hurting your rankings in the long run...
  13. Watson91

    Community Introductions & Networking [no links please]

    Hi folks, I'm Rob, a complete newcomer to this forum but eager to get involved in discussions and learn as much as I can. I'm a marketing manager for a business data company so I'm happy to answer any questions anyone has on using marketing data in campaigns.
  14. Watson91

    Are Tanning Salons still a viable business??

    The World Health Organisation has just released new guidance which says that there's basically no way to tan safely, due to the increasing risk of skin cancer. I'd be wary of getting into a business which is widely and increasingly seen as being dangerous, it's almost like starting a tobacco...
  15. Watson91

    What is the best email marketing software?

    I'd recommend looking into any platform that allows you to use marketing automation, such as Infusionsoft. Email is more effective when you can create detailed segments within your audience based on their interests, behaviours or interactions. For example, people who click specific links in an...
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