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You could try contacting a vouchers website and place a deal on there, many of them are happy to include smaller retailers if they can offer an exclusive deal. Moneysupermarket being one :)
Here's an example of a Pizza Express voucher on there site, if you'd like to get in touch with them just...
Someone was selling these at my local farmers market on the weekend, thaey went down quite well from what I could see. There is also someone selling them via the intranet in work.
Facebook would be a good shout, as would ebay. You could also setup a blog to market them, that's what I'd do.
Good point, but I don't see marmite struggling with their turnover. Depends what you're selling I guess.
Lots of people use quirky marketing. Look at pizza express with their buy one pizza, get another for 53p. Makes you think "53p?! Misers! Where's my free pizza! But on the other hand it grabs...
Unique meta page titles and H1 tags on page are important, everything else is secondary. It won't improve your rankings per se, but suffice to say that every little helps. Having these unique elements in place and then building links to the page, THAT will help your rankings :)
I wouldn't pay attention to Bing, you'll always get +90% of your traffic from google, and the remaining 10% will trickle in through from the other search engines combined.
They count but they won't have as much benefit as link on it's own page, i.e. within a blog post. As more people comment with links in the signature, the amount of benefit you get is split between the number of links on that page.