Marmite strapline

[4little1s]

Hi, Not sure if this is the right place to post so apologies up front.

We have taken delivery of some quite unusual gifts in readiness for Christmas and just writing up the text to go on the website. The gifts are quite unusual and as the Marmite strapline says, you are either going to 'love it or hate it' .

Silly question here, but am I OK quoting this on my marketing text as I write up the product description ? ie.

These soft toys are a little different, and as the Marmite ad says ' You are either going to love them or hate them !'

 

[Bri]

There's a certain member on here will be along soon to give you a definitive reply.Come out, come out wherever you are.

 

[VoucherExpert]

Go for it, it's a common saying.

 

[Kernowman]

I don't think the makers of Marmite would get upset over your use of the word.

However, you are subconsciously seeding people's minds into NOT buying it by saying "you will love it or hate it" and the 'unsures' will hate it because you have given them permission to do just that. By all means call it "quirky" or "unusual" but don't lead them towards a situation where negative thoughts breed.

 

[4little1s]

So there is no kind of 'trademark' or protection of some kind on the phrase that I could get into trouble with.....

 

[VoucherExpert]

Good point, but I don't see marmite struggling with their turnover. Depends what you're selling I guess.

Lots of people use quirky marketing. Look at pizza express with their buy one pizza, get another for 53p. Makes you think "53p?! Misers! Where's my free pizza! But on the other hand it grabs people attention.

 

[VoucherExpert]

Would you be interested in promoting your shop via the moneysupermarket vouchers channel or shopping and vouchers blog? PM me if interested.

 

[fountain]

I can't see any problem. Since your soft toys will not be competing with jars of Marmite for sales I would assume the worst they could do is ask you to stop using their trademark (name). I don't think the actual "you either love it or hate it" advertising slogan is protected in any way.

That said I'm no expert on the matter.

 

[Call Tracker]

You can't trademark words, maybe take out the reference to marmite and just say 'you will either love it or hate it'. I do tend to agree with the poster that said it sounded a bit negative though. Why not try 'the perfect gift for the individual in your family' or 'quirky gifts for those who think a little differently'.

Just a suggestion - i know you weren't asking for copy advice but got a bit carried away!

 

[4little1s]

Thanks for everyone's advice and input, appreciate it.