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I agree. While most students will be using channels like Twitter and Instagram, it's doubtful that this is where they will be looking for educational courses..
if you're looking for a more cost-effective wat to begin advertising, digital strategies such as social media marketing and SEO may be worth looking into!
You may find it beneficial to seek advice from an agency, perhaps training? Other than that, you can find some great resources online, it just depends on what marketing approach you are interested in and what would best suit your budget
Social media and SEO campaigns are definitely what you should be looking into as they cost little to nothing. You can look into gaining backlinks on relevant, high authority sites related to your business, many blogs offer 'write for us' features for a chance to guest post and share your...
Creating a blog can be a great way to keep your site relevant in the search results as Google prioritises regularly updated websites over those that are static. This can also help to build the authority of your domain on a whole, however, SEO is a long term strategy so it may take time to see...
While digital marketing is definitely more popular in recent years, traditional marketing is here to stay.
The more traditional marketing channels eg. tv and radio still reach a huge volume and can be hugely successful, especially for businesses on the larger side. Digital marketing methods can...