Recent content by Murray Cowell

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    What are common problems when launching a new ecommerce store?

    Indeed, the problem that you've stated is one to consider, but also, some e-commerce websites don't work because they don't have a good marketing campaign, and since we're talking e-commerce, marketing here refers to email marketing. You need to establish a mailing list and send out offers in...
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    Purchasing email lists for a campaign...

    As a professional in the field, I can tell you I have done many email marketing campaigns and so far I've had great results. You should definitely consider in order to expand your business, and if you need advice or assistance with this, I would be more than glad to help! Contact me on my...
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    Any ideas about where I can market my website?

    You should definitely try email marketing! You set up an email list and advertise your website through newsletters or if you have any selling options, better. It's important to do it, it's very cost efficient and brings leads guaranteed. If you need me to help you with this, please contact me...
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    Making facebook pages active

    In my opinion, you are posting too many things, every hour. Your fans might feel spammed and then unlike and refuse further interaction with the page. I'd tell you to try and post less, but meaningful posts and if those pages are for websites, better start email marketing campaigns and integrate...
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    Text Message Marketing

    It's true that people read all their text messages, but how sure are you that those messages are actually going to make the client act? While email marketing provides them with the links and integrates social media channels in order to engage them, text messages only deliver the information', in...
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    Are blogs useful?

    If I were you, I'd choose Wordpress, but what you need to know is that ranking and traffic to your site could also be achieved through email marketing and social media, I hope you're already doing both of them. All the best!
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    Twitter marketing

    I use Twitter in order to improve my communications with my clients and, why not, future clients. IT's a great way to interact, not just promote your business. That might seem a bit harder, but as long as you're tweeting on behalf of your company and you keep it real, you never know where that...
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    Would you prefer expensive website design or low cost DIY?

    My opinion is that if you're going for a DIY with Wordpress, for example, you can use the rest of money for investing in media buys or any other form of marketing that could help bring traffic or leads. That involves email marketing as well and I think it's the better solution! All the best...
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    About to Start a limited company but a bit nervous

    I believe that after you've done what everyone else has said, in order to promote your business and get leads, you should get on social media , but most importantly, email marketing. I believe you should already start a mailing list in order to have contacts ready to receive your content. If...
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    Gym Marketing Ideas

    Hi! Definitely go on social media, especially Facebook and Pinterest, I would suggest! Also, you could actually start with email marketing and keep your current gym clients interested with offers and bring new ones as well, by expanding the email list. I believe you could get a lot from sending...
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    Promoting Content - where?

    Hi! Get on Google+ as well. Also, if you have a business blog, LinkedIn wouldn't hurt at all, and even Quora. But actually, I would strongly recommend email marketing. Have you ever thought of sending newsletters to your readers? It brings great results to your site traffic and it's very cost...
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    Is cold calling still an effective way to generate new business?

    Email is actually one of the best ways you can market. It will not be considered spam if you do it right, and I do have some tips and tricks for you. It's cost efficient and brings results pretty fast, do not be afraid to try it. As I have experience in the field, I'd like to invite you to...
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    Intro email to existing customers

    I think that splitting is a good idea because they need a different approach. Try to be friendly and very clear about what your new business. State the facts and name your products, throw some prices in there and that's it. Have a user friendly design and make it look like a newsletter, include...
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    Promoting a new website

    I believe you can do less than 50K, really. First of all, campaigns in socal media are not that expensive and if you're looking to build an email list and start an email marketing campaign, that's very cost efficient and worth while. So it would be less, in my opinion. Best of luck!
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    nothing we do works

    You said "newspapers, leaflets, mags and now even TV". Have you ever tried going online with this as well? I mean, you could very well start an email marketing campaign, provided you already have an email client list to begin with. Also, social media is really helping businesses expand and...
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