Recent content by gooner

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    how much monthly budget for adwords?

    Your ad will show dependent on the search phrase , be that broad, phrase or exact . Steve has offered you a pm to help , and if you have not done so yet, take him up on his offer,also download the guides in his sig, and you will understand far more. The ad is only the start , so I would suggest...
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    Facebook advertising

    Yes but It took a while to find what works, and many things don't.I lost money at the start and spent quite some time fine tuning it to get it profitable. It is very good for lead generation, not for e-commerce sales in my experience. Also good for promoting local business like restaurants, but...
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    how much monthly budget for adwords?

    You would need to be more specific. Every market is different. As an example ,financial services such as loans and debt is more expensive than selling mail order cheeses. It also depends on what your target return on investment is, do you want to spend 1 pound to make 2 ? Is adwords your...
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    PPC versus PPP

    From and advertising perspective, yes I would try it. As a user I know that anything that gets in the way of what I was doing, I find annoying. Quite a few sites these days have the virtual person talking to me on the landing page, when that happens I can't close it down fast enough. After...
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    PPC versus PPP

    My view would be I would certainly test it, after all the only way to know is to try. From an advertisers perspective, It is interesting. From a user perspective I find audio ads annoying, like those ones where the little guy comes on my screen to tell me all about the site !. I would...
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    Yahoo PPC my findings.

    Yes, the geo issues are sorted out. The traffic sent for UK Campaigns was all UK traffic. You also break down by region.
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    Yahoo PPC my findings.

    Dave, If you mean am I getting a picture of of who these buyers are , based on the products that are being sold, then yes. This was a series of like for like product tests in Google and Yahoo, same ads, same landing pages. Volume of traffic , higher in Google, but conversion rate higher...
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    Yahoo PPC my findings.

    James, This was UK. I also use Yahoo for US traffic, and find the same thing, however for the US you need a US Account. I do wish Yahoo would make it that I can market anywhere through the one account, but they don't, it is again something where they lose out to Google. This was UK search...
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    Yahoo PPC my findings.

    I know we had a thread on here a couple of weeks ago about Yahoo. I have also been using their PPC for some time and this is what I have found. Yahoo ppc is outperforming Google for me. I am running a number of campaigns on Yahoo, all are in the B2C market.In actual conversions I am...
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    How do you find a PPC expert?

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    How to improve your PPC ads by looking at the most competative markets.

    Well I would be certainly testing yours ;), but I maintain it is a great example, but that does not mean it can't be made better. I agree on Carphone Warehouse ad, but not on their landing page, I know Carphone warehouse want to sell me a phone, I am wanting to compare, the page they took me...
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    How to improve your PPC ads by looking at the most competative markets.

    I thought I would share a marketing tip than can help users on here. First , though I am sure this has been coverted before, a quick explanation of the Google PPC process. The Google business model for PPC is quite simple. The ads that generate the most clicks (CTR ) per 1000 impressions...
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    A second blog at wordpress.com/blogger?

    If the objective is to get more back links to your main blog.I would write those articles and submit to an article website such as ezinearticles.com. Link those back to your main site/blog ( preferably a landing page with opt-in). There a number of good article directories out there, just be...
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    Matt Cutts on the Future od SEO

    Work with what you can control. Set up a seperate PPC ad with just the keyword you have the organic no1 on. Use the [exact search phrase] Send your PPC traffic for that keyword to a different landing page, track the conversion process. You then have your answer.
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    Matt Cutts on the Future od SEO

    Duncan, just to clarify I would advocate all that you say here, my point is from an organic listing point of view, too many people spend to much time doing everything to fit what google do, there is no point trying to second guess google. In many cases optimising the traffic you have now...
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