Recent content by Encompass

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    Adwords question....

    Only one of your ads will show at the same time and it will usually be the one that makes Google the most money (gets clicked the most and/or has the highest bid). Creating 2 accounts to be listed in 2 places on the same search is against Google’s T’s & C’s, but they usually just join the...
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    Heat Maps

    I use heat maps all the time. They are amazing for usability optimisation. I mostly use a free open source software called Click Heat (http://www.labsmedia.com/clickheat/index.html), because I like storing the data myself, but crazy egg is still very good.
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    How Accurate Is The Google AdWords Tool?

    It is not 100% accurate but it is fairly close. You must select exact match and the country you are interested in. It only gives you Google searches, but seeing as they account for the majority of search it is a good indicator. If you use a phrase match type you can get more general data...
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    Advice needed for local paper ad

    You don’t need an 0845 numbers to track/monitor phone call responses from an advert, we allow our clients to use any UK number type, including geographic, non-geographic, free phone and premium rate numbers. So if you want to track your media response, you are not limited to 0845 numbers at all.
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    I'm Interested in Contacting Printing Companies

    Hi, I would like to get in contact with a few reputable printing companies. I believe that the product we offer directly benefits your cliental as we target businesses that advertise through printed media. Due to this close correlation between our clients there could be a possible joint...
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    Advice needed for local paper ad

    I quite like the ad, but I do agree that there could be improvements. Firstly if you are a local business and want to been seen in that light, you should use a geographic number. If someone is looking for a local business and they have a choice of calling either an 0845, 0800 or local number...
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    Marketing for my shop..

    Flyer drops only work well if they have an offer associated with them, like get 10% off with this flyer. Another thing which has worked wonderfully for various businesses is doing the drops on a Sunday. This may seem an odd thing to do, but if you do the drop on a Sunday the recipient will only...
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    laptop problem

    If you have a newish dell, just call dell. Apparently they have a great tech team who try to figure out what’s wrong online and if they can’t find the problem they sometimes send an engineer to your home/work.
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    Best way to promote the new website.

    Asking this question is sort of like asking ‘how long is a piece of string’. The answer is whichever adverting works best for you for your budget. If you are on a tight budget SEO is the best and cheapest way, however it takes a long time to achieve good enough results to make a good profit...
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    PPC, click cost and not enough data keywords

    No, you have separate campaign so you can separate your different marketing initiatives; for example you have a promotion and then have your normal running ads or you have 2 websites which you want to advertise separately for, from one Google account, etc. Really if you have a bad performing...
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    We need a telemarketing company

    Hi Kelly, are you interested in any commission only jobs? You can earn £158,000+ Based on selling 60 contracts a year and there is no cap. If you are interested contact me via the website address in my footer and I will let you know more. If anyone else is a super star at sales and is...
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    PPC, click cost and not enough data keywords

    Hi Matt There are a number of reasons why this could happen; the amount you have to bid is determined by what everyone else is bidding (amongst other things), so if more people are bidding for that keyword then you have to pay more to compete with them. Another possible but unlikely...
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    latest google update

    I’ve seen various small movements, which appear to be for the better. But I believe Google has increased their punishment on duplicate content, as I have seen various other people with this issue suffer. So check for duplicate content, which could include: 1) www and no www in front of the...
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    Advice on website please

    The code is some of the worst I have seen, the usability of the site is appalling. This is not what SEO is about.
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    laptop problem

    This is definitely NOT an overheating problem, so don't waste your money on an extra fan. The blue screen is commonly known as the BSOD (Blue Screen of Death). Fortunately it is not always that dramatic. The most common reason for this type of fault is software and formatting and reinstalling...
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