Be Brutal! Would like a Website Review to make sure im on the right track

[Data Swami]

Hey guys my website is:

Custom AI Agents & Intelligent Automation Solutions | Pattrn Data

Transform your business with intelligent automation solutions and custom AI agents designed to boost productivity and drive growth for UK businesses.

www.pattrndata.io

I have switched up from purely data into a more AI and Automation focus but being Human about it no generic ChatGPT gumpf or repackaging a GPT to sell.

As part of the business I have a few specific products (Brand Engine (social media content engine) and Quantum Bridge (Linkedin outreach automation))

My main focus is on pushing the AI Audits as a service as they will be the ones that will help identify what solutions that a business can use AI for themselves as I have found many when they are looking for AI services arent really sure what they can or should be using for it and how much ROI it can deliver.

This Audit i also believe should be a much easier transition into our AI Transformation Partnership which is focused on a long term "retainer" service where we maintain the AI solutions and build new solutions with a discounted rate.

My focus is on Professional Services (Accountancies, Financial Advisers/Services, Legal Practices) and then Managed Service Providers.

Due to the varying sizes of this industry it would be mostly SMEs and the odd larger business. But also more SMEs as working with MSPs would bring more of them in that way too.

One of the key things i talk about is "AI with Soul" so i know i need to make things more "human" on the website with more images of me I just need to put my big boy pants on and do some more pictures of me no matter how much i hate them XD.

Be Brutal I want to ensure i start getting hits via the website alongside other actions i am taking with outreach and networking. But also i wnat to ensure that it converting into booked calls with people using the links to the ai audits etc

 

[fisicx]

Will give it a full assassination later but for now:

The layout doesn’t look good on my phone. The font choice is poor and the black background isn’t good UI/UX

And people don’t want AI anything. They want more leads, reduced costs, better ROI. The tools you use are irrelevant.

 

[Ozzy]

A few quick comments from me off the bat;

• The box with you on it that you have to scroll down to see, that should be the first thing I see rather than having to scroll to see it. The reason I say this is because the initial wall of text puts me off, so normally I wouldn't scroll down and hence I would never see the one thing that might encourage me to mke contact.
• What @fisicx says above is true, I don't really care so much how you do things, but I am interested in the results - so why would I want an intelligent AI system, and why are you telling me it's going to mate with my technology stack?
  However, tell me that you can save me ~30% on my operating costs by using AI, and that you will sit with me and explain it to me like I'm a 5-year-old, I might be interested and give you the time.
• I don't like the design. Sorry, I'm trying to find a way to articulate this but I can't. I just really don't like the design, it's sterile as if it has been built by AI. It needs to be more human, lighter colour, less dark. The choice of colours are unwelcoming; you need to make me feel safe to talk to you - the colour tones and design look more like a hostile alien AI you see in horror movies. It seems more Skynet than friendly and helpful.
• Your case studies are hidden even further down the page, you should have at least one of these above the fold with the option for me to view more at a quick and easy click.

TL;DR - make design more human and friendly, and approachable. Put you, your personal message, and a good case study above the fold.

 

[fisicx]

Now sat at a lappy and can take a better look at the site.

In the bottom right corner is a sign up box that I can't get rid of. It covers up the content.

If I can get past the waffle at the top of the homepage I see a book a call button. This takes me off-site to calendly. Why? An AI expert should be able to integrate a booking system into their website because you do say:

"We design intelligent AI systems and business process automation solutions that integrate seamlessly with your existing technology stack"

A bit further down is a button that says "start here". But its not a button. I'm getting annoyed now.

Your success stories are bland and boring. Where are the pictures and videos of the client says how much richer they are because of AI. You don't even say the name of the business.

One of the case studies says "decreased excess inventory by 28%". But what sort of numbers are we talking about. Did they hold stock worth £100 or £1B? Why did they have so much excess in the first place? Did you even need AI to reduce levels, it's the sort of things logistics consultants do in their sleep.

Stop talking about AI! I really don't care. And stop talking about automation. It's improved business processes that I need. If I wasn't writing this review I'd have given up a long time ago.

And who are you? Where do you live? Do you have an office in the UK? Nothing on the site tells me anything about you. A check on CH doesn't tell an encouraging story.

And Pattrn is spelt wrong. You have an e missing. People will get it wrong if searching for you.

And the whole site design as @Ozzy said is just wrong. Did you use an AI thing to build the site?

 

[Data Swami]

Now sat at a lappy and can take a better look at the site.

In the bottom right corner is a sign up box that I can't get rid of. It covers up the content.

If I can get past the waffle at the top of the homepage I see a book a call button. This takes me off-site to calendly. Why? An AI expert should be able to integrate a booking system into their website because you do say:

"We design intelligent AI systems and business process automation solutions that integrate seamlessly with your existing technology stack"

A bit further down is a button that says "start here". But its not a button. I'm getting annoyed now.

Your success stories are bland and boring. Where are the pictures and videos of the client says how much richer they are because of AI. You don't even say the name of the business.

One of the case studies says "decreased excess inventory by 28%". But what sort of numbers are we talking about. Did they hold stock worth £100 or £1B? Why did they have so much excess in the first place? Did you even need AI to reduce levels, it's the sort of things logistics consultants do in their sleep.

Stop talking about AI! I really don't care. And stop talking about automation. It's improved business processes that I need. If I wasn't writing this review I'd have given up a long time ago.

And who are you? Where do you live? Do you have an office in the UK? Nothing on the site tells me anything about you. A check on CH doesn't tell an encouraging story.

And Pattrn is spelt wrong. You have an e missing. People will get it wrong if searching for you.

And the whole site design as @Ozzy said is just wrong. Did you use an AI thing to build the site?

In relation to case studies i would love to put names but they are from my contracting days so I can talk about what i did and delivered but not for who. That specific one was a large pharma manufacturer and you would think their logistics consultants would be able to do that but their systems were atrocious like practically all the big players.

Biz name was from a long time ago when we had a marketing agency sort out the site and rebrand. I like it but Pattern couldnt be used.

Calendly was the easy option as its already got built in tracking and reminders rather than trying to build something from scratch. Could build it but it.

In terms of design what would be the main focus in terms of style etc? The colours are all done based on that original marketing rebrand but as with anything they can change.

 

[Data Swami]

A few quick comments from me off the bat;

• The box with you on it that you have to scroll down to see, that should be the first thing I see rather than having to scroll to see it. The reason I say this is because the initial wall of text puts me off, so normally I wouldn't scroll down and hence I would never see the one thing that might encourage me to mke contact.
• What @fisicx says above is true, I don't really care so much how you do things, but I am interested in the results - so why would I want an intelligent AI system, and why are you telling me it's going to mate with my technology stack?
  However, tell me that you can save me ~30% on my operating costs by using AI, and that you will sit with me and explain it to me like I'm a 5-year-old, I might be interested and give you the time.
• I don't like the design. Sorry, I'm trying to find a way to articulate this but I can't. I just really don't like the design, it's sterile as if it has been built by AI. It needs to be more human, lighter colour, less dark. The choice of colours are unwelcoming; you need to make me feel safe to talk to you - the colour tones and design look more like a hostile alien AI you see in horror movies. It seems more Skynet than friendly and helpful.
• Your case studies are hidden even further down the page, you should have at least one of these above the fold with the option for me to view more at a quick and easy click.

TL;DR - make design more human and friendly, and approachable. Put you, your personal message, and a good case study above the fold.

Thanks

and i agree with the more human design.

So really i should be pointing to the areas I know Professional Services are struggling their enquiry handling, horrible manual processes and list out the potential ROI with cost savings and revenue increases.

And in terms of hero section i really have no idea what to have in there that was a rewording of the original design the marketing agency did

 

[fisicx]

In relation to case studies i would love to put names but they are from my contracting days so I can talk about what i did and delivered but not for who. That specific one was a large pharma manufacturer and you would think their logistics consultants would be able to do that but their systems were atrocious like practically all the big players.

Fair enough but you could put a lot more detail in the case studies.

Calendly was the easy option as its already got built in tracking and reminders rather than trying to build something from scratch. Could build it but it.

Or just integrate one of the many off the shelf products. Use something like wordpress and there are loads of suitable plugins.

In terms of design what would be the main focus in terms of style etc? The colours are all done based on that original marketing rebrand but as with anything they can change.

Look at the websites of your target market. See how they market themselves. Imitate the styles to build an affinity.

Or maybe try something minimalist.

The site design is going to depend on your marketing plan. Once you has decided the means by which you will attract visitors you can then write the appropriate content and from there decide the best way to display that content. And then expect to update, refine or even change direction depending on how well your marketing plan performs.

But certainly get rid of the black background.

Right at the heart of what you offer is business improvement. There is stiff competition from many established brands. So focus on what makes you different. And the difference is not AI.

 

[Paul FilmMaker]

So my first reaction was holy frag... My website isn't great but this one put me off very quickly. Everything everyone else said. My thing is:

1. Wall of text
2. Colours... aaaarrrrrrghhhhh!!!!! (Apologies but this was my first reaction).
3. Initial reaction: This is a website for coders, I'm out of here...

Once I'd forced myself to sit down and look at it, I could get the gist of what you want to do (I think) but I had to force myself to look at it.

My professional opinion is it lacks that initial punchy message. A tagline in a few words encompassing everything you do that I can quickly get my head around. So with us:

"B2B Video so you build trust & authority."

Because we do B2B video customer testimonials, explainers, thought leadership pieces and occasional advertising meaning that tagline is everything our customers want. What our customers tend to do is see that, look at a couple of examples, a couple of customer testimonials (we have video customer testimonials) and then contact us.

So I'd also suggest getting one of your ex-customers on video. Just do it with your phone. Because one ex-customer talking on camera will convert visitors to customers.

Apologies but I'd suggest completely changing the look, cut down the text, add a video customer testimonial or two and get a punchy tagline.

 

[Data Swami]

So my first reaction was holy frag... My website isn't great but this one put me off very quickly. Everything everyone else said. My thing is:

1. Wall of text
2. Colours... aaaarrrrrrghhhhh!!!!! (Apologies but this was my first reaction).
3. Initial reaction: This is a website for coders, I'm out of here...

Once I'd forced myself to sit down and look at it, I could get the gist of what you want to do (I think) but I had to force myself to look at it.

My professional opinion is it lacks that initial punchy message. A tagline in a few words encompassing everything you do that I can quickly get my head around. So with us:

"B2B Video so you build trust & authority."

Because we do B2B video customer testimonials, explainers, thought leadership pieces and occasional advertising meaning that tagline is everything our customers want. What our customers tend to do is see that, look at a couple of examples, a couple of customer testimonials (we have video customer testimonials) and then contact us.

So I'd also suggest getting one of your ex-customers on video. Just do it with your phone. Because one ex-customer talking on camera will convert visitors to customers.

Apologies but I'd suggest completely changing the look, cut down the text, add a video customer testimonial or two and get a punchy tagline.

Thanks for taking the time

So following the marketing agencies original style guidelines and then continuing on with it myself i think what has happened as I have built it for myself XD. A friend of mine labeled it nerdy gamer chique XD.

The B2B videos would be great unfortunately for those case studies I cant name names etc due to them being from my contracting days and NDAs are in place. An alternative i thought could work still is to have videos of me talking about the case studies instead to keep the human being me.

Look wise I am definitely changing it especially colourwise. I find white text on black far easier to read but the consensus is the opposite so again that might just be how my brain works but thats not gonna sell me anything XD

 

[Paul FilmMaker]

Thanks for taking the time

So following the marketing agencies original style guidelines and then continuing on with it myself i think what has happened as I have built it for myself XD. A friend of mine labeled it nerdy gamer chique XD.

The B2B videos would be great unfortunately for those case studies I cant name names etc due to them being from my contracting days and NDAs are in place. An alternative i thought could work still is to have videos of me talking about the case studies instead to keep the human being me.

Look wise I am definitely changing it especially colourwise. I find white text on black far easier to read but the consensus is the opposite so again that might just be how my brain works but thats not gonna sell me anything XD

Nerdy gamer chic's about right. I'd say nerdy coder chic...

You can talk about stuff and it'd give a bit of humanity. People buy people and if you can demonstrate expertise, this will definitely help.

 

[fisicx]

So following the marketing agencies original style guidelines....

...which were wrong. They sold you a pup.

Chuck it in the bin and start again. Use a proper CMS so you can switch themes and test different structures. Get help with the content - if you wrote it yourself I'd suggest content creation isn't your strong point.

Look wise I am definitely changing it especially colourwise. I find white text on black far easier to read

Except the site isn't for you. It needs to meet the needs of your prospective clients. Which is why I suggested looking at their websites.

If they all like barbie pink with talking poodles then that's what you need to copy. They will feel at home with your design.

You asked for brutal. You are not a developer or designer. Pay someone who does know how to build a website.

 

[Chris Ashdown]

Simply it needs to look professional, to approach the professional managers and business owners. Not 16 year old kids playing games, along with facts

 

[Data Swami]

Right taken on the feedback. There are still things i need to do like videos for case studies, swapping out the dummy testimonials and also getting more pictures done and fixing the OG images

AI Automation for UK Professional Services | Pattrn Data

I help UK professional services firms automate repetitive work without replacing their team. Book a free discovery call to see how.

www.pattrndata.io

 

[Ozzy]

That is a massive improvement; it actually looks like a business consultant website (that is a positive) rather than an edgy Dark Lord gamer website. It shows you, and you talk from you in the text.
I like the way you talk about the challenges the business owner faces rather than AI, as a walk into the solutions. Definitely a massive improvement.

 

[Data Swami]

That is a massive improvement; it actually looks like a business consultant website (that is a positive) rather than an edgy Dark Lord gamer website. It shows you, and you talk from you in the text.
I like the way you talk about the challenges the business owner faces rather than AI, as a walk into the solutions. Definitely a massive improvement.

edgy dark lord XD

 

[Karimbo]

this probably isn't a genuine website review request, more of a getting my website in the eyeballs of my target market.

AI is the new "be a course creator", "sell on amazon fba", "invest in c*ypt* before it gets 100x". Its all hype.

When I deal with AI customer support I immediately know it and I just sigh in despair when I am being emailed back by AI.

TM lewin has that and it's so annoying, AI emails back within minutes of sending emails, requested to stop the order hours after ordering because it wont arrive in time. Then an actual human followed up a day later saying they cant stop an order once it's processing. Then tm lewin posted my order a day after that.

AI didnt help me - just annoyed me.

 

[Ozzy]

this probably isn't a genuine website review request, more of a getting my website in the eyeballs of my target market.

I actually know @Data Swami personally and he asked me for my feedback (personally) and I recommended he ask on here.

 

[Data Swami]

this probably isn't a genuine website review request, more of a getting my website in the eyeballs of my target market.

AI is the new "be a course creator", "sell on amazon fba", "invest in c*ypt* before it gets 100x". Its all hype.

When I deal with AI customer support I immediately know it and I just sigh in despair when I am being emailed back by AI.

TM lewin has that and it's so annoying, AI emails back within minutes of sending emails, requested to stop the order hours after ordering because it wont arrive in time. Then an actual human followed up a day later saying they cant stop an order once it's processing. Then tm lewin posted my order a day after that.

AI didnt help me - just annoyed me.

Very happy to have a discussion about AI and its current state that has very much been taken over by the marketing "folk". There are currently 2 sides of AI right now.

There are most definitely the AI Charlatans out there selling the reskinned chat gpts and prompt bundles that will "revolutionise" how you work and get rid of all your employees with this one trick agent. And then you have the big consultancies like Deloitte, Mckinsey etc who create massive projects for big businesses that in all essence result in 0 financial benefit. Which has resulted in the AI is gonna take over everything and do everything for us vs AI is stupid its dumb and slop.

SMEs dont have the resources to spend on the likes of deloitte et al or the time to waste on the charlatans. But AI and Automation can definitely make a dent into their own space and to be honest make way more of an impact and help them to act in the market 10 times the rate of those big businesses. (Its the same i would say about using data in a business, SMEs can take advantage of the insights at a rate far faster than the steering committee laiden big businesses) Its just making sure that those SMEs are aware of whats possible.

That TM lewin example from having a quick look is a very loose implementation of an AI chat bot. A preset FAQ with just generic language for talking back to the user, 0 personalisation in relation to how it should answer, what tone of voice it should use but also push the user down a linear path, which is a great example of the big consultancies showing them something cool and not actually working out how its gonna be delivered how its going to be used by the end user and what is their end goal of its use. (And in reality most of their reasons for using those is to prevent emails and calls rather than anything to do with customer experience and journey))

 

[fisicx]

As @Ozzy has already said the site is so much better.

The content however still needs work. For example:

"Whether you're drowning in admin, losing leads to slow follow-up, or spending hours on tasks that should take minutes, I build AI automation that gives you back your time and helps you grow."

What if I'm none of these or not even aware I've got a problem. Your title says you grow my business without more staff. Tell me how. I need more leads, lower costs, more profit etc.

Can you use one of your hand-picked specialists to help out with content creation?

I tried the assessment but it's hidden under the header. And I couldn't get past the first question as none of the options apply.

 

[Karimbo]

I actually know @Data Swami personally and he asked me for my feedback (personally) and I recommended he ask on here.

Sorry I havew become too cynical after spending too much time on ecom boards. Ecom consultants posting website review requests on ecom owner forums etc.

If youre vouching for @Data Swami I'm not in a position to judge.

 

[Paul FilmMaker]

I like it. With the other one, I always felt you were a greasy, long haired gamer sitting in your mum's basement with a pile of empty Hotpocket packets next to you. This is good.

A couple of ideas: People buy people so put some vids of you on there.
People buy from knowledgable people. So put some vids on there of you giving advice.
Give someone a reason to visit your website other than just buying something,

 

[Data Swami]

As @Ozzy has already said the site is so much better.

The content however still needs work. For example:

"Whether you're drowning in admin, losing leads to slow follow-up, or spending hours on tasks that should take minutes, I build AI automation that gives you back your time and helps you grow."

What if I'm none of these or not even aware I've got a problem. Your title says you grow my business without more staff. Tell me how. I need more leads, lower costs, more profit etc.

Can you use one of your hand-picked specialists to help out with content creation?

I tried the assessment but it's hidden under the header. And I couldn't get past the first question as none of the options apply.

Sorry been away distracted on a few projects XD

Ye once they are free they are gonna be looking through the copy to update it. Trying to tow the line of niching down and not being too broad like i was doing before.

In terms of the assessment was it the first question that didnt work or other questions?

 

[Data Swami]

I like it. With the other one, I always felt you were a greasy, long haired gamer sitting in your mum's basement with a pile of empty Hotpocket packets next to you. This is good.

A couple of ideas: People buy people so put some vids of you on there.
People buy from knowledgable people. So put some vids on there of you giving advice.
Give someone a reason to visit your website other than just buying something,

Yes im in the process of filming some videos at the moment which will also take over the case study images too (they will also be able to be used for socials too once ive cut them up)

 

[fisicx]

"If a key team member was unavailable tomorrow, how easily could someone else step into their role?"

I don't have a key team member

"If you hired someone new to handle one of your regular tasks, how confident are you they'd succeed?"

Way to wide a question. Answering the phones? Updating the SM page? IT help desk? All routine but very different skills sets. Also doesn't consider that I might outsource the work rather than hire.

"How much does technology currently help your team save time each day?"

Some technology slows things down. Other tech may help but not every day. The question is just too woolly.

"When a business system or tool stops working properly, what does your team typically do?"

Doesn't happen. We don't do cloudy things, failure is almost zero.

"When your business systems need updates or changes, how does your team respond?"

What exactly do you mean? Updating a browser? Writing a new process?

The answers to everything are 'it depends'. Why aren't you letting me write in or say the answers? Why aren't you using AI to ask the next question based on my previous answer?

It not an AI assessment, I've been building multi step forms like this for years. The end review isn't complicated - no AI needed.

 

[security_guard]

After having a quick look I would include some screenshots of your actual product in action. I think having some screenshots will break up some of the text And also bring some life into the soulless website Customers like to see their product in action before they purchase Especially a saas product. Honestly just look at your top 10 competitors and incorporate the best aspects of their website into yours. Also your domain rank is currently 1/100 I would seriously consider improving your SEO otherwise you're not gonna rank for any organic keywords