Website Feedback - revomark.co.uk

[AlanJ1]

Yes there is. International clients must use a UK representative. We also file a lot of international marks for UK clients.

So use that as an angle. Tell people why they should use you over doing it themselves / other agencies if they are international.

I get the £200 saving, but I have reigstered trademarks across 10/15/20 classes. Becomes expensive.

 

[RevoMark]

So use that as an angle. Tell people why they should use you over doing it themselves / other agencies if they are international.

I get the £200 saving, but I have reigstered trademarks across 10/15/20 classes. Becomes expensive.

Yes overseas based clients are not permitted to file themselves and most of my work does from outside the UK.

 

[Shopclicks]

OK my site has been up for over 6 months and it is not getting any traction. It is clearly not working as expected. I can thank my lucky stars that I have a good existing client base but, like everyone, I do need to generate new leads, new business, new clients. I need to get this resolved once and for all. I cannot keep jumping from pillar to post and back again. Recommendations and proposals please. I am not good with tech so some objective, transparent advice would be appreciated.

Rip it up and start again.

I don't think the action has to be quite that drastic. Your site can be rebuilt and migrated to your domain without a complete start again approach.

As you are in a very competitive market, yes you need to consider your marketing plan as it's one thing to be visible and it's another to convert.

You can get instant results with Google Ads but it would cost you a fortune:
A. If you can't convert visits into clients.
B. If your site is not SEO friendly your Ad quality score drops and you pay more for each click.
C. If your offer is not competitive.

Google is the first place people will go if they want Trademark advice and services (Search & YouTube). So I wouldn't spend too much time on your social accounts at this stage.

I'd suggest you work on your marketing plan and engage someone to start rebuilding your site with SEO, keyword research and page load speed in mind. The current site can remain live while all all that is happening.

 

[RevoMark]

I don't think the action has to be quite that drastic. Your site can be rebuilt and migrated to your domain without a complete start again approach.

As you are in a very competitive market, yes you need to consider your marketing plan as it's one thing to be visible and it's another to convert.

You can get instant results with Google Ads but it would cost you a fortune:
A. If you can't convert visits into clients.
B. If your site is not SEO friendly your Ad quality score drops and you pay more for each click.
C. If your offer is not competitive.

Google is the first place people will go if they want Trademark advice and services (Search & YouTube). So I wouldn't spend too much time on your social accounts at this stage.

I'd suggest you work on your marketing plan and engage someone to start rebuilding your site with SEO, keyword research and page load speed in mind. The current site can remain live while all all that is happening.

I founded my business on Google ads way back in 2005. I stopped Google ads many years ago - became way too expensive. That horse bolted a long time ago.

 

[Shopclicks]

I founded my business on Google ads way back in 2005. I stopped Google ads many years ago - became way too expensive. That horse bolted a long time ago.

To be honest, if you took a look at the Google Ads interface today, you would probably run away screaming. Best left to professionals for a positive ROI.

 

[fisicx]

I founded my business on Google ads way back in 2005. I stopped Google ads many years ago - became way too expensive. That horse bolted a long time ago.

Then if Google is your main source of leads you will be relying on organic searches - and ranking for that is going to take a huge amount of work and probably many many months.

But...

If you focus on long tail keywords it can be very lucrative. For example, you may get some searching for help with trademarks for local butchers. You won't get many for that phrase but imagine if you rank for 1000 long tail keywords and get 100 good leads each week. Would that be enough growth for you?

This is why a marketing plan is key. It will drive everything you do.

The website is the very last thing you need to worry about. It might not even be that important. You could pull in all sorts of leads by promoting on different channels.

 

[RevoMark]

Then if Google is your main source of leads you will be relying on organic searches - and ranking for that is going to take a huge amount of work and probably many many months.

But...

If you focus on long tail keywords it can be very lucrative. For example, you may get some searching for help with trademarks for local butchers. You won't get many for that phrase but imagine if you rank for 1000 long tail keywords and get 100 good leads each week. Would that be enough growth for you?

This is why a marketing plan is key. It will drive everything you do.

The website is the very last thing you need to worry about. It might not even be that important. You could pull in all sorts of leads by promoting on different channels.

Yes organic would be nice - but every Tom, Dick and Harry is chasing that too. I need to come up with something different.

 

[fisicx]

Yes organic would be nice - but every Tom, Dick and Harry is chasing that too. I need to come up with something different.

Go long tail!

I've been doing this for years and the leads you get are very targeted and almost always convert.

 

[Shopclicks]

Yes organic would be nice - but every Tom, Dick and Harry is chasing that too. I need to come up with something different.

How are clients from overseas finding you now? Do you own the .com?

 

[RevoMark]

How are clients from overseas finding you now? Do you own the .com?

Yes I own the .com but have never used it

 

[Shopclicks]

As @fisicx has suggested, long-tail search terms could be good for you but you still need the website rebuilt.

How are your clients finding you now? Is the business sustainable at the moment?

 

[fisicx]

Yes I own the .com but have never used it

Then maybe you need to think about building a site on the .com for overseas clients.

 

[mahad]

Then maybe you need to think about building a site on the .com for overseas clients.

How many clients want a .com would realisticly want such a product?
I think they either are big enough to already have a .com or the overseas clients operate locally and don't need a .com site

 

[RevoMark]

On the face of it i don't think the .co.uk or .com would make a difference. However, it might be a good idea to develop the .com using different ideas/parameters and see which is more effective in generating leads

 

[antropy]

https://revomark.co.uk/

Looks nice but all pages are very slow to load.

Paul.

 

[fisicx]

On the face of it i don't think the .co.uk or .com would make a difference.

.com is more generic outside the UK. You many need a site for each target.

 

[RevoMark]

Looks nice but all pages are very slow to load.

Paul.

Thanks - I will shortly move site to a non-shared cloud server

 

[Shopclicks]

Thanks - I will shortly move site to a non-shared cloud server

This isn't going to solve any problems for you. There is nothing wrong with a good shared hosting plan.

 

[fisicx]

Thanks - I will shortly move site to a non-shared cloud server

Which isn't going to fix the fundamental problems. It might even make it worse.

 

[Fagin2021]

Consider this…

Your Home Page Title Tag is “Trademark Registration | Trademark Search UK, EU & Global.”

Google has over 1 million web pages in its index with “Trademark Registration” in the title. A search on that precise term returns 15 million results.

Google has only 1600 web pages in its index with “Trademark Search UK” in the title. A search on that precise term returns 8,370 results.

(Searches that include those terms but aren’t precise return many more results)

So – although you have a good website, (barring a few niggles), you are swimming in a sea of competition – trademark specialists, lawyers, accountants – all of whom will be saying much the same thing, charging much the same money and delivering certificates in much the same time.

You have little chance of being found in search results but if you are, your site description says…

“Revomark Offers Comprehensive Trademark Registration Services. Register A Trademark With Revomark. Trademark Search UK, EU & Global."

Will that inspire the searcher to click through to your site ? Differentiate you from your competitors ?

Here’s an alternative…

Google has 5 web pages in its index with “Trademark Registration for Architects” in the title. A search on that precise term returns one result.

Google has 1 web page in its index with “Trademark Registration for Surveyors” in the title. A search on that precise term returns no results.

(Searches that include those terms but aren’t precise return many more results of course)

What does this mean ? It means that if you specialise, (or appear to specialise), in specific market segments you have a far higher chance of being seen and have searchers click through to your site.

How do you do this (remembering that Google indexes web pages, not web sites)?

• Create a separate page on your website for each market segment (eg architects).
• Ensure the title tag and descriptions on that page reflect the segment.
• Ensure the content on that page reflects the segment…

Go to ChatGPT or Gemini and ask something like “Write a page describing how an architect would register a trademark in the UK”

As a test it came back with…

“Registering a Trademark as an Architect in the UK

Architects in the UK should be aware that the title "architect" itself is protected by law. It can only be used by individuals registered with the Architects Registration Board (ARB) https://www.arb.org.uk/. This legal protection makes registering a trademark for the simple term "architect" impossible.

However, there are still ways for architects to establish a unique brand identity through trademark registration in the UK. Here's what you need to know:..

… followed by a relevant page of text that you can check for accuracy/add to/modify or whatever.

• Include reviews on the page, especially (if you have any) from architects or related professions.
• Get your developer to sort out internal linking from the page.

Of course, most people will still search on broad terms like 'trademark registration' but you stand a better chance of capturing and converting those that specify a market segment. It's really just a variation of 'long-tail' search terms

Also, if you follow the market segment route it opens up other opportunities – eg. email campaigns, linked-in groups and so on.

 

[RevoMark]

Consider this…

Your Home Page Title Tag is “Trademark Registration | Trademark Search UK, EU & Global.”

Google has over 1 million web pages in its index with “Trademark Registration” in the title. A search on that precise term returns 15 million results.

Google has only 1600 web pages in its index with “Trademark Search UK” in the title. A search on that precise term returns 8,370 results.

(Searches that include those terms but aren’t precise return many more results)

So – although you have a good website, (barring a few niggles), you are swimming in a sea of competition – trademark specialists, lawyers, accountants – all of whom will be saying much the same thing, charging much the same money and delivering certificates in much the same time.

You have little chance of being found in search results but if you are, your site description says…

“Revomark Offers Comprehensive Trademark Registration Services. Register A Trademark With Revomark. Trademark Search UK, EU & Global."

Will that inspire the searcher to click through to your site ? Differentiate you from your competitors ?

Here’s an alternative…

Google has 5 web pages in its index with “Trademark Registration for Architects” in the title. A search on that precise term returns one result.

Google has 1 web page in its index with “Trademark Registration for Surveyors” in the title. A search on that precise term returns no results.

(Searches that include those terms but aren’t precise return many more results of course)

What does this mean ? It means that if you specialise, (or appear to specialise), in specific market segments you have a far higher chance of being seen and have searchers click through to your site.

How do you do this (remembering that Google indexes web pages, not web sites)?

• Create a separate page on your website for each market segment (eg architects).
• Ensure the title tag and descriptions on that page reflect the segment.
• Ensure the content on that page reflects the segment…

Go to ChatGPT or Gemini and ask something like “Write a page describing how an architect would register a trademark in the UK”

As a test it came back with…

“Registering a Trademark as an Architect in the UK

Architects in the UK should be aware that the title "architect" itself is protected by law. It can only be used by individuals registered with the Architects Registration Board (ARB) https://www.arb.org.uk/. This legal protection makes registering a trademark for the simple term "architect" impossible.

However, there are still ways for architects to establish a unique brand identity through trademark registration in the UK. Here's what you need to know:..

… followed by a relevant page of text that you can check for accuracy/add to/modify or whatever.

• Include reviews on the page, especially (if you have any) from architects or related professions.
• Get your developer to sort out internal linking from the page.

Of course, most people will still search on broad terms like 'trademark registration' but you stand a better chance of capturing and converting those that specify a market segment. It's really just a variation of 'long-tail' search terms

Also, if you follow the market segment route it opens up other opportunities – eg. email campaigns, linked-in groups and so on.

Thanks those are very good ideas.

Consider this…

Your Home Page Title Tag is “Trademark Registration | Trademark Search UK, EU & Global.”

Google has over 1 million web pages in its index with “Trademark Registration” in the title. A search on that precise term returns 15 million results.

Google has only 1600 web pages in its index with “Trademark Search UK” in the title. A search on that precise term returns 8,370 results.

(Searches that include those terms but aren’t precise return many more results)

So – although you have a good website, (barring a few niggles), you are swimming in a sea of competition – trademark specialists, lawyers, accountants – all of whom will be saying much the same thing, charging much the same money and delivering certificates in much the same time.

You have little chance of being found in search results but if you are, your site description says…

“Revomark Offers Comprehensive Trademark Registration Services. Register A Trademark With Revomark. Trademark Search UK, EU & Global."

Will that inspire the searcher to click through to your site ? Differentiate you from your competitors ?

Here’s an alternative…

Google has 5 web pages in its index with “Trademark Registration for Architects” in the title. A search on that precise term returns one result.

Google has 1 web page in its index with “Trademark Registration for Surveyors” in the title. A search on that precise term returns no results.

(Searches that include those terms but aren’t precise return many more results of course)

What does this mean ? It means that if you specialise, (or appear to specialise), in specific market segments you have a far higher chance of being seen and have searchers click through to your site.

How do you do this (remembering that Google indexes web pages, not web sites)?

• Create a separate page on your website for each market segment (eg architects).
• Ensure the title tag and descriptions on that page reflect the segment.
• Ensure the content on that page reflects the segment…

Go to ChatGPT or Gemini and ask something like “Write a page describing how an architect would register a trademark in the UK”

As a test it came back with…

“Registering a Trademark as an Architect in the UK

Architects in the UK should be aware that the title "architect" itself is protected by law. It can only be used by individuals registered with the Architects Registration Board (ARB) https://www.arb.org.uk/. This legal protection makes registering a trademark for the simple term "architect" impossible.

However, there are still ways for architects to establish a unique brand identity through trademark registration in the UK. Here's what you need to know:..

… followed by a relevant page of text that you can check for accuracy/add to/modify or whatever.

• Include reviews on the page, especially (if you have any) from architects or related professions.
• Get your developer to sort out internal linking from the page.

Of course, most people will still search on broad terms like 'trademark registration' but you stand a better chance of capturing and converting those that specify a market segment. It's really just a variation of 'long-tail' search terms

Also, if you follow the market segment route it opens up other opportunities – eg. email campaigns, linked-in groups and so on.

Thanks - those are very good ideas. Would a short blog or news post about trademark registration in the different segments be equally as effective?

 

[Shopclicks]

Thanks - those are very good ideas. Would a short blog or news post about trademark registration in the different segments be equally as effective?

Nothing short is going to rank well on Google. All of your content should follow the E-E-A-T guidelines and should thoroughly explain the purpose of the page or post. There is a lot more to writing page or post content than publishing for SEO.

Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers

Google's ranking systems are designed to present helpful, reliable information that's created to benefit people. Learn how to evaluate your own content with the self-assessment questions.

developers.google.com

 

[fisicx]

Thanks those are very good ideas.

Thanks - those are very good ideas. Would a short blog or news post about trademark registration in the different segments be equally as effective?

It’s not that simple. This sort of marketing needs to be properly planned. You need to write articles with sufficient content to demonstrate expertise and authority. You need examples of work you have done. You need categorisation. You need internal linking.

But you need to start with a marketing plan.

 

[Fagin2021]

The point that @Shopclicks and @fisicx makes is that even if you segment the market as I’ve suggested, each page should be helpful, trustworthy and preferably unique for people in that segment. In other words, even if you use AI generated content to help you lay a foundation, it’s not enough on its own.

Some national companies with local branches try to cheat the system by (for example) using page titles like ‘Self-storage in Barnsley’ ‘Self-storage in Leicester’ ‘Self-storage in Southampton’ then filling each page with near identical content. It doesn’t work.

The link that @Shopclicks has given you to Google’s content development guidelines is a good read. Sorry, but if you want to compete in a saturated market it's going to mean a lot of work.

 

[Paul Carmen]

Thanks - those are very good ideas. Would a short blog or news post about trademark registration in the different segments be equally as effective?

As @Fagin2021 says, and I pointed out in my response earlier, this isn't about short cuts, it's about research, then clearly defined customer acquisition processes and marketing goals.

No one is interested in blogs. Not only do they not really work well from an SEO point of view, customers want a service and website page that answers their questions and fulfils their needs.

This needs to be researched, as per the data Fagin and I provided, this then becomes well written pages and compelling content that helps architects (or whoever) inside and outside the UK search and register a trademark.

You might need loads of pages to do this. One of our customers has nearly 150 long tail based pages, with individually written copy, plus relevant H1s & title tags, with an internal site linking structure that supports this many pages, to achieve their lead generation goals.

 

[IanSuth]

Yes there is. International clients must use a UK representative. We also file a lot of international marks for UK clients. I also prefer not having clients that quibble over a £200 saving. That is not my target market.

Then why have a "we will beat any price" guarantee that literally screams "we want clients who quibble over price"

 

[RevoMark]

Then why have a "we will beat any price" guarantee that literally screams "we want clients who quibble over price"

That was suggested to me but I am going to get it deleted.

 

[AWAromatics]

I have suggestion for you revomark, you can set your site language to be en-uk because I checked your site still using default for en-us which means your site language to US not UK

I hope it can helps you

 

[mahad]

On the face of it i don't think the .co.uk or .com would make a difference. However, it might be a good idea to develop the .com using different ideas/parameters and see which is more effective in generating leads

I think developing both instead of just 1 is a bad decision. Imagine the ammount needed to create a .co.uk and a .com just to see how'll it go, we need to predict the best course of action, no brute-testing needed

 

[fisicx]

I think developing both instead of just 1 is a bad decision. Imagine the ammount needed to create a .co.uk and a .com just to see how'll it go, we need to predict the best course of action, no brute-testing needed

Yes but they are targeting two different markets. Which means two sets of content. If they use WP multi they can manage both centrally.

 

[mahad]

Yes but they are targeting two different markets. Which means two sets of content. If they use WP multi they can manage both centrally.

This makes so much sense now, I though they could only use one at a time which didn't make sense to me.
I guess they must put in the work now so they can make more in the future

 

[RevoMark]

Is Yoast premium worth getting for SEO optimisation?

 

[fisicx]

Is Yoast premium worth getting for SEO optimisation?

No. don't even use the free version.

Try RankMath. Far superior.

Have you got a marketing plan sorted yet? No point in doing any SEO until you know what to target.

 

[Nick@Daydot]

Here are a couple of additional comments on the site itself.

There are some accessibility failures. Fixing these expands the number of people who can use your site and is a factor in SEO.

I disagree with @fisicx and think you do need a clear 'contact' path, as you never know what questions a potential customer may have and it adds to trust. But, the button top right that animates when you mouseover is a strong unexpected behaviour that adds no information. I'd lose the animation. Then next to it you have a hamburger menu which should be avoided on desktop. It turns out that it's for the main nav which is what they are used for, but a different contact us. No one is going to guess that. Just have a single contact us method and reduce clutter.

There's quite a bit of wasted vertical space that can be cut down to minimise scrolling.

On your contact form if you want to optimise leads then only email really needs to be mandatory. Don't repeat prompts in the input boxes - it's clutter, and the faint text won't be readable by all. Make the prompts outside of the fields sufficiently explanatory.

If you are catering to an international audience it would do no harm on the contact page to say what the current time is in the UK, and even give dates of public holidays. Give the phone number with international dialling code.

'Public Holidays' shouldn't be capitalised - and elsewhere on the site. Capitals when used grammatically convey information that's lost when they are overused.

 

[fisicx]

I disagree with @fisicx and think you do need a clear 'contact' path, as you never know what questions a potential customer may have and it adds to trust.

Agree that you need a contact path but the homepage should be the place for the button. The CTA should be 'search for a trademark' or 'register a trademark'. This would take you to an appropriate form.

Even better, have a multi-step form on the homepage which asks the questions and then has conditional fields. I've been working with a number of clients who introduced multistep form and conversions have increased across the board.

 

[Nick@Daydot]

Agree that you need a contact path but the homepage should be the place for the button. The CTA should be 'search for a trademark' or 'register a trademark'. This would take you to an appropriate form.

Even better, have a multi-step form on the homepage which asks the questions and then has conditional fields. I've been working with a number of clients who introduced multistep form and conversions have increased across the board.

Erm, has it changed since you looked? The contact button is on the homepage - is that what you meant?

I'd agree that having the initiation form on the homepage would be a good idea,

 

[fisicx]

Erm, has it changed since you looked? The contact button is on the homepage - is that what you meant?

I'd agree that having the initiation form on the homepage would be a good idea,

If you click the button it goes to a trademark registration form. But I want to do a trademark search.

Having the words contact us is wrong. The CTA should be to register/search.

 

[Nick@Daydot]

If you click the button it goes to a trademark registration form. But I want to do a trademark search.

Having the words contact us is wrong. The CTA should be to register/search.

Oh yes, I'd missed that.