Keyword Tracking Tool

[davidhart24]

Does anyone have experience with keyword tracking tools? I am looking at purchasing a subscription to one but they are so expensive?

 

[fisicx]

I’ve never bothered. What do you want to track and why?

 

[davidhart24]

With all the Google updates my website/business is bouncing all over the place. I would like to use tracking to follow my keyword/s and see which is moving where. This would help me understand the movements in more detail and react accordingly.

 

[fisicx]

With all the Google updates my website/business is bouncing all over the place. I would like to use tracking to follow my keyword/s and see which is moving where. This would help me understand the movements in more detail and react accordingly.

A complete waste of money.

If your site is properly configured your ranking will be pretty stable. If it's bouncing all over the place you (or somebody else) is doing it wrong.

Consider also that your chosen keywords are just a fraction of the keywords Google is looking at on your site. But if you have taken a holistic approach to your content then you can guide Google to where to look.

Sorry to be a bit nebulous but without looking at your site I'm guessing a bit here.

 

[Fagin2021]

Not sure what you're trying to achieve but your first port-of-call could be Google Search Console. That will tell you how the search terms (containing your keywords/keyword phases) are performing over time and you can apply various filters to the data.

 

[dotcomdude]

Google Search Console will tell you for free, what keywords your site is being shown for on Google - and the associated number of impressions and 'click-throughs'. This can be very useful for current positions.

What it doesn't show you is your actual position in the listings, or how your rankings change over time. These are very important metrics if natural/organic search traffic is a big part of your marketing mix. For this kind of tracking I use serprobot.com (which I find quite cost-effective). There are many other tools out there that do the same thing...

 

[Fagin2021]

Google Search Console will tell you for free, what keywords your site is being shown for on Google - and the associated number of impressions and 'click-throughs'. This can be very useful for current positions.

What it doesn't show you is your actual position in the listings, or how your rankings change over time. These are very important metrics if natural/organic search traffic is a big part of your marketing mix. For this kind of tracking I use serprobot.com (which I find quite cost-effective). There are many other tools out there that do the same thing...

Not sure I understand this comment.

Search Console will show you the position of a search term over a user-defined period for up to 16 months.

 

[fisicx]

Google Search Console will tell you for free, what keywords your site is being shown for on Google - and the associated number of impressions and 'click-throughs'. This can be very useful for current positions.

It's a very limited report. I've got pages that rank and get traffic that Google doesn't even mention.

 

[dotcomdude]

Search Console will show you the position of a search term over a user-defined period for up to 16 months.

Yes, what I meant to say was it doesn't show you anything if a particular keyword isn't in the top 10 or 20 results, and you have to drill down into each keyword to see that data if they are showing it.

I find it much better to have an 'at a glance' overview of my important keywords - hence I pay for the external tool...

 

[fisicx]

I find it much better to have an 'at a glance' overview of my important keywords - hence I pay for the external tool...

But….

Some of the most lucrative keywords will never show up on these tools. Which themselves are only guesstimates.

If you manage a portfolio of sites then there might be some small value in using these tools but for a single sites it’s just a waste of money. There are far better ways to track things - none of which need to focus on keywords.

 

[Paul FilmMaker]

Most keyword tools are completely free. Companies / individuals make money by providing consultancy on the back of them.

If you go to this Linkedin profile, he has one and it's pretty good: https://www.linkedin.com/in/jamesdeanpybus/

Say hi from me if you talk to James. Tell him Paul, the video production guy says hi.