New website ranking help

[amyjones]

I'm trying to rank a small website having 6 pages. On page seo is good on that page. Still there is no organic traffic or ranking to that website. I dont have much idea about SEO. Any suggestion on what should I do? Is it a must to have backlinks from other websites in order to rank the website?

What are the methods in off page seo? Any simple methods for a beginner like me to build links? Please guide me. Thanks!

 

[SocialChameleo]

Off page SEO is similar to Word Of Mouth marketing, the more people are talking (linking) about your product or brand, the more people find you, and the more search engines are going to trust you. That last point is important as it's that trust, that makes search engines want to rank your website.

Engage in general PR is a key one, events, fairs, etc, all have their own websites where they promote what's going on, and attending or sponsoring something is a very reliable way to get links back. Search engines also say they don't count social, but that's a lie, people sharing content on their profiles that contains links back to your site is also a good one.

Think about what you could provide to people that's useful to them, in whatever capacity, that would either make them want to link to you, or share your content.

 

[fisicx]

What are the methods in off page seo? Any simple methods for a beginner like me to build links? Please guide me. Thanks!

There is nothing you can do that will make a difference.

If your on page SEO was good you would be ranking and getting traffic.

Upgrade your membership and get a website review. You will learn what needs fixing.

 

[Ozzy]

Probably also worth having a little read of this page written by one of the longest standing members on here;

Boost your website SEO with zero budget: how to get found on Google

If you want to drive more traffic to your website, boost sales and increase brand awareness, it’s essential to get your SEO in check. There’s no such thing as “build it and they will come” on the internet. It’s essential to make sure people can...

www.ukbusinessforums.co.uk

 

[SocialChameleo]

There is nothing you can do that will make a difference.

If your on page SEO was good you would be ranking and getting traffic.

Upgrade your membership and get a website review. You will learn what needs fixing.

This is untrue. You can have a flawless website, but with 0 off-page activity, it's going nowhere. IMO saying this and pushing someone to pay for a website review is disingenuous.

 

[Shopclicks]

This is untrue. You can have a flawless website, but with 0 off-page activity, it's going nowhere. IMO saying this and pushing someone to pay for a website review is disingenuous.

Flawless* websites don't have 0 off-page activity. They have a natural backlink profile.

* If flawless means someone who knows what they're doing built it.

 

[fisicx]

This is untrue. You can have a flawless website, but with 0 off-page activity, it's going nowhere. IMO saying this and pushing someone to pay for a website review is disingenuous.

Not true at all. Ranking is easily achievable without any off page activity.

Without seeing the site it’s impossible to know if the SEO work is any good. Hence the suggestion to get a review.

 

[SocialChameleo]

Flawless* websites don't have 0 off-page activity. They have a natural backlink profile.

* If flawless means someone who knows what they're doing built it.

You don't get a natural backlink profile with 0 work. I'm counting a website as literally everything housed on your server right? Your ancillaries like a GMB profile would count as off page. If you just launch your website with nothing aside from on page you'll still be in the same place you started in 12 months time in terms of quality/number of links. Obviously I'm counting accruing that visibility from other marketing channels like physical PR as part of off-page effort also. Which is what I've recommended.

 

[SocialChameleo]

You don't get a natural backlink profile with 0 work. I'm counting a website as literally everything housed on your server right? Your ancillaries like a GMB profile would count as off page. If you just launch your website with nothing aside from on page you'll still be in the same place you started in 12 months time in terms of quality/number of links. Obviously I'm counting accruing that visibility from other marketing channels like physical PR as part of off-page effort also. Which is what I've recommended.

Unless obviously, you've got an incredible content strategy, which would be a fair counter-point. But OP's only got 6 pages at the moment, so for best results I'd do both.

 

[fisicx]

Search engines also say they don't count social, but that's a lie, people sharing content on their profiles that contains links back to your site is also a good one.

Nope. All SM links are no-follow so there is zero SEO value.

You really don't need links to rank well. Even with just 6 pages. Of course there are lots of things you can do to drive traffic to the sate but @amyjones specifically asked about ranking.

 

[Shopclicks]

You don't get a natural backlink profile with 0 work. I'm counting a website as literally everything housed on your server right? Your ancillaries like a GMB profile would count as off page.

Pretty sure I said flawless websites don't have 0 off-page activity?

Flawless* websites don't have 0 off-page activity.

Yep, that's what I said.

A natural backlink profile includes a GBP, relevant directories and social pages. Just because you put them in place doesn't mean it's not natural.

 

[SocialChameleo]

Nope. All SM links are no-follow so there is zero SEO value.

You really don't need links to rank well. Even with just 6 pages. Of course there are lots of things you can do to drive traffic to the sate but @amyjones specifically asked about ranking.

Untrue.

Google Guidelines indicate the use of nofollow as hints for search ranking now. Pretty much every high quality link you're going to get is going to be nofollow. If it was the case that only follow provided any value then off-page would be pointless and wouldn't factor in at all, which is not the case.

 

[SocialChameleo]

Pretty sure I said flawless websites don't have 0 off-page activity?


Yep, that's what I said.

A natural backlink profile includes a GBP, relevant directories and social pages. Just because you put them in place doesn't mean it's not natural.

Think I'd just misread your comment, and we're arguing semantics now. I'm not a web dev, I'm an SEO, so I'd assumed that your profiles etc wouldn't be part of the build and it'd count as off page, which is what I've discovered in my experience.

Either way, I'm assuming OP doesn't have anything set up for ease of answer.

Personally my advice for them;
- Read the link above for a good understanding of keywords and content, build your content offering
- Research good practices for your on-page, to make sure everything is correctly filled in meta wise etc. Screaming frog is free, get to grips with that
- Start on your off-page, make sure all your regular profiles are filled in, look for industry sites you could collaborate on and write articles for. Engage in physical PR to also generate placement opportunities.

 

[fisicx]

Google Guidelines indicate the use of nofollow as hints for search ranking now. Pretty much every high quality link you're going to get is going to be nofollow. If it was the case that only follow provided any value then off-page would be pointless and wouldn't factor in at all, which is not the case.

I've just looked at the guidelines and nofollow hasn't changed. It's sponsored and ugc that google now considers.

In any case, you still don't need links to rank. Google has been moving this way for some years now (because of people doing link building)

 

[SocialChameleo]

As of 2020: "All the link attributes, sponsored, ugc, and nofollow, now work today as hints for us to incorporate for ranking purposes. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020. "

Just have to agree to disagree. My advice for OP is there, happy to help further should they need.

 

[amyjones]

Nope. All SM links are no-follow so there is zero SEO value.

You really don't need links to rank well. Even with just 6 pages. Of course there are lots of things you can do to drive traffic to the sate but @amyjones specifically asked about ranking.

So what about increasing traffic?

 

[amyjones]

As of 2020: "All the link attributes, sponsored, ugc, and nofollow, now work today as hints for us to incorporate for ranking purposes. For crawling and indexing purposes, nofollow will become a hint as of March 1, 2020. "

Just have to agree to disagree. My advice for OP is there, happy to help further should they need.

What are the link building strategies for 2023? Also what are the ones you folllow?

 

[fisicx]

So what about increasing traffic?

Depends on what you are selling and to whom. You may need to consider other marketing methods. For example instagram could be a good source.

 

[fisicx]

What are the link building strategies for 2023?

Same as always. Links from authoritative, trustworthy and relevant sites that add value. Reviews, referrals and citations is what Google is looking for.

 

[fantheflames]

Keywords/ search terms are everything.

Since the midwife client I worked with changed to 'private' midwife from independent, she's had 5 leads per week coming in. So I think re-looking at your on-page SEO is worth another look.

Off-page takes a lot of time.

 

[amyjones]

Is thery any impact on adding respective service page to each services rather than incorporating all the services into one page?

 

[fisicx]

Have all the services on the homepage. Link each to a separate page where you put all the detail. You then link from each of these to testimonials, reviews and case studies for that services. Each time the service is provided you write about it. Doesn’t take long before you have a whole load of indexable content.

 

[SocialChameleo]

Is thery any impact on adding respective service page to each services rather than incorporating all the services into one page?

It's worth it if you think your service pages could be expanded and the content could be useful to your customers. If you're expanding it for the sake of expanding it and the content is just going to be repeated then no. SEO actions should always have the purpose of usefulness at heart.

 

[fisicx]

@amyjones - thing about it like this. If someone wants eyebrow threading locally they are going to search for exactly that.

Google is going to look for pages that match the search query. But Google also wants evidence that you actually provide that service locally. Which is why you have any eyebrow threading page with nice words from your clients and blog posts where you tell stories about the eyebrows you did that day.

Expertise, Authority and Trust (EAT), three key components that tick many of Google’s boxes.

And if your service is local a Google Business Profile can get you far more leads than a website.

 

[Shopclicks]

Expertise, Authority and Trust (EAT), three key components that tick many of Google’s boxes.

As of Dec 2022 Google added Experience. So now it's EEAT. ie. Content written with a degree of experience.

 

[amyjones]

@amyjones - thing about it like this. If someone wants eyebrow threading locally they are going to search for exactly that.

Google is going to look for pages that match the search query. But Google also wants evidence that you actually provide that service locally. Which is why you have any eyebrow threading page with nice words from your clients and blog posts where you tell stories about the eyebrows you did that day.

Expertise, Authority and Trust (EAT), three key components that tick many of Google’s boxes.

And if your service is local a Google Business Profile can get you far more leads than a website.

Well explained...thankyou

 

[dragon123]

"Keywords/ search terms are everything."
Could not agree more.
Ranking for the correct keywords is essential.
Also, the keywords need to be Transactional keywords — if you want searchers intending to complete an action or purchase.

 

[alesoftstore]

Yes, correct keywords is essential and most important in SEO.

 

[amyjones]

"Keywords/ search terms are everything."
Could not agree more.
Ranking for the correct keywords is essential.
Also, the keywords need to be Transactional keywords — if you want searchers intending to complete an action or purchase.

Could you please explain Transactional keyword?

 

[lattod]

Could you please explain Transactional keyword?

A transactional keyword is usually one that means the website visitors intent is to BUY something (ie to transact)