Is Bounce Rate going to effect my Google ranking ?

[OMGVape]

I'm having a very inexperienced play with Facebook Ads. The bounce rate from them is 88.8%. Will this eventually effect our google ranking?

 

[fisicx]

Probably not. The source isn't Google so it's not related to a search query.

 

[gpietersz]

There is a small risk that they might get the data from Chrome users and use it. They did say, last year, that they do that for site speed.

I agree its unlikely though - lots of sites have high bounce rates from FB ads.

 

[StevePoster]

The high bounce rate will going to affect your business website not your rankings.

 

[Paulo1Chop]

Google has a very big brain that can decipher this kind of activity for what it is...

 

[Mollie Rhodes]

As we know, the bounce rate is the percentage of visitors to a particular site who navigate or “bounce” away after only viewing that individual webpage. Usually, the term ‘bounce rate’ has a negative connotation associated with it. People think that if a visitor only visits one page and then leaves, it’s bad for business.
But There are many factors that go into determining how long a visitor stays on a particular webpage.
There is no one-size-fits-all answer when it comes to SEO and all its intricacies. The greatest answer to any SEO question is always “it depends.”

 

[fisicx]

The greatest answer to any SEO question is always “it depends.”

In this case it’s not. Especially as your definition of bounce is wrong.

 

[dcuttridge]

User Engagement definitely plays a role.

I'd hesitate to say that bounce rate plays a huge role as part of that though if any at all.

What we do know is that things like CTR (Click Through Rate) Google > Website makes a difference. As well as things like Dwell Time, those alone are going to give you plenty to work on in terms of User Engagement.

 

[Mystro]

If the user gets what he wants from the first page he has visited then the bounce rate will be high but is that a bad thing .. id say it has no impact on rankings

to lower the bounce rate give the user a snippet and encourage them to click through

we had a 33% bounce rate on our old site but its now 66% due to pretty much each page giving full information

 

[Jason Potterfield]

Google tends to look at numerous factors while calculating the rankings. Quickly returning back to SERPs most likely plays a role, the assumption being that their is not much valuable content in the web page.

 

[lotuscontainer05]

The key takeaway is this: while the bounce rate doesn't directly affect your page ranking, its bounce rate is still something you should understand and be able to improve upon. High bounce rates (when calculated correctly) are often symptoms of deeper problems like user experience issues or poor targeting.

 

[Sophie Leonard]

Bounce rate is the amount of visitors to any given website who navigate off of the site after viewing only one page, typically expressed as a percentage. The Google Analytics tracking software keeps track of this bounce rate for you. Matt Cutts, Google’s head of Webspam, has adamantly denied that Google uses bounce rates, or any other Google Analytics derived metric, in their ranking algorithms.

When someone clicks a result on the SERP, Google pays attention to how long they visit the page. If a user clicks a result in the SERP, determines the page is not satisfying their query, and quickly hits the back button in their browser to return to the SERP, this is what is referred to in the SEO industry as a “return-to-SERP”. It’s not known exactly how long a user must “dwell” on a page to not count as a return-to-SERP (Google is known for their super ultra classified algorithms). What is known, however, is that quickly returning back to the SERPs most likely does play a role in the rankings, and rightfully so. If a lot of users are bouncing back to the SERPs, the assumption is there must not be much valuable content on the page to begin with. Or, the content could be quite rich, but simply not relevant to the searcher’s query.

So if Google is not using your Google Analytics bounce rate, what use can it be to you? Regardless if you believe Google does or doesn’t use them, bounce rates are still a great indicator of how engaging your website is. It’s a great metric to use to make sure your content remains relevant to your targeted keyword plan. If you are suffering from a high bounce rate, you may be missing out on lots of potential conversions.

For more precise information regarding Bounce rate and its impact on your ranking, you can refer to a very good blog “Bounce Rates Impact On SEO & Search Rankings” written by Pat Fischer.

Hope it’s helpful to you!

 

[aarticod]

Not because bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.

 

[James Laden]

Bounce does not appear to impact ranking/ you sites SEO. On the other hand user engagement I think does play a role. Also, many big brand get extremely high and their is many reason site can have high bounce rates.

 

[richwrite]

No, it will not get affected. Please understand both the platforms are different. The analytics software measures the number of visitors who landed on your page but didn’t visit any other page or engage with your page in a meaningful way (fill up the form, add to cart, play games, subscribe to newsletter etc). You should focus on the content of the page and the user experience to improve your bounce rate. While ranking depends upon the guidelines of google and its algorithm.

 

[Marketing Hub]

What are you running the Facebook ads to? Is it an offer? if so, I would be more concerned about the conversation rate

 

[Fagin2021]

I thought this one had been done to death by the SEO community with the consensus being that there is no direct (causal) link between bounce rate/dwell time and page ranking but there may be a correlation based on quality of content and user experience.

I’d be more concerned with why ad’ clicks have a high bounce rate. One explanation is click fraud on the Google Display and Microsoft/Facebook Audience networks. A lot of clicks with a one page visit and a dwell time under 10 seconds raises a red flag (or maybe your landing page is rubbish!)

It’s also worth reviewing your ads text/images for ambiguity. Typically, users don’t study ads – they scan them and unless the ad is crystal clear, may click on it expecting something different.

 

[Larry Fong]

Bounce rate itself does not affect your google ranking. Though sometimes high bounce rate of a page might reflect poor match between the keyword and the landing page, or somehow the quality of the landing page, however, google does not take the bounce rate as a ranking factor directly.

 

[Clever Accounts Ltd]

John Mueller from Google has officially responded to this last year saying in a webmaster hangout video (25th minute)
"I think there's a bit of misconception here that we're looking at things like the analytics bounce rate when it comes to ranking websites, and that's definitely not the case."