Anyone using Yell for adwords management?
- Thread starter wevet
- Start date
From what I have seen, unless they have changed things, large companies like Yell will happily take your money but won't do the things required to make adwords work like goal conversion tracking, adwords specific numbers on your site (again for tracking) and split testing.
Without these the efficiency of the campaigns will be terrible, it will be hard to keep track progress and unless your very lucky adwords will end up costing more than it generates.
Without these the efficiency of the campaigns will be terrible, it will be hard to keep track progress and unless your very lucky adwords will end up costing more than it generates.
Upvote
0
This is simply not true, Yell do all of the above. In addition, Yell are a Premier Partner of Google.
Upvote
0
https://www.ukbusinessforums.co.uk/members/digitalmarketing2018.306436/
You have joined up today, and in that time, you've only made three posts on threads relating to Yell (including this thread which is months old), and are currently viewing a fourth Yell-related thread.
You are either an employee of Yell, or an employee of a PR agency they've hired. Either way, you need to make it a bit less obvious.
Upvote
0
I've seen many campaigns set up by yell, not one has had conversion tracking setup.
If you knew anything about google adwords you would know that "Premier Partner" simply means they have a massive adwords spend, which is hardly surprising given their size and large sales division pushing adwords.
The various levels of google partnership only signify spending, their certifications are incredibly easy even having answers online.
If you want adwords managed well then you need to be looking for proof of conversion rate from past campaigns with an agency not "Premier Partnership" badges.
Upvote
0
Haha did not notice this, just looked at their profile and "
Digitalmarketing2018 was last seen: Viewing thread yell.com - attitude problem, 14 minutes ago"
Seems as though they are just digging through old Yell threads, seriously if Yell are actually reading these posts please don't use people trolling through forums attacking negative comments it really does nothing to improve your image.
Upvote
0
And this means diddly squat. Any idiot can become a google partner. Doesn’t mean they are any good.
Upvote
0
Was you aware that Yell now has an agency that specialises in SEO and Ad Words? Yell can offer all of these services.
Upvote
0
C
Caledonian TV
Unfortunately your rhetoric is fairly typical of those who - when caught out - seek to 'deflect and project' onto others.
These forums exist so that serious-minded business people can interact. - We're long-past the stage where, for the sake of worthless traffic, an 'echo chamber' is created wherein all that happens is the constant barking of snake-oil sellers trying to shout over the top of each other; vying for that vacuous traffic...
There are people here who have in excess of 25 years of experience using the internet and in 'digital marketing'. - And as far as Yell goes - even since the days of Yellow Pages and paper directories - they always were one of the most dishonest and useless 'channels' out there. Pressure selling and empty promises has been their way since - in my own experience - at least the late 1980s.
Just because they still manage to fool a lot of the people for at least some of the time does not make them credible. And I wouldn't put t past them to 'appoint' by some means or another, shills to try and infiltrate various social media platforms.
Unfortunately, when it comes to credible people with high levels of experience, the brand 'Yell' is simultaneously a laughing-stock and wholly toxic. Puerile tactics that might work on the more infantilised social media platforms are likely to find less traction where adults who know what they're talking about are concerned... That may well make certain individuals uncomfortable - but facts are facts.
Last edited by a moderator:
Upvote
0
The salesman tried to sell it but when he worked out that I had been
running sites for 20 years and in effect a same day courier ad word is a fairly low demand He explained that there was nothing they could do for us !
Once again I will say you are here on the biggest business forum in Europe
There are people on here that can do a better job than Yell
running sites for 20 years and in effect a same day courier ad word is a fairly low demand He explained that there was nothing they could do for us !
Once again I will say you are here on the biggest business forum in Europe
There are people on here that can do a better job than Yell
Upvote
0
Upvote
0
C
Caledonian TV
...which is odd in my view. I'm surprised to learn they're about to publish the 'last' Yellow Pages, I've not had one land on my doorstep for about eight years! And I think the last Thompson Local I saw was about 8mm thick and stopped somewhere around the letter 'T'!
Not so much an X-Box as a 'Grandstand Tele-Tennis' machine!
Upvote
0
I'm intrigued to hear this yell sales patter - I might give them a call if I get a minute and string them a long for a bit of entertainment like I do when I get a call from the "BT techincal team" in India, that keep trying to hack into my computer... managed to keep them engaged and waste their time for a whole hour previously
Upvote
0
I think it becomes more complicated when you have a few different products or services and getting the results on google is difficult in a highly competitive environment
Upvote
0
C
Caledonian TV
No... It's a poor place to look to buy a service, particularly a local service, as its results are both incomplete and skewed. - Take the free link/listing by all means; but don't pay them any money for anything!
Upvote
0
A man after my own heart @SH247 ... I do so love it when they keep asking me to press the Windows key and I tell them I havent got one... they insist I must press it... and around we go again and again.... and again and again..... until I explain that I live in the country and locks on the windows aren't necessary here because crime is so low - and I have a Mac anyway (which I don't!)
Upvote
0
A couple of years ago I took out an ad with Yell with the promise of hundreds of calls. To help count these calls to prove what they were saying they added a call count number to my ad that directed to my number. Sadly they published my counter number on a local engineering companies ad and vice versa. Once I started getting all of these calls for bespoke flanges I rang Yell to resolve who were not sorry at all and was not changed for months. Sadly a number of specialist engineering directories had replicated the number and ended up taking 2 to 3 calls a day for them for months. I even called the engineering firm who said oh are you that events firm everyone keeps calling for? AVOID!
Upvote
0
Haha - Brilliant!
I normally adopt a hard of hearing, disabled, elderly approach when I speak to them... pretending I'm following their steps and then asking them to repeat them over and over because I've "typed" something wrong or forgotten what they said. You can get them to do all sorts when you play it right!
I made them wait for 5 mins while I "went to the toilet" (was actually sat watching TV throughout the whole call) - as sad as it might be, it's bloody entertaining haha. It's the best way to deter them I think! They're hardly likely to call back when they've got a note on the system saying "Useless old woman who took an hour of our time going around in circles and we didn't get a pound from her"
Upvote
0
Hi,
I wouldn't waste your time, their hidden "commision" levels can be as high as 50-60% and most of the campaigns they run go through automated software.
So for example only half your actually spend would go towards Google, rest will be in their pockets.
Been burnt in the past so would stay clear and so have many of my friends in business.
do it your self, learn online it's easier than you think...
I wouldn't waste your time, their hidden "commision" levels can be as high as 50-60% and most of the campaigns they run go through automated software.
So for example only half your actually spend would go towards Google, rest will be in their pockets.
Been burnt in the past so would stay clear and so have many of my friends in business.
do it your self, learn online it's easier than you think...
Upvote
0
If any 'ppc management' company doesn't take the time to understand your profit margins and average sales value then how can they manage your PPC campaign? We all want to know what the ROI is and I find that very few PPC management companies including Yell and Google ever ask what the fundamental questions. We have clients that have worked with Yell and we don't get great feedback!
Upvote
0
Nobody cares or knows about your business more than you do.If you're working AdWords yourself then you will be working every day/evening on tweaking it.Show me a ppc management company that will / can put that amount of time into your account and cares as much as you do ? If you use a third party are they going to tell you what is a good CTR is ? You're running on Hope and wishful thinking and in some instances unfortunately disinformation.That's my opinion.
Upvote
0
You usually pay a third party to do what you don't have the time, skill or experience to do.
Agree that you yourself are the best person to know your own business forwards and backwards. And spending time doing one important job is a good idea. If you have the time.
Spending time when there are other important jobs need doing that cannot be farmed out....
I usually get one or two PPC management companies a month contact me on my old company email address. Company is dissolved and website is long gone.
They just blast out emails, no finesse.
Recently had an email from a company who did investigate us, on new company email address and with enough references in the email to suggest they do know a little about the company.
Not up to using them yet but they may make my investigate list.
Upvote
0
Noooooo don't do it. I understand the need to hand off your PPC to a company and person and if you don't have the skills or expertise to do it I would recommend you do it as although people say it is easy, there really is quite a lot of science that goes into it to. It is easy to throw money at it but to increase your ROI and make sure you don't loose a load of money is tougher.
There is a lot of work that goes into setting up a sucessful PPC campaign. Especially at the beginning then maintaining and optimising it later also takes dedicated time. These large cold calling companies won't put in this amount of time. Nor do they have the skilled staff that will be able to enalyse and optimise effectively.
I do my own but I know what I am doing. I have some old collegues who do this but it depends on your budget and whether they have any slots free. However, if you are desperate and want me to ask them pm me with more details.
There is a lot of work that goes into setting up a sucessful PPC campaign. Especially at the beginning then maintaining and optimising it later also takes dedicated time. These large cold calling companies won't put in this amount of time. Nor do they have the skilled staff that will be able to enalyse and optimise effectively.
I do my own but I know what I am doing. I have some old collegues who do this but it depends on your budget and whether they have any slots free. However, if you are desperate and want me to ask them pm me with more details.
Upvote
0
I have a number of clients that came to me because of such a poor experience with Yell PPC and Yell had tried repeating the "12 month contract" mantra for campaigns that were more expensive but less effective than the self managed campaigns (by non tech and non marketing self employed) that Yell said they would outperform.
The lack of transparency, accountability and bullishness explained to me is shocking and I'm at a loss as to why and how they continue to get away with this if you believe the regularly added reviews on trustpilot etc?
Upvote
0
It depends on the business Marley PPC is very effective for some businesses when done correctly and can also be a quick way to lose a lot of money if placed on the wrong products or not done effectively. Again networking clubs may be fine for some businesses but not others. Either way I wouldn't let yell anywhere near my or my clients ppc nor many of the other companies that try to cold call and sell the service.
Upvote
0
Latest Articles
-
Should you crowdfund? A framework for UK founders in 2026Three articles into a series on what crowdfunding actually costs, the...- Ozzy
- Updated:
-
The polls, the reframing, and the billion dollarsHow three letters from the early years of Star Citizen's development...
- Ozzy
- Updated:
-
The values trap: what the Punks actually ownedWhy BrewDog's Equity for Punks investors were structurally locked out...
- Ozzy
- Updated:
-
When belief is the business modelWhat BrewDog's collapse and Star Citizen's billion-dollar climb are...
- Ozzy
- Updated:
-
AI, Virtual Influencers and the Copyright Minefield: What Entrepreneurs Need to KnowI'll be upfront: this article was written with the assistance of an AI...
- Ozzy
- Updated:
