DIY SEO question

zigojacko

Free Member
Dec 7, 2009
3,795
1,222
Plymouth, UK
clubnet.digital
A legitimate advert for a product with pics, price and contact details etc but also a link to the product on the website is seen as spamming?

Why, how?

Gumtree is a website for classified ads.

What you have described is listing the products that you have on your own website linking them to your own website for the sole purpose of trying to improve your own website's rankings.

It isn't Amazon or eBay (and even on those, you can't just try and use their authority to direct their customers to your own website).
 
Upvote 0

zigojacko

Free Member
Dec 7, 2009
3,795
1,222
Plymouth, UK
clubnet.digital
Upvote 0
Dec 8, 2017
259
21
to be fair i was using it as a cultural reference, as the equivalents where I am are:

leboncoin.fr
ebay-kleinanzeigen.de

Both are similar in nature to gumtree, yet with business account subscriptions in both, links to your website are encouraged in the blurb.

So, lebonccoin is actually a key site for me in France as a sales channel. But ebay-kleinanzeigen.de is unknown to me.

I hope I am clear that listing on these places for SEO is not the sole purpose of listing on them, but knowing that it helps in the area of SEO may make me a little faster to get going on them.
 
Upvote 0

Alan

Free Member
  • Aug 16, 2011
    7,089
    1,974
    Upvote 0

    Alan

    Free Member
  • Aug 16, 2011
    7,089
    1,974
    I'm an IT person, in 2010 I gave up the corporate world and bought an e-commerce business, which was a bit of a flop, after a year I reverted to form and started building websites now I just do custom WordPress coding ( not sites ) and custom managed WordPress hosting. I know a reasonable amount about SEO, but have never sold it as a service, as I don't like the number of cowboys in the industry.

    Your question about nofollow just demonstrates that you need to learn a bit more. https://en.wikipedia.org/wiki/Nofollow No follow was introduced by Google to explictly say that 'link juice' is not meant to flow, specifically to stop the proliferation of spam directories and similar, and as a way for ligitimate directories etc to say 'hey' we are not involved in cheating Google, please don't blacklist us.
     
    Upvote 0
    Dec 8, 2017
    259
    21
    It seems that people go on about the term seo a lot...but actually to me it is only a vehicle for getting meaningful traffic to my site. So I could abandon the SEO concept altogether and just concentrate on getting good traffic to my site.

    And it seems an awful lot of work can be done in both activities and only small crumbs of it end up pushing you up the google ranking. That is what I am trying to illustrate in the venn diagram

    Am I right?
     
    Last edited:
    Upvote 0
    Dec 8, 2017
    259
    21
    Thanks I remember someone going on about backlinks no longer working. It seems it is the same thing. But surely, meaningful links will push you up the ranking? They don't just ingore them all?

    Regardless, it still brings me back to the idea that the objective is getting meaningful traffic to your site, not going up google's rankings. I paid an seo company once and their results were purely where the product was positioned before and after the exercise. yet site traffic was still not high enough to justify going on with it...my objectives were clouded by seo-speak.

    In summary, fvck google, I can get the traffic in other ways. Right?
     
    Upvote 0

    Alan

    Free Member
  • Aug 16, 2011
    7,089
    1,974
    Am I right?
    Yes.

    SEO is both hard and easy. The principal of most business owners, is that SEO is a way of tricking Google into giving you a better position in Google than you DESERVE ( this used to be easy using automated tools to spam the world with cr*p link ), but it is notin Googles interest to show an undeserving site at the top ( otherwise every serach querywould come back with pages of porn and gambling sites - people would stop using Google and their advertising revenue would die ).

    So given now you know that Google only wants to give you the position you deserve, it is easy, create a site that deserves the top position ( well I said it was easy and hard )

    But your strategy is right, concentrate on driving content AND when they get there having a site that converts business well - and as a by product your site will deserve a better rank.

    OK there a few technical things that can be done to give you a better chance, but they are secondary ( if they were primary - as I said, all the porn and gambling sites would dominate as they certainly pay good money for teh technical work )
     
    Upvote 0

    Alan

    Free Member
  • Aug 16, 2011
    7,089
    1,974
    Upvote 0

    Alan

    Free Member
  • Aug 16, 2011
    7,089
    1,974
    can google see if a visit converts to a sale or it is just the same person page-hopping your site that proves genuine interest, ie it is irrelevant if it is a purchase or just looking? But making a purchase is about 5 or 6 page imprints ....and therefore good traffic?

    I'd be shocked to think that Google could actually track a sale, that would be clever.

    But what you are sort of advocating is artificially keeping a user interacting as a way of cheating Google. Why would you put effort into doing that, once you have the visitor, shouldn't the effort be put into selling, not cheating Google? As you say fvck google - get the sales.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    47,011
    9
    15,534
    Aldershot
    www.aerin.co.uk
    i wasn't, i was just shocked to think that maybe it could see sales activity and give high rankings because of it.
    Won't work. Google isn't even looking at the adverts, the links or how many people buy your stuff on gumtree (or anywhere else)

    What google wants to see are endorsements and citations. Links from other site extolling your products and services. Telling the world how wonderful you are.

    The general rule is: the easier a link is to obtain the lower the value of the link. Right at the bottom of the pile is all the stuff you create yourself.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    47,011
    9
    15,534
    Aldershot
    www.aerin.co.uk
    Most forum links are no follow so Google will ignore them.

    But if they left a review on Google, TrustPilot or some other review site then that might have tiny effect. If 1000 people left you good reviews all over the place then Google might start to take notice.
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    47,011
    9
    15,534
    Aldershot
    www.aerin.co.uk
    No, it just takes a lot of hard work over many months. Those who put in the effort reap the rewards.

    Do Ray's excellent course and you too can reap the benefits: https://www.freshbananas.co.uk/

    It's not bleak, you just need to work hard.
     
    Upvote 0
    Dec 8, 2017
    259
    21
    one other thing then....we sell about £400k from a uk site and german site but across many countries, and we don't speak the language in the countries that need targeting. The titles have been translated into French and German by humans, that's it. And it is not clear what language people search in in their own countries even. EG, the Dutch will find our UK site and German site to a degree. Because they are savvy enough to speak more than one language and / or know which country is more likely to have the product they want.It's a minefield. Will the course still be as useful or does it push you to pick one country?
     
    Upvote 0

    fisicx

    Moderator
    Sep 12, 2006
    47,011
    9
    15,534
    Aldershot
    www.aerin.co.uk
    Yes, this type of traffic counted as referral traffic on your website through which you can boost your business conversion rate.
    What a load of rubbish. Just like in most of your posts you are wrong.
     
    • Like
    Reactions: zigojacko
    Upvote 0

    Tin

    Business Member
    Nov 14, 2005
    2,931
    1,427
    Herefordshire
    www.tinsoldierdesign.co.uk
    Will the course still be as useful or does it push you to pick one country?

    I can answer that and save you the time contacting me, the SEO course is written specifically for UK Ecommerce shop owners so is very likely not suited to your requirements.

    is it all still relevant? Its 4 and a half years old

    It's updated regularly when there's any significant changes introduced by Google.

    Ray
     
    • Like
    Reactions: fisicx
    Upvote 0

    Latest Articles

    Join UK Business Forums for free business advice