Importance of Blog to increase the traffic of website?
- Thread starter Ryanwordsworth
- Start date
H
Hospitality_king
They won't in the usual 'news format style' as a news section thing
Unless you are prepared to write thousands of pages of hard core content, then a blog will never take off and no guarantee if you did have a ton of content either.
this is how tough and harsh the web is.
Unless you are prepared to write thousands of pages of hard core content, then a blog will never take off and no guarantee if you did have a ton of content either.
this is how tough and harsh the web is.
Upvote
0
Blogs are great for generating fresh up-to-date content and very useful to show your website visitors that you know your niche.
They are excellent too for internal linking purposes to improve the ranking of specific important pages on the site. We do this a lot as it's a part of linking that we can control.
So, they may not generate a lot of traffic themselves but they are good social proof that you know your stuff and good for helping internal pages to rank better.
They are excellent too for internal linking purposes to improve the ranking of specific important pages on the site. We do this a lot as it's a part of linking that we can control.
So, they may not generate a lot of traffic themselves but they are good social proof that you know your stuff and good for helping internal pages to rank better.
Upvote
0
H
Hospitality_king
r
Is copying text from another source really going to fool a visitor, who goes to a website and thinks "another trader who could have copied from the web and now passes it off as his own knowledge".
It goes on more than you think.
It takes far more than a few blog posts to convince the customer to purchase. This is whats so painful and tough for Sole traders - the nature of their contentless websites is bad enough, but then we have the fact that they can only ever talk about their niche, now their out of content ammo, and screwed as far as traffic goes.
See sole traders are enquirie hunters - NOT, info planters or generators, so have no real intention to build content sites, but to get those enquiries in enough quantity and quality they must have the right visitor type and this is much harder than it appears - just like putting up a website for the first time, the struggle is huge and will keep being this way - tough as hell to stand out among the rest all battling for the same positions.
Is copying text from another source really going to fool a visitor, who goes to a website and thinks "another trader who could have copied from the web and now passes it off as his own knowledge".
It goes on more than you think.
It takes far more than a few blog posts to convince the customer to purchase. This is whats so painful and tough for Sole traders - the nature of their contentless websites is bad enough, but then we have the fact that they can only ever talk about their niche, now their out of content ammo, and screwed as far as traffic goes.
See sole traders are enquirie hunters - NOT, info planters or generators, so have no real intention to build content sites, but to get those enquiries in enough quantity and quality they must have the right visitor type and this is much harder than it appears - just like putting up a website for the first time, the struggle is huge and will keep being this way - tough as hell to stand out among the rest all battling for the same positions.
Upvote
0
@Hospitality_king I'm sorry but your posts don't make sense. Someone asked a legitimate question and if you can't offer any constructive advice then it's best to say nothing.
Your advice to everyone is "don't bother". You've obviously had a bad experience but that's not the case with everyone. So please, don't trash every thread with your unhelpful and generally negative comments. It's not fair on the OP.
Your advice to everyone is "don't bother". You've obviously had a bad experience but that's not the case with everyone. So please, don't trash every thread with your unhelpful and generally negative comments. It's not fair on the OP.
Upvote
0
T
Thomas Harvey
Here's a useful guide to how blogs impact b2b and various different sized companies. http://blog.hubspot.com/marketing/blogging-frequency-benchmarks#sm.0000ilujf31cutd4exs1q0ewb966o
I've got a customer who isn't sure about blogging at the minute, he's been doing it off and on for years, to the point where it's starting to look like they're out of business. So if you do start blogging, please do try and post at least once a month so you look active. Blogging is a great form of social proof.
I've got a customer who isn't sure about blogging at the minute, he's been doing it off and on for years, to the point where it's starting to look like they're out of business. So if you do start blogging, please do try and post at least once a month so you look active. Blogging is a great form of social proof.
Upvote
0
An interesting article and one that should surprise anyone. But what it doesn't do is identify the type of company and the products or services they offer.
If you sell concrete fence posts I doubt blogging regularly about fences is going to make much difference. Similarly for the local carpenter. But if you are a marketing company posting about trends and techniques then blogging regularly can make a big difference.
The other thing to consider is the blog author. Some people can write, many can't. Naff blog posts won't get you more leads - which is whole point of the exercise.
If you sell concrete fence posts I doubt blogging regularly about fences is going to make much difference. Similarly for the local carpenter. But if you are a marketing company posting about trends and techniques then blogging regularly can make a big difference.
The other thing to consider is the blog author. Some people can write, many can't. Naff blog posts won't get you more leads - which is whole point of the exercise.
Upvote
0
T
Thomas Harvey
It depends actually, I work with a roofer so he quite frequently gets a load of nice views. So instead of very industry lead things, he posts views and places he's worked.
I have another company I work with who does industrial lighting, they don't have masses to blog about so they post when they visit a site as they're normally quite big factories etc that look quite impressive.
Pictures are a great thing that anybody can do.
Upvote
0
Indeed, and that's how I advise clients to use their blog - and it's great for local SEO. The key thing about blogging is you need to write about the stuff people are searching for and are interested in reading. And you need to have some skill in writing. And you need a camera as tall thin iPhone images look naff.
Upvote
0
The best way to think of your blog is like a magazine. You're publishing articles that are relevant and interesting to your target market.
So, a magazine about writing will understand who their intended audience is (wannabe and hobbyist writers) and create content that these people are looking for. Articles can include writing tips, author interviews, book reviews, competition winners' stories, news, where to write, writing holidays, etc.,.
Your blog; therefore, needs to have content (articles) based around the various aspects of your business activity that will be interesting to your readers (target customers). Thereby, if you're a heating engineer, for arguments sake, and your customers need a new boiler or boiler repairs, content titles can include (lots of keywords here):
Having a content plan is a great way to plan your future content and choose titles, and keywords. It's also prudent to ensuring that you have a few different purposes with your content - and cater for people who know zero about what you do (i.e. think everyone's clueless and stupid!).
So, a magazine about writing will understand who their intended audience is (wannabe and hobbyist writers) and create content that these people are looking for. Articles can include writing tips, author interviews, book reviews, competition winners' stories, news, where to write, writing holidays, etc.,.
Your blog; therefore, needs to have content (articles) based around the various aspects of your business activity that will be interesting to your readers (target customers). Thereby, if you're a heating engineer, for arguments sake, and your customers need a new boiler or boiler repairs, content titles can include (lots of keywords here):
- What to do in a gas emergency
- How to choose a new boiler that's right for you
- Gas Boilers vs. Electric Boilers
- How much do new boilers cost?
- What do boiler efficiency ratings actually mean?
- How to know you need a boiler repair
Having a content plan is a great way to plan your future content and choose titles, and keywords. It's also prudent to ensuring that you have a few different purposes with your content - and cater for people who know zero about what you do (i.e. think everyone's clueless and stupid!).
Last edited:
Upvote
0
H
Hospitality_king
That's cos we do a lot of DIY, it saves us much cash over the years, we have been more successful than many 1000s of websites. My advice is useful to those who listen - obviously not counting Seo freelancers who use forums as a soap box to peddle low-level and poor services services - we don't need such to sell ours or get traffic as our traffic is free 100% - over million visiotrs , so if you can do that, id not obly back off and bow to ur better knowledge, but also id be inpressed.
Didn't know I need your permission to post advice on a free for all forum, that's goal is to attract members who post, so they can sell link profiles - but maybe am not observe enough to know what goes down on forums. Stii the cash we save, better that than to give it to some rip-off seo muppets , better of in our bank account than yours or theirs.
Oh - and no sorry to disappoint u - but we had no unfortunate run ins with seo bods, as we r smarter than the average bear. Id suggest that bad experiences are the overall picture on the web, or u wouldn't get tons of deperate yungsters on forums in first place asking rediculour low level questions huh - yep - you know it friend
- which seos all the time prey on it to tout new bizness yes indeed.
Upvote
0
Delete the word 'blog' and insert 'website'. You don't need to blog to post articles, you can add them to any part of your site. And they don't need to be fresh either, longevity is a ranking signal so evergreen content can rank higher than a similar post published a week ago.
It's content that matters, not the means of delivery.
Upvote
0
C
copy_jon
Blogging is an excellent way to show potential customers that you know your stuff. I publish a blog myself, and my primary aim is to demonstrate expertise to potential clients who I direct to my site.
I also post a lot on social media, and it’s great to have your own content to share rather than just sharing links to other sites.
In the long term, who knows – it would be great to generate some organic traffic from the search engines. But I’m not expecting much for at least the next year or so.
It’s certainly possible to generate traffic with a decent blog, but it takes time – and lots of promotion. Writing the blogs is just the beginning: you’ve got to get them out there, share them and promote them to influencers to start generating links and traffic.
I also post a lot on social media, and it’s great to have your own content to share rather than just sharing links to other sites.
In the long term, who knows – it would be great to generate some organic traffic from the search engines. But I’m not expecting much for at least the next year or so.
It’s certainly possible to generate traffic with a decent blog, but it takes time – and lots of promotion. Writing the blogs is just the beginning: you’ve got to get them out there, share them and promote them to influencers to start generating links and traffic.
Upvote
0
I get loads of organic traffic from the search engines - the trick is to write blogs on topics people are searching for need help with.
I get ranked and traffic often with 24 hours of posting. Waiting a year or so is a pretty poor ROI - especially as persuasive copy is what you do!
Upvote
0
C
copy_jon
Nice! That's great that you get good amounts of traffic, especially so soon after publishing your blogs.
Traffic is just not my main priority right now. My site is only a few months old, and I only blog about twice a month in a competitive niche. But once I’ve been posting regularly for a few more months – and promoting that content – I would definitely hope to see some traffic.
Traffic is just not my main priority right now. My site is only a few months old, and I only blog about twice a month in a competitive niche. But once I’ve been posting regularly for a few more months – and promoting that content – I would definitely hope to see some traffic.
Upvote
0
F
FreebieBoy34
Having a website is helpful since the articles you are posting in this section helps create awareness about the product or services you are offering. So as long as you are providing informative and relevant contents, you will drive traffic into your website...
Upvote
0
Your blogs create a platform wherein relevant content can be provided to your customers. This helps in driving traffic back to your website. Inbound links can be posted in the blogs which help to drive traffic to specific landing pages of your website.
Always make it a point to write fresh content while writing blogs for your website. You have won half of the battle against competitors. Use keywords in your blogs. Use relevant keywords of your industry and categories you want your business to be found with.
Well written blogs demonstrate your enterprise as an industry leader. By posting blogs which are relevant with your market, you are marketing your skills for your product, service or business too.
Blogs help in developing relations or connections with your customers. Your blogs is a connecting platform wherein customers come to know about your products and services through your website. You can build trust by providing certain kind of information.
Always make it a point to write fresh content while writing blogs for your website. You have won half of the battle against competitors. Use keywords in your blogs. Use relevant keywords of your industry and categories you want your business to be found with.
Well written blogs demonstrate your enterprise as an industry leader. By posting blogs which are relevant with your market, you are marketing your skills for your product, service or business too.
Blogs help in developing relations or connections with your customers. Your blogs is a connecting platform wherein customers come to know about your products and services through your website. You can build trust by providing certain kind of information.
Upvote
0
@Bart Simpson, you can do all that without blogging. If you want to demonstrate expertise and authority all you need to do is publish the material on your site. You don't need a blog and it doesn't need to be fresh either - the older the article the more authority it can gain in Google's eyes. I've got stuff from 10 years ago that still ranks right at the top.
Upvote
0
How do blogs help to increase the traffic of a website? Simple example: instead of promoting "Buy this car for your small business", you can promote "What you should keep in mind and pay attention to when buying a car for your small business". It is quite obvious that people will like to click on the second sentence instead of the first one. And then it is the matter of how you manage to attract them to check your website after reading your blog post about choosing the right car of a small business. I hope it explains how blog can increase your website traffic.
Upvote
0
But Krystina, it doesn't need to be a blog. You just need to have the content on the site, how ot where you publish it is immaterial. However, your example title wouldn't work, it's not click bait and it not something the search engines will know what to do with. '10 tips before buying a car for you business' is much more indexable and clickable. But it still doesn't need to be a blog post.
Upvote
0
I never normally poke my nose into posts about marketing or seo since I know s.. all about it, however, I love the blog on my website, since I am passionate about animal welfare and people appreciate informative posts.
If you look on my blog I have just made a post on saying no to puppy mills. I am unsure how my blog fares in the field of seo but it it helps just one person to avoid buying from these canine concentration camps then it works for me.
If you look on my blog I have just made a post on saying no to puppy mills. I am unsure how my blog fares in the field of seo but it it helps just one person to avoid buying from these canine concentration camps then it works for me.
Upvote
0
Now imagine you follow this up with a news story, some images and then a report on a prosecution. And then another article naming and shaming, and another about the diseases and welfare issues. Link everything together with some good link bait titles and before long you would have a really good chunk of related content for Google to index.
Upvote
0
In my opinion blogs are great because they give a personality to your business, show you as an expert in the industry, give people a reason to come back to your website, they are great for SEO (include keywords) and they give you something to share on social media and in newsletters.
Of course I am bias as a service my company offers is blogging! lol
That said, when workload has got busy and blogging for my own site has slowed down, so has the traffic to my website!
Of course I am bias as a service my company offers is blogging! lol
That said, when workload has got busy and blogging for my own site has slowed down, so has the traffic to my website!
Upvote
0
H
Hospitality_king
don't think the media will bite off a story from some one-time interest post on a blog that don't represent the issue as a full blown website. The site wont be big nough.
I saw a Britney spears website successful do the media thing into national paper - but was a one off peice and was report only that the site closed down after xxxx years... but that site was pretty big in content though. Site was famous already and that the difference in website leagues.
Big sites win = small don't.
Upvote
0
H
Hospitality_king
Yeah - but blogs aren't websites - the days of blogger.com types r over
ingle blogs are bad idea as many think all it takle is a few pages of content and you flying t successful
blogging is a joke now - we looked at it as saw much work involved to maintain a serios content site, and thougt we cant make users think we are serious with 100 pages of content, it will take much more to bcome famous - so we binned the idea.
Blogging was a good idea once, but its riddled with spammers and ver hard work to maintain 0 it not worth it anymore. Even when we shut off the comments widget - spammers still hit us trying to get in - oh man the hassle we got when our traffic got to 100k - serious it not worth doing...
Upvote
0
A couple of years ago a leading (well expensive anyway) SEO firm told one of the factoring companies that I deal with that videos on YouTube were an enormous benefit for ranking purposes as Google owned YouTube so gave anything hosted there extra brownie points.
Is that no longer true or was it never true as I was thinking of having a video made on "How much does factoring cost"
Upvote
0
The idea has always been to make a video, upload to YouTube and embed on a relevant page on your website hence giving you some SEO benefit; but, not an enormous amount. You can also use PPC ads on the network to reach potentials; however, this can be expensive.
At Dream Doors, they used video to introduce franchisees to potential customers. Most were viewed from 30secs to 1min 30secs duration. PPC ads also used - these worked well for video but could easily have run up a bill of £1.5million per year spend on 50 videos - so use with extreme caution.
But this all depends on your potential clients and how you use them. If they add content value to a page, then this can be good. However, using videos (the term viral here) has helped brands and can introduce you to prospects, but YouTube is awash with videos now so would need an advertising spend to be noticed otherwise building an audience can take years, and needs regular video uploads.
The cost of producing a video can far outweigh the benefits quite substantially but if you can DIY and they can be used to demonstrate how factoring works using speech and visual diagrams, then this has value. Even more value to demonstrate and introduce your value proposition and differentiation.
It all depends. Many many sites just don't use video and the trend seems to have been saturated and now seemingly dropped off.
The gaming and film markets tend to use video for previews, teasers, ads, trailers, reviews, events, tech demo's and game play demo's, so, works very well for them on this basis as people want to see this content (hundreds of thousands and millions of views for the best!). The market dictates, as we and Google all know, the need and usage.
Last edited:
Upvote
0
H
Hospitality_king
I tell you where video is going - Social. Its all reality tv now - we woz looking at a ton of youtuber accounts and saw refereces to huge accounts of many of 1 million pus subscribers.
Used to be real tough to get 100k subscribers, now it pretty easy with parents of kids using their kids to generate masses of content to reach the 100k subs benchmark and get YouTube silver award. This levels asisde - now the low level dregs Youtubers - where it was tough to get few 1000 subs, this now easier with edit software to make videos more profession looking - its easier to get into the 10, 20k of subs now and build audience.
Corporates videos are too businessy, cant compete so are turning to 'deals' with the big Yoputubers instead. seems the way forward.
Just don't think written blogs ca do it anymore - video is far easier and probably less expensive in the long run:
Cost to promote a website
Hosting - £100 - £1300
website design - £500 - £30k
Promotion - skys the limit
Costs to promote on YouTube
Hosting - Free
website design - practically zero
Promotion - depends of channel size, but free to start one off, later basic costs are:
Quality YouTube webcam - £70 Pro camera - £259 - £400
Tripod - £50 - £80
Video edit software - £70 - £150
Website design - YouTube user name logo/banner - £100ish
Video trailer - depends on needs
Tons of time over 4 years to make god channel
this seems to be the normal for every youtuber to start the process.
Last edited by a moderator:
Upvote
0
Latest Articles
-
What I Wish I'd Known Before Using AI in My BusinessSomewhere between the headlines promising AI will transform everything...- Ozzy
- Updated:
-
Is AI Making the Internet Worse?It started with a comment about music. @JEREMY HAWKE , a courier...
- Ozzy
- Updated:
-
The AI Divide: What UKBF Members Really Think in 2026Every few months on UK Business Forums, a thread appears that refuses...
- Ozzy
- Updated:
-
When the Algorithm Gets It Wrong: What eBay's AI Moderation Problem Tells Us About Platform RiskA thread appeared on UKBF this week that, on the surface, looks like a...
- Ozzy
- Updated:
-
Should you crowdfund? A framework for UK founders in 2026Three articles into a series on what crowdfunding actually costs, the...
- Ozzy
- Updated: