Keywords in Google

[Curtis Delicata]

We recently changed our website and now it does appear when searching Home Team in Google for people in the local area.

However I have searched for estate agent swindon and could not find our website at all... went to page 10 or so and nothing.

We have the keywords on our website. Any advice for how to improve or any recommendations of SEO experts?

 

[Shopclicks]

Hi. For a start, you need to change your meta titles to include the words 'Real Estate Swindon' or 'Estate Agents Swindon'. I'd probably combine both: 'Real Estate Agents Swindon'. You don't need Home Team in the title, keep it in the meta-description. Keep your meta description down to two lines and use all of it to sell your brand.

You also need a H1 title on every page. Your homepage might have the title: 'Home Team - Trusted Estate Agents in Swindon'. Summarize what you have on your about us page on your homepage. You should avoid duplicating that content. All content should be unique to it's page.

Your Properties for sale page might have the title: 'Swindon Property Search' for example.

There's a lot more you can do but that's my 2p worth.

 

[CloudAccountantcouk]

Best bet is to enter your business in Google (Google "Google my business"). This is how all the businesses under the map appear.

Also good to get some links pointing to your site that include those words. The phrase you want to appear for should also be an h1 tag and appear a number of times in the text of your site.

 

[fisicx]

There is nothing on the site that google wants to rank you for. It's almost devoid of useful content so google is just going lump you in with everyone else.

The sites you are competing will have spent a lot of time and money on their ranking. You will have to spend even more. Sign up for Rays Fresh Bananas course to get the info you need.

 

[GraemeL]

Sign up for Rays Fresh Bananas course to get the info you need.

Agree

http://www.freshbananas.co.uk/

Ray is known as Tin on this forum

 

[LowPrices.uk]

We have the keywords on our website. Any advice for how to improve or any recommendations of SEO experts?

Take another look at how you are using the phrase "Estate Agents Swindon" on your website, as this is the critical one.

Get added to Google MyBusiness.

Write some GOOD articles about buying property in Swindon, or other aspects of Swindon, and give them to other websites that will publish them to get links into your site.

 

[fisicx]

Write some GOOD articles about buying property in Swindon, or other aspects of Swindon, and give them to other websites that will publish them to get links into your site.

Won't make the slightest difference. There are already loads of published articles, Google doesn't need any more.

 

[Curtis Delicata]

Thank you everyone for the suggestions.

 

[InFront Digital]

How are you getting on with this? Some Meta tag work would probably help.

 

[fisicx]

No it won't. Maybe some work on the page titles will help but editing the meta tags isn't going to acheive anything.

 

[InFront Digital]

From our experience with clients who have had similar issues it does indeed work. We all however acknowledge how SEO is quite a subjective topic.

 

[fisicx]

Meta tags are not subjective. None of them are ranking signals so fiddling with them isn't go to make any difference.

There are other benefits to a well written description but ranking isn't one of them.

 

[MrBinary]

Won't make the slightest difference. There are already loads of published articles, Google doesn't need any more.

I would disagree. If you write a really good sharable article which would be interesting for people. 500+ words, images, lists, subheadings then you can easily rank for a LQ keyword which gives you trust from Google.

I did some analysis:

• You don't have any H1 Headings
• Too long meta description
• Add ALT to your images
• Add more text and pages/posts to your website
• Get some HQ links to your website

 

[Shopclicks]

It would also help you immensely to get 'mobile friendly'.

 

[fisicx]

I would disagree. If you write a really good sharable article which would be interesting for people. 500+ words, images, lists, subheadings then you can easily rank for a LQ keyword which gives you trust from Google.

So Google ranks you for the '10 best porches in Swindon' and 100 people find the article over the next month and 10 people share it with their friends who live in Carlisle. The whole exercise was pointless as it's not going to help ranking for the money pages.

 

[fisicx]

^^^How to completly mangle the English language and provide nothing of value all in one post

 

[fisicx]

need to go for link building with offpage seo techniques...

Have you even looked at their website? If you had you would realise why this advice is so wrong.

 

[miggygreene]

Before doing any offpage SEO efforts, you have to work for your onpage SEO first, that includes meta, design + layout, keywords, content, images, page title, header, kw on urls, etc.

 

[altonroot]

Too long meta description

How on earth this advice helps with ranking? Having not at all still understandable but having long meta description, have I done any sin? Google will shrink if it is long and if there is not at all then will write it on it own.

 

[altonroot]

There is one Moz SEO guide for starters is also great to learn few basic things. One distilled u has few free lessons as well paid lessons which can help you a lot. Get educate yourself! This is required even if you hire someone to do the SEO.

 

[MrBinary]

How on earth this advice helps with ranking? Having not at all still understandable but having long meta description, have I done any sin? Google will shrink if it is long and if there is not at all then will write it on it own.

Ehmm, you either put short description in meta description which will make it more clickable or you don't waste time at all on that. Why the hell someone write 5 sentences into meta-descr?

Sorry Mr SEO genius, but you completely suggested a good option to a guy: go read articles! Well done, grab a cookie

 

[altonroot]

Ehmm, you either put short description in meta description which will make it more clickable or you don't waste time at all on that. Why the hell someone write 5 sentences into meta-descr?

That is altogether a diff. point. My point is limited that length of meta description doesn't have direct or indirect impact on ranking.

 

[fisicx]

Sorry Mr SEO genius, but you completely suggested a good option to a guy: go read articles! Well done, grab a cookie

Did you read the OP's post? His question was regarding ranking. The Meta description is not a ranking signal so your suggestion was irrelevant. Maybe you need to read articles and have a cookie.

 

[MrBinary]

That is altogether a diff. point. My point is limited that length of meta description doesn't have direct or indirect impact on ranking.

I believe it has indirect impact (if you put keywords in, and make it shorter to fit into the allowed limit), maybe very small but you should take that into account. It is same as having social medias connected to your site, they indirectly help you to rank.

Apologies, if I was a bit rude, we are all here to help each other.

 

[fisicx]

It is same as having social medias connected to your site, they indirectly help you to rank.

No they don't. Linking FB to your site doesn't even help indirectly.

 

[MrBinary]

No they don't. Linking FB to your site doesn't even help indirectly.

Wait a second. Posting your website link into FB, Twitter and having loads of G+, rank you better than those without that.

 

[fisicx]

Not correct. All links from SM sites are no-follow.

If you have enthusiastic followers who constantly share your SM content you might get some benefit but it's miniscule compared to the major ranking signals.

 

[altonroot]

Wait a second. Posting your website link into FB, Twitter and having loads of G+, rank you better than those without that.

No dear. Your concepts are wrong. Read whole Facebook study done by Eric Enge https://www.stonetemple.com/does-facebook-activity-impact-seo/ . Here is copy paste of conclusion.
"
Conclusions
Let’s keep this simple and offer a summary of conclusions:

1. Clearly Google does not use the Like data. They don’t have it, except for raw aggregate numbers to which they can attach no value. This conclusion is supported by the test we did to see if 800 or more Likes attracted Google’s attention. It did not.

2. Our Attempt to Directly Measure Indexing and Ranking of Facebook Shared Links Was Inconclusive. We just did not have enough participation to be sure of the results. However, the data we did have showed that Google did not even crawl the pages based on Facebook shares. This is an indicator that Google does not use this either, but we can’t take that one to the bank.

3. If Your Profile is Public, Google Can See Who Your Friends are if They Want. They need to crawl the mobile version of Facebook to do so, but it is certainly available to them.

4. Google Does not Index All Shares on Prominent Profiles. Even for megastars, Google’s indexing of their posts is inconsistent. Under 60% of all their posts are indexed. Interestingly enough, they do index 85% of the posts that contain links, but still not 100%.

5. Query Deserves Freshness Behavior is Not in Evidence. There is no material evidence to show that posts are more likely to be indexed when they are new (and then dropped from the index later). The only interesting exception is images.

My net conclusion – Google doesn’t use Facebook as a discovery, indexing, or ranking factor."

 

[MrBinary]

Thanks, altonroot! Same for Twitter?

About no-follow links, even though they don't give a page weight to your website, it is still good to have both do-follow and no-follow links.

 

[fisicx]

Same for any SM site.

Your links should be natural, this would normally be a mix of follow and no-follow.

 

[MrBinary]

I know cases where good Twitter account helps to index your new pages by Google very quickly. As Google indexes Twitter quicker/more often than your actual site.

 

[altonroot]

Take this data and see yourself to burst out the bubble of Twitter indexing https://www.stonetemple.com/how-doe...day-how-the-new-twitter-deal-will-impact-seo/

More on that Matt's this video clarifies a lot of things and reason behind Google's limited social signal usage. https://www.youtube.com/watch?t=43&v=udqtSM-6QbQ

The only thing useful is Google+. Many studies suggested faster index through Google+ then any other else. Still no study approves ranking theory. No any UGC websites can be considered in ranking that is what I believe because it can be manipulated. Some time you see benefits because of indexing or as Matt said co-citation not causation.

 

[MrBinary]

You need to have a strong Twitter account to be indexed quickly, they were comparing all tweets from different people in your article.

Thanks for the links though.

 

[hotmail]

I agree you should look for these 3rd party websites. Like tradesmen use checkatrade.com or ratemybuilder these sites now always rank the highest so you need to be in them for sure. Advertising is very expensive as many many people just like to browse with no intention to buy anything at all. Adding your website to these in your feild will be the best money spent as they always get customers in my experience.

 

[pcproblems]

A good meta description tag is your chance to get me to visit the page.. If it's interesting and what i'm after then I might visit. Think of it as a call to action

 

[nRazvan]

Meta descriptions can have an indirect impact on rankings if you follow it to the end. Meaning that a good description will get users to click and have a better CTR. Going onwards, if the description really matches the content, the user will stay on the site and really dig it, which means that he will read another post -> doing so the bounce rate will reduce. And we all know that this metrics are already factors included in the Google algorithm.

So, when taking all the "IF's" in to consideration, a good description could indirectly affect the rankings. But only if everything else is on point

 

[altonroot]

And we all know that this metrics are already factors included in the Google algorithm.

Hey nRazvan, here is the huge thread http://www.ukbusinessforums.co.uk/threads/is-bounce-rate-a-ranking-factor.343526/
I think it is no where a conclusion that bounce rate is a ranking factor.