Choosing an ecommerce solution

F

Faevilangel

We get a lot of questions on the forums asking for the best ecommerce solution, and why members to tend to promote their favourite, I thought I would I would write up a post on the options available to you...

What are the types of ecommerce solutions


There are 3 main types of ecommerce solutions available, Hosted, Open source / pre-built and Custom, all offer their own advantages over each other, and below is my run down of these.

Hosted Solution:

A hosted solution is where a company run the website for you, you have a part of their website for your needs and they take the hassle away the technical expertise on running an ecommerce store.

It's primarily aimed at new ecommerce stores, pricing ranges from free to £100 a month, you get a customer support line to speak to someone (this might be an extra add on) and some form of ticketing / forum system where you can get support from the company or other users of the software.

The biggest players in the market are EKM Powershop, Big Cartel, Shopify, Bigcommerce and Magento Go. All vary in pricing and features.

The main advantage of this option is the lack of technical expertise needed, you are just left to run the website (adding products etc) while they do all the bits you just don't want to do.

You're limited to what you can do to your store though, you will be able to change how the store looks but adding new features is normally a big no.

Pre-built Software

A Pre-built solution is an off the shelf system which has already been built and you can either buy a license (paid) or use it for free (open source). The paid software normally comes with some form of customer support and the free versions normally have some form of forum for users to help one another.

This type of solution is primarily aimed at the developer market, allowing website developers to offer a low cost solution to website owners to get an ecommerce store, the choice of which software to use will depend on the developers preferences.

The software normally needs a understanding of development to do customisations although there are websites which sell themes and plugins for most of the common carts.

Paid Software options include Cubecart and CS Cart, open source software there is Opencart, Prestashop and Magento

The main advantage of these options is you get the source code, and you can literally do anything with the site, you want to build new features, go ahead but you will either need to be technical minded or have someone who can do it for you as you will need to install and set yp the site, and do the general maintenance.

Custom

This is where you go if you have a totally unique idea that no system will currently do, it might be a new way to do a certain function or to link it to other software you use in the business (fulfilment etc). You're in the land of the big bucks and this is primarily aimed at growing businesses which just need something more than what other systems offer.

Costings can range from a few thousand into the millions, depending on your idea and who you get to build it.

Conclusion

There is no right or wrong answer in which type of system to go for, all have their advantages and disadvantages and every websites needs are unique, no website will ever be the same as another.

So how do you decide which one to use? Research, look at the options they all offer, work out how much you could afford to spend on the solution and work out which one fits into your website projections (no point getting option #1 if you grow out of it in 3 months etc).

Finally test your website solution (trial or demo basis) before signing up, testing will tell you if the solution is the right fit for you.
 
Thanks Faevilangel that's a great summery that will answer most peoples questions without too much complication.

One thing that I feel is important, but can't really put a value on, is "owning" the site. What I mean by that is having the ability to move hosting, do as you wish with it, add update at your own pace and not be in the hands of a provider, ie: the hosted option.

While this may mean slightly more expensive initial costs (but not huge) and a more challenging technical requirement, I feel it's worth the extra effort in the long term. Its horses for courses as usual and the success of several hosting companies would suggest it's not that important to some others, but I'd be interested to hear other views.
 
Upvote 0

zigojacko

Free Member
Dec 7, 2009
3,795
1,222
Plymouth, UK
clubnet.digital
I also wrote a piece a while back on the best open source ecommerce platforms on the market (these fall into @Faevilangel's 'Pre-Built Software' section).

Whilst from early 2012, it can still prove a useful quick overview of what open source solutions would work best for your situation.
 
Upvote 0

antropy

Business Member
  • Business Listing
    Aug 2, 2010
    5,316
    1,101
    West Sussex, UK
    www.antropy.co.uk
    Custom
    This is where you go if you have a totally unique idea that no system will currently do
    The only thing I'd add is that this is a pretty rare scenario. Although many larger companies do opt for a custom solution, a good search of Source Forge could save them a lot of time and money.
     
    Upvote 0

    Brandsumo

    Free Member
    Sep 30, 2013
    76
    18
    UK
    The only thing I'd add is that this is a pretty rare scenario. Although many larger companies do opt for a custom solution, a good search of Source Forge could save them a lot of time and money.

    It really depends what a company needs. We regularly build custom solutions that include features which can't be found elsewhere.

    Sometimes custom builds are the only way to go.
     
    Upvote 0

    antropy

    Business Member
  • Business Listing
    Aug 2, 2010
    5,316
    1,101
    West Sussex, UK
    www.antropy.co.uk
    Sometimes custom builds are the only way to go.
    Agreed, but as I say, it's rare that an existing solution can't be customized with less work than starting again.
     
    Upvote 0

    gibby

    Free Member
    Sep 11, 2007
    1,248
    121
    Edinburgh
    Nice article. I personally like open source solutions as there are plenty of ppl out there to offer support and you are not tied to one support provider.
    One of the issues we have seen with custom made sites is when the developer goes out of business or dissapears. Other developers can charge heavily to sort out others sites or just opt to replace the site. We have seen this a few times with friends, in the past
     
    Upvote 0

    Ecommerce Web Design

    Free Member
    Feb 11, 2014
    41
    8
    49
    Dublin
    You need to take into account how the chosen platform handles SEO and how other stores using te platform perform in SEO terms. If you are no 1 for your term and you don't like your platform that is no big deal as you will have sales. If you are page 22 for your term and have a pretty platform then there are no sales. No sales = no business. Of course your site has to look pretty but without SEO performance your e-commerce site is dead.
     
    • Like
    Reactions: Jim Cairney
    Upvote 0
    A

    Angus From Sellr

    Hi all,

    I work for an hosted E-commerce platform called Sellr. Our parent company is a well known hosted shopping cart provider that has been around for over a decade and has 50,000 users. We launched Sellr last year with the aim of providing merchants with maximum functionality for a price that significantly undercuts the major players in this field. It would be great to hear any feedback or opinions from our customers or those who have used our free trial.

    Cheers,
    Angus
     
    Upvote 0

    Paul Norman

    Free Member
    Apr 8, 2010
    4,101
    1,536
    Torrevieja
    Magento is by far the best platform.
    Mike

    This is a bold statement. For it to have any place here, I would love to hear the rationale for it, including a thorough review of all the main alternatives.

    Otherwise, it is just another post count builder, misleading and unsubtantiated.
     
    Upvote 0

    altonroot

    Free Member
    Feb 26, 2014
    235
    35
    This is very nice post. You have categorised the things perfectly. Which one is good is definitely an answer which depends on situation. It depends on how many products and categories you need to maintain. According to my experience for hundreds of products Magento is very good option. For more larger website, they should go for more custom option and should consult technical person.
     
    Upvote 0
    F

    Faevilangel

    Nice piece @Faevilangel', would love to share that with readers of my blog. PM me if you're interested, I haven't done any guest posts yet but wouldn't mind starting with this.

    Happy to let you post this on your blog, done this with another post for another member!

    I am on my phone and messaging is a right pain in the backside, if you send me a message I will get back to you when I get on the PC
     
    • Like
    Reactions: Jim Cairney
    Upvote 0

    Websitehandyman

    Free Member
    Nov 25, 2011
    2,168
    535
    Staffordshire
    I think people have think long and hard before the decide on what path the want to take. Their choices should be part of their business plan. You would be suprised on how many people don't even concider what shopping cart they use untill they are ready to push the button. Then they walk right into the arms of a developer who, perhaps never even used a shopping cart to sell or run a online shop, tells them what one they need. Sorry for me that's not the best way to go.

    In fact one shopping cart might not meet your needs. I wouldn't rule out making cost a higher priority and ruling out the more expensive options. Perhaps go for cheap and chearful and then plan a profressive switch when your business has proven it's worth.

    And cost is not only the the software application, it's the resources it needs and the time it will take you to do the tasks you need to do. My own opinion is for most start-up Magento is by far the most expensive. CS-Cart has all the features anyone could need in a cart but like so many other has annoying aspects. Prestashop is free if you don't need extra features it doesn't come with but, for me is a bit flakey especially in setup and configuring for uk use. The is a new kid on the block that looks promising but may have too meny bugs to uet concider Loaded Pro 7. Contains a fully mobil template for shop and admin.
     
    Upvote 0
    S

    Sam Cummings

    It's a great topic that is shared.Well I totally agree with you that every E-commerce platform has it's own advantages and disadvantage but I preferred to choose Shopify Platform for some reasons.It is very much easy to use with lots of helpful guidelines.

    Shopify is a great place to start if you are looking for a straight forward solution - and is becoming very popular now. This is a huge advantage if you are looking for a system that is easy to plug into a fulfilment warehouse, or other 3rd party. Magento works well for many of our clients, but the final decision will always come down to the resources that you can realistically put into creating your e-commerce site. I'm happy to advise on a case by case basis if anyone would like some guidance. :)
     
    Upvote 0

    amac

    Free Member
    Dec 31, 2011
    423
    33
    United Kingdom
    Shopify is a great place to start if you are looking for a straight forward solution - and is becoming very popular now. This is a huge advantage if you are looking for a system that is easy to plug into a fulfilment warehouse, or other 3rd party. Magento works well for many of our clients, but the final decision will always come down to the resources that you can realistically put into creating your e-commerce site. I'm happy to advise on a case by case basis if anyone would like some guidance. :)

    Agreed. People often overlook vital stuff with hosted carts e.g. PCI compliance and there are only a handful of solutions like Shopify that meet these requirements.
     
    Upvote 0
    F

    fulfillmenteurope

    As hosted solution Magento is the better solution, and market use mainly this shopping cart, but learning curve, configuration and use could be a little bit complicated, so if your shop its not very complicated and you have not much experience i recommend you to choose Woocommerce or prestashop.
     
    Upvote 0

    spidersense

    Free Member
    Jun 6, 2014
    1
    0
    Good basic outline. As an SEO and web designer I've had to fix a number of different ecommerce sites and seen the advantages and disadvantages of some of the available programs, though by no means all of them. I've also been involved in developing a CMS that also incorporated ecommerce capability but which sadly died with the company involved before it could be developed fully.

    One thing I seldom see mentioned in discussions is this combination of CMS and ecommerce - so many ecommerce sites are just ecommerce and no real content outside the products. Since you can never be fully up to date with all of them I'd like to canvas opinion on the best integrated options at the moment for this purpose.

    To give a specific example I have a client who is looking to redevelop an established site which was built in OsCommerce and heavily modified over the years. They'll still need that level of admin capability (and more) but I want to make sure that we can also generate more content around the site than we can do at the moment. I've worked with Magento sites before and while it's powerful it does have SEO issues with duplicate content and little CMS capability. I am concerned also with the very overdue version 2 and the reported incompatibility with version 1.8. I dislike Joomla intensely, but am planning on investigating Drupal since it's a few years since I last looked at it.

    Any others that would fit this particular bill? Or do I have to look at combining two different programs together to get the capability I'm looking for.
    Opinions gratefully received.
     
    Upvote 0

    MikeStressed

    Free Member
    Jun 25, 2014
    23
    3
    49
    Well said Paul!

    We've build solutions using Magento for clients - it does have some pretty cool features and is VERY configurable, with lots of cool extensions available to expand beyond it's core offering. That said, although I'd say Magento is ONE of the top platforms, the 'Best' platform is very subjective!

    For a mom n pop website that wants to sell 5 or 6 products locally, Magento is a bit of overkill and to have something developed that works well for them is likely wayyyyy too much work for either their time/knowledge, or financial budget. A solution as simple as woocommerce or perhaps as a mid-way point shopify may suffice.

    I've been involved in consultancy gigs where I've advised companies of all sizes on different platforms, from small local traditionally bricks-='n mortar businesses to multi million turnover multinational agencies and I'd honestly say there is no 'best' ecommerce platform in my opinion - as already mentioned here what's best is the one that has the features the client needs - or can be adapted to meet those needs. The needs vary from client-to-client, from website-to-website and so the 'best' solution varies too :)

    This is a bold statement. For it to have any place here, I would love to hear the rationale for it, including a thorough review of all the main alternatives.

    Otherwise, it is just another post count builder, misleading and unsubtantiated.
     
    • Like
    Reactions: Jason Dao
    Upvote 0
    P

    Parcelhub Ltd

    If you have an in-house web developer (or are prepared to accept the costs involved with hiring a web agency), then an open source platform would be fine. In my experience though, Wordpress can be overly complicated, like when you update all the plugins, the website can reformat itself.
     
    Upvote 0
    Shopify/WooCommerce/Prestashop will have avg $50,000 revenue per year upper limits, Magento CE $120,000 (we were given figures in USD). With $20/mth hosting on Tier 7 (Siteground) with WooCommerce you can expect $400/mth revenue & 65visitors/mth organically - no marketing. So the better the hosting company/architecture and the better the platform and the higher the number of products the more organic traffic you will receive - although there are other factors. After that it is your time or PPC (waste of money) to generate more traffic - and that is getting harder by the day. Saw a test store with 30,000 products on Magento CE running on Tier 2 hosting (same as Selfridges etc) in special $2,100/mth cluster - pushed the products first page next to Amazon within a few weeks and stupid amount of organic traffic - Google thought it was a $multi-million company. So you really need to decide who you are going to be selling to and how much revenue you are looking to generate.
     
    Upvote 0

    ecoleman

    Free Member
    Feb 12, 2010
    392
    71
    Shopify/WooCommerce/Prestashop will have avg $50,000 revenue per year upper limits, Magento CE $120,000 (we were given figures in USD). With $20/mth hosting on Tier 7 (Siteground) with WooCommerce you can expect $400/mth revenue & 65visitors/mth organically - no marketing. So the better the hosting company/architecture and the better the platform and the higher the number of products the more organic traffic you will receive - although there are other factors. After that it is your time or PPC (waste of money) to generate more traffic - and that is getting harder by the day. Saw a test store with 30,000 products on Magento CE running on Tier 2 hosting (same as Selfridges etc) in special $2,100/mth cluster - pushed the products first page next to Amazon within a few weeks and stupid amount of organic traffic - Google thought it was a $multi-million company. So you really need to decide who you are going to be selling to and how much revenue you are looking to generate.

    Where do you get this BS? and please, please, please use paragraphs.
     
    • Like
    Reactions: CtL Coldroom Doors
    Upvote 0
    Now now, no need to be rude, business must be slow. See you're running opencart with 6,000 visitors per month on a cheapie Tier 7 host - yes - that would be painful for you to accept them as fact - fair enough.
     
    Upvote 0

    Latest Articles