SEO Made Simple: The importance of SEO

E

El Dreamer

The important of SEO can be illustrated by answering the following philosophical question:

'If a tree falls in a forest and no one is around to hear it, does it make a sound?[FONT=&quot]'
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In other words, it’s like opening the best hotdog shop in an isolated part of the city!

Even if you offer the best product or service on the planet, if you're invisible to your market audience it is all irrelevant.
SEO is an effective way of becoming visible online to your customers by optimizing your website for Search Engines.
 
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Mike tells it like it is

Indeed you would be amazed how many people still don't get that when they start a web based business or build a site for their offline business.

I always say it's like building a canoe shop in the desert right behind a big sand dune and not telling anyone it's there.

I have seen people open shops on id ests do f all promotion and wonder why they have no customers -er no passing trade perhaps.

Over the years I have seen it all.
 
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prcys

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Aug 26, 2011
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India
These days people find the online sources for their need. And in such time it is needed to have the online presence. So SEO be helpful for you to get the online presence for your business and this way it helps to increase the sell and to find more customer. And also to build the reputation in the market it helps.
 
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Excellently put :)

A lot of business do spend £thousands developing their website, but with no SEO, no rankings are achieved and (as you correctly stated) their website is pretty much invisible.

Get a website, then get it ranked with SEO, then test and tweak its conversion rate.


I have lost count of the number of times I have been contacted with the same old story. I spent £10k, 20k 50K on my website and it is not performing, but I have no money left so can you help me for nothing (pretty much) you really should as I spent so much on my website I deserver it.

honestly I have heard tales like that hundreds of times over the years. people who have spent every penny on a website. In one case the guy had spent $100,000 on a furniture site that was built using ajax, and the search engines simply couldn't spider it. What do you say??

Google state in their guidelines that you should get an SEO in at the time of build or rebuild. SEO however is an afterthought. Again I have lost count of how many times I have been contacted with the dreaded message "my site is nearly finished, so i thought now wuld be a good time to look at SEO" :(
 
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directmarketingadvice

Free Member
Aug 2, 2005
10,887
3,530
Excellently put :)

A lot of business do spend £thousands developing their website, but with no SEO, no rankings are achieved and (as you correctly stated) their website is pretty much invisible.

Get a website, then get it ranked with SEO, then test and tweak its conversion rate.

Here's the plan to follow:

(1) Create a website based on the idea that, if you can just get SEO rankings (after all, there's no other way to get traffic to a website), you're bound to make money.

(2) Spend a lot of time or money SEOing it for a bunch of terms - don't bother finding out if these terms convert for you... or even how much search engine traffic they actually get.

(3) When you finally get rankings and find out your site doesn't convert well, be too scared to mess with it in case you lose your rankings

(4) When you lose your rankings realise you never had a business to start with (all you had were google rankings) and that you're now up **** creek.

(5) Lather, rinse, repeat.

Hope this helps,

Steve
 
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Here's the plan to follow:

(1) Create a website based on the idea that, if you can just get SEO rankings (after all, there's no other way to get traffic to a website), you're bound to make money.

(2) Spend a lot of time or money SEOing it for a bunch of terms - don't bother finding out if these terms convert for you... or even how much search engine traffic they actually get.

(3) When you finally get rankings and find out your site doesn't convert well, be too scared to mess with it in case you lose your rankings

(4) When you lose your rankings realise you never had a business to start with (all you had were google rankings) and that you're now up **** creek.

(5) Lather, rinse, repeat.

Hope this helps,

Steve

Yup seems to be the standard method for most sites.

"I have a dream"

Martin Luther King, Jr

Earl
 
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directmarketingadvice

Free Member
Aug 2, 2005
10,887
3,530
Yup seems to be the standard method for most sites.

"I have a dream"

"... and it involves spamming the search engines with a low-value site and a huge number of poor quality links (because no-one real would ever want to link to my site)..."

Yep, 'triffic, all you have to do is outsmart all the PHDs in google's anti-spam team - forever - and you're home free.

Sounds like a plan.

Steve
 
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