Conversion Rate Dropping, Visits Dropping on One Page!

[aquarium plant food UK]

While sales on the majority of my site are good, we have one page (one product) where sales and hits have plummeted I can't work out why.

We have been steadily increasing traffic to our site, in June we had 206 visits to this one page, conversion rate was over 5%. In August 33 vists and no conversions on the same page :|:|:|

And to date in September, 29 visits and no sales.

 

[Faevilangel]

Is it described fully, how many images are there? Is the right information available (sizes, type etc). Is the price competitive with competitors? Have you tested the page in all web browsers to make sure something isn't amiss?

 

[fisicx]

Where were all the June visitors coming from?

Have you checked the source to make sure it is still there. For example, is the page still ranking or is an advert/banner still displaying?

 

[marketingquotes]

do you not think it could be just seasonal - what are previous years like (maybe there is a trend)?

 

[aquarium plant food UK]

Is it described fully, how many images are there? Is the right information available (sizes, type etc). Is the price competitive with competitors? Have you tested the page in all web browsers to make sure something isn't amiss?

Fully described, 1 image, price is good compared to all but a shop or two on Amazon, tested on all browsers etc. It's a specific chemical, and it's not just something you buy on a whim, if your buying it your buying it, if you see my meaning.

 

[aquarium plant food UK]

Where were all the June visitors coming from?

Have you checked the source to make sure it is still there. For example, is the page still ranking or is an advert/banner still displaying?

Same sources, no real difference in terms of traffic to the site. We don't use PPC, just banners on aquatic websites which are all working.

 

[aquarium plant food UK]

do you not think it could be just seasonal - what are previous years like (maybe there is a trend)?

This is only (just) our 2nd year of trading, so no figures to compare to for last year.

 

[fisicx]

Same sources, no real difference in terms of traffic to the site. We don't use PPC, just banners on aquatic websites which are all working.

OK, dig deeper. Look at the paths used to get to the page.

Is the a change in navigation routes between June and September. Did for example everyone get to page X from pages A, B and C but are now only coming from page C? Has there been any changes to A and B?

Numbers to the site might be the same but has the search pattern changed?

It's all about analysis of your analytics - it can take hours or searching before you suddenly uncover the change to visitor behaviour between June and July/August - it could be something as simple as a related product link getting dropped.

 

[aquarium plant food UK]

Biggest change we have had is to change from Prestashop which was causing all sorts of difficulties to Magento. I suppose this is a factor?

 

[fisicx]

Biggest change we have had is to change from Prestashop which was causing all sorts of difficulties to Magento. I suppose this is a factor?

Are the page structure identical? Are the links in exactly the same place and have the same style? Have you changed the images, headers, layouts etc? If you have changed anything it can affect the way people use a site.

Analyics analysis is the only place you will find the reason for the drop

 

[aquarium plant food UK]

Was a complete rebuild of the site, basically everything bar the logo changed for us.

 

[fisicx]

Was a complete rebuild of the site, basically everything bar the logo changed for us.

So it's back to the analytics.

You need to compare june to september for that page and see what has happened. It's not something you can answer on a forum like this as everthing would just be speculation.

As it's only one page that is causing problem I suspect it's a navigation issue - people can't get to the page the way they used to.

 

[domains]

Are these actual site visits you are quoting per month or per day???

There are issues with both magento & presta as both are superbloated for what you are trying to do...

SEO on both is harder as it takes longer to achieve somethings that with a hand coded shop php / html shop... takes less time & money

Would suggest you start again, sort the 301 redirects out from the indexed page you have listed on the engines, resubmit and get some keyword article and tag work sorted on the pages both onpage and offpage, try 3 pages instead of 1...

Lander
Products
Contact/Sell

Not sure if you have a budget for Marketing/PR/Seo etc etc but with such low visits to the site, how are you making a living?

 

[Phoenix25]

I would be blunt in my reply.
As(apparently), I cant see or observe your stats at first hand, and if would be giving any suggestions, I would be guessing only. Therefore, I would just recommend you something.

The first and foremost thing, you website is nice but your social activity is very poor.
Check out some stats here:
http://i54.tinypic.com/2vaha80.jpg
I mean, literally you are sitting on Goldmine, you may have such a huge market for your products and your competition is not that intense.
Secondly, you need to expand your reach area. I am assuming you have mainly web based store, you just need to go out there and develop other means of sales generation like affiliates or other virtual stores on social media.

 

[fisicx]

The first and foremost thing, you website is nice but your social activity is very poor.
Check out some stats here:
http://i54.tinypic.com/2vaha80.jpg

That's a bonkers post. The keyword search is wrong because the OP doesn't sell 'plant food' and you have no idea about his social activity either - for all you know he could be the top man on the aquarium forums.

 

[domains]

That's a bonkers post. The keyword search is wrong because the OP doesn't sell 'plant food' and you have no idea about his social activity either - for all you know he could be the top man on the aquarium forums.

Thought he sold fish and chips

 

[aquarium plant food UK]

Are these actual site visits you are quoting per month or per day???

There are issues with both magento & presta as both are superbloated for what you are trying to do...

SEO on both is harder as it takes longer to achieve somethings that with a hand coded shop php / html shop... takes less time & money

Would suggest you start again, sort the 301 redirects out from the indexed page you have listed on the engines, resubmit and get some keyword article and tag work sorted on the pages both onpage and offpage, try 3 pages instead of 1...

Lander
Products
Contact/Sell

Not sure if you have a budget for Marketing/PR/Seo etc etc but with such low visits to the site, how are you making a living?

I work full time as a head chef, this is our sideline so to speak

And the stats are for just the one page not the whole site.

 

[aquarium plant food UK]

I would be blunt in my reply.
As(apparently), I cant see or observe your stats at first hand, and if would be giving any suggestions, I would be guessing only. Therefore, I would just recommend you something.

The first and foremost thing, you website is nice but your social activity is very poor.
Check out some stats here:
http://i54.tinypic.com/2vaha80.jpg
I mean, literally you are sitting on Goldmine, you may have such a huge market for your products and your competition is not that intense.
Secondly, you need to expand your reach area. I am assuming you have mainly web based store, you just need to go out there and develop other means of sales generation like affiliates or other virtual stores on social media.

We sell aquarium plant food not plant food.

 

[Phoenix25]

That's a bonkers post. The keyword search is wrong because the OP doesn't sell 'plant food' and you have no idea about his social activity either - for all you know he could be the top man on the aquarium forums.

I am not talking about his products, its the "keyword search" which I wanted to get his attention to.

I didnt say that he sells plant food but the keyword which is he using in his business name and website is important for him.
I was talking about options to drive traffic to his website instead of analysing again and again.

Talking about his social activity, he has 4 social media links at the bottom of his website,
Facebook - 50 members (Inactive)
Twitter - 82 Followers (Inactive)
Youtube - No link
RSS Feeds - No Link
No offence to OP but based on the above facts, I said his business's social activity is poor.

Now tell me on what basis are you suggesting that he "could" be the Top man of aquarium forums.

 

[aquarium plant food UK]

That's a bonkers post. The keyword search is wrong because the OP doesn't sell 'plant food' and you have no idea about his social activity either - for all you know he could be the top man on the aquarium forums.

We are very well known in the aquatics forums world especially in the niche ones where we are aiming for.

 

[Phoenix25]

We are very well known in the aquatics forums world especially in the niche ones where we are aiming for.

Thats quite good, but I just want to ask in as humblest possible way as I can, that why your credentials in aquatics forums are not helping you to increase your conversion rate ?

I am simply not that mature or you might say experienced in sales and marketing but being a consumer, I expect you to come to me for my "needs" not the other way around. (I meant in marketing and promotional way)
Its not consumer's responsibility to know what they want. Being a marketer, its Ours.

 

[aquarium plant food UK]

Well our conversion rate for the rest of our products is good and increasing (throught a lot of forums that use us ) it was just trying to put my finger on why this one products sales have dropped off. :|

 

[Phoenix25]

Well our conversion rate for the rest of our products is good and increasing (throught a lot of forums that use us ) it was just trying to put my finger on why this one products sales have dropped off. :|

Oh I am sorry I misinterpreted then.

 

[fisicx]

There is no other real option - it's simply a matter of analysing the analytics. If you download the CSV file it's much easier to work with.