My children were born before internet shopping became the norm but there was a lot of mail order shopping in the baby market and I remember ordering most stuff from Boots and Mothercare catalogues.
But the 3 things we bought physically from a shop were:
1. cot
2. car seats
3. pushchairs
The reason for this is that most new parents will need advice with these things, not so much the cot but the car seats and pushchairs especially which car seats fit into which cars, and how to actually fit them properly using the seatbelts in the car. And how to collapse a pushchair is something that would probably still defeat me now (but not as bad as the travel cot!)
I agree with what previous posters have said in that a car seat to me would seem like a product you buy in a shop and not ideal for selling online unless you stock the same models found in shops and undercut them - so that people do their research in shops and then look online to see where they can find that exact model cheaper.
I am not au fait with these things so don't know if your stock is the same as what you would find on the high street?
I can imagine that many people would visit your store whilst carrying out research as well hence the low conversions.
Have you had a good look at the competition in terms of pricing, choice, brands etc?
In answer to your original question, it was probably 7 months before we were getting daily internet sales. I did no PPC but I read everything I could find about SEO and spent about 3 hours a day working on SEO. I don't know what you consider making a wage but I guess we probably reached that stage about the end of year 3. But between months 7 and 36 there was a sharp upwards increase and it was obvious quite early on that it was a viable business. But I have worked many many hours to get to that stage. And continue to do so.
I wouldn't go on mumsnet; they will eat you alive if they get a whiff of anything remotely commercial.
But the 3 things we bought physically from a shop were:
1. cot
2. car seats
3. pushchairs
The reason for this is that most new parents will need advice with these things, not so much the cot but the car seats and pushchairs especially which car seats fit into which cars, and how to actually fit them properly using the seatbelts in the car. And how to collapse a pushchair is something that would probably still defeat me now (but not as bad as the travel cot!)
I agree with what previous posters have said in that a car seat to me would seem like a product you buy in a shop and not ideal for selling online unless you stock the same models found in shops and undercut them - so that people do their research in shops and then look online to see where they can find that exact model cheaper.
I am not au fait with these things so don't know if your stock is the same as what you would find on the high street?
I can imagine that many people would visit your store whilst carrying out research as well hence the low conversions.
Have you had a good look at the competition in terms of pricing, choice, brands etc?
In answer to your original question, it was probably 7 months before we were getting daily internet sales. I did no PPC but I read everything I could find about SEO and spent about 3 hours a day working on SEO. I don't know what you consider making a wage but I guess we probably reached that stage about the end of year 3. But between months 7 and 36 there was a sharp upwards increase and it was obvious quite early on that it was a viable business. But I have worked many many hours to get to that stage. And continue to do so.
I wouldn't go on mumsnet; they will eat you alive if they get a whiff of anything remotely commercial.
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