Most books on marketing and branding will tell you that you need to “position” a product and you should avoid associating the product with anything that conflicts with that brand positioning. (At least, I’m assuming they do. I don’t think I’ve read any!).
For example, Pot Noodle position...
Recently I was talking to Andrew Bredon about his cool new project JobWhizz (take it for a spin whilst it’s still free) and business owners / entrepreneurs in general. He said something that immediately struck a cord. I’m paraphrasing here, but it was something along the lines of “You know...
If you’re looking for a new supplier, whether it’s an accountant, a designer or anything else then by far the best route is to ask others you know in business who they’d recommend.
This works fine if you’re asking the person privately. But where it falls down is if you ask them on a public...
I feel a bit naughty using the blog to advertise for non-KashFlow reasons - but I’ve just had to say “no, thanks” again to someones money and that makes me feel even worse.
Are you a Microsoft Techie or running a Microsoft-based Hosting Company?
Do you want to provide streaming media...
I first jumped on the Twitter bandwagon back in January shortly before it went mainstream in the UK (which I think was 21/01/2009 when Stephen Fry appeared on Jonathans Ross’ first show after his suspension)
I was asked today if Twitter has helped my business. It’s a question I could answer...
Business cards seem to be getting flashier and flashier. I’m seeing more and more cards that are covered in marketing messages, calls to action and sales pitches.
Your business card is NOT a sales brochure so don’t treat it like one.
Your business card should have your logo, web address and...
We offer a free trial of our online accounting software and we tend to follow up those who don’t go ahead to become paying subscribers to find out why they chose not to go ahead.
Typically we’re told that they love the software, it’s by far the easiest to use and easiest to understand...
Last month I had a problem with my Sony Vaio laptop. The touchpad was knackered and needed replacing. A couple of emails back and forth with Sony Support and they arranged to pick it up, repair it and deliver it back to me. When I opened the package at first I thought they’d given me a new...
Dear Vodafone,
It’s been 5 years now since we first got together. I said back in 2006 that I love you and that I would never look at another mobile phone provider but things have changed since then.
You’ve changed since then.
Continue Reading...
One of the things that’s been lacking in KashFlow has been an integrated, web-based payroll application.
We’ve been integrated with 12Pay for quite some time but a lot of our customers want a web-based solution which, like KashFlow, can be accessed from anywhere with an internet connection -...
Sage CEO Paul Walker recently told silicon.com:
In the back office accounting area, business solutions, we’re seeing very small, slow growth in terms of demand [for cloud computing]. We have a number of products that meet that demand that so far is relatively modest
It didn’t sound right to me...
There’s no shortage of web pages telling you how Twitter can generate you thousands of sales leads while you sleep.
This isn’t one of them.
However, I do want to share an incident that opened my eyes to how Twitter can be used to help you close sales.
Continue Reading...
As another busy week on UK Business Forums draws to an end, I’m back with my thoughts on a couple of the key discussions.
One which caught my eye was posted by UKBFer silvermusic who asked ‘Is honesty dead?’. Relating how a supplier sounded surprised when he called in to inform them they’d...
To coincide with our new look Friday email bulletin, I’ve decided to begin a weekly blog outlining my thoughts on key debates and discussions on the UK’s favourite small business forums. Given the level of activity the site receives, the posts will by no means be a comprehensive guide to the...
Back in March I said that we would give you our software for free for a year if you sent us your copy of an old-fashioned, boxed software for our bonfire.
After a slow start, the boxes have now started coming in thick and fast - much to the annoyance of our postman. No “slow-burn” puns...
Yesterday was the third official meeting of the Software as a Service group. It started out with the heads of a few SaaS accounting software firms getting together and taking it in turns to give money to Fullers, but has now been formalised under the auspices of Intellect.
The first task we...
If you were reading this blog last year then you may remember Sage proving they were worried and clueless - worried about SaaS, and clueless about how a small firm like KashFlow can use the internet to get our story heard.
After we stole their thunder they reported us to Trading Standards...
1) Forced unemployment or redundancy
If you’re unemployed, then great - you have no other demands on your time.
If you are employed, especially by a big company, then there may be a redundancy package on offer. So not only can you leave and get up and running with your new business - but you can...
One of the biggest mistakes I made in the early days of KashFlow (I made a few!) was charging for access to our API.
What’s an API?
For the non-techies, an API is an interface that allows other programs to interact with your KashFlow data. So that could be an ecommerce system automatically...
We’re backing a campaign to get the VAT registration threshold increased to 100k.
Currently, if your business turns over £67k or more then you are obliged to register for VAT. Sometimes registering for VAT can be beneficial, and if you are using software like KashFlow then the administrative...
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