the wording of titles & descripions does not always need to be perfectly straight forward... sometimes twisting the titles to target people who r more likely to be impressed can help. for example, advertise kung fu with general words like martial art because it then reaches people who do karate and are not used to seeing that quality of kung fu 
also consider making them good videos and embeding them on very relevant websites to ensures there's a decent flow of people watching your videos who like them, who would click Like, and would write good comments. affiliate portals are especially good for this, when u have lots of partners seeing ur videos and endorsing them
also consider making them good videos and embeding them on very relevant websites to ensures there's a decent flow of people watching your videos who like them, who would click Like, and would write good comments. affiliate portals are especially good for this, when u have lots of partners seeing ur videos and endorsing them
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M
mcjammycustard
- Original Poster
- #3
Hi bizwebstart
To backup what Birmingham has said
The video needs to be engaging to the viewer, keeping them hooked - you can monitor when people switch off and stop watching the video with youtube's very own analytics which can help you make better videos.
Depending on its content, make it entertaining, give people a reason to want to share it on with others.
Plug the video link or embed it (if allowed) in as many relevant places as possible.
Add it as a Video Response to other related youtube videos.
Choose keywords that relate to the video and to your business to maximise search results.
To backup what Birmingham has said
The video needs to be engaging to the viewer, keeping them hooked - you can monitor when people switch off and stop watching the video with youtube's very own analytics which can help you make better videos.
Depending on its content, make it entertaining, give people a reason to want to share it on with others.
Plug the video link or embed it (if allowed) in as many relevant places as possible.
Add it as a Video Response to other related youtube videos.
Choose keywords that relate to the video and to your business to maximise search results.
Upvote
0
I use google webmaster tools to leverage there video site map function. So it helps your video get ranked in the search engines.
Since video is still young the search engines are still optimizing best practice to start ranking videos, even though people are going straight to youtube now to search for products its even more important that you give the search engines what they want.
To appear in search you need to be in google's video index, just check out the video site map guide lines in googles webmaster tools and it will give you all the information you need for creating and submitting video sitemaps there is a little bit of coding involved but nothing to over the top, once you have created your video give them the XML feed then your done.
However there is no substitute for creating great content as well, content that people want to share.
I use a lot of video marketing for my local clients marketing campaigns, which work really well and drives a lot of local traffic but there are different methods for different campaigns it all depends on what your trying to achieve.
Since video is still young the search engines are still optimizing best practice to start ranking videos, even though people are going straight to youtube now to search for products its even more important that you give the search engines what they want.
To appear in search you need to be in google's video index, just check out the video site map guide lines in googles webmaster tools and it will give you all the information you need for creating and submitting video sitemaps there is a little bit of coding involved but nothing to over the top, once you have created your video give them the XML feed then your done.
However there is no substitute for creating great content as well, content that people want to share.
I use a lot of video marketing for my local clients marketing campaigns, which work really well and drives a lot of local traffic but there are different methods for different campaigns it all depends on what your trying to achieve.
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As i know the youtube search engine uses three basic items to initially rank your video:
The title of your video
The description of your video
The tags that you assign to your video
Be sure to create unique titles, descriptions and tag sets for each video, even if they are similar in nature; doing so will create unique content for the other engines to find, and help you create long tail phrases that occur naturally in your writing.
The title of your video
The description of your video
The tags that you assign to your video
Be sure to create unique titles, descriptions and tag sets for each video, even if they are similar in nature; doing so will create unique content for the other engines to find, and help you create long tail phrases that occur naturally in your writing.
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In addition to what others said you will also need to seed your video.
Doing the above will be good don't get me wrong but its only 1/3rd of what you need to do and only if you have a decent ammount of subscribers already your vid won't go that far!
What you need to do is get it seed'd - get it placed around the web on high traffic sites/blogs that is relevent to your content (most will allow an embeded video)
You need to go beyond just putting it up on YouTube and hoping for the best.
(unless of course you have a video of a cat doing something funny)
Doing the above will be good don't get me wrong but its only 1/3rd of what you need to do and only if you have a decent ammount of subscribers already your vid won't go that far!
What you need to do is get it seed'd - get it placed around the web on high traffic sites/blogs that is relevent to your content (most will allow an embeded video)
You need to go beyond just putting it up on YouTube and hoping for the best.
(unless of course you have a video of a cat doing something funny)
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All the usual keyword stuff applies and I would especially backup posting out the vids, that someone else called seeding on here. but I would also add this:
We have used Viddler and other sites and they don't work anything like as well as Youtube (Wonder why!!) However they are starting to allow you to put markers in the video so you can add extra keywords at points in the video. We're trying out to see if we can effectively use less, more controlled media to rank for more keywords. SO iI think this will be a futue thing.
Also use video to make a difference. Don't put boring, copied videos up from the manufacturers boring corporate library, use the time to build a TV-like channel, get personalities known and to be entertaining and adhoc. Its a leap of faith but this is also what will keep you in the game for that 1 big hit that could take you fuirther than any amount of SEO!!
Also be careful of having multiple YouTube accounts. I got caugfht out by this in the early days. Genuinely had 2 accounts doing different stuff and they were reinstated but due to running them both through my google account, posting from the same IP meant Youtube banned them both overnight!!
We have used Viddler and other sites and they don't work anything like as well as Youtube (Wonder why!!) However they are starting to allow you to put markers in the video so you can add extra keywords at points in the video. We're trying out to see if we can effectively use less, more controlled media to rank for more keywords. SO iI think this will be a futue thing.
Also use video to make a difference. Don't put boring, copied videos up from the manufacturers boring corporate library, use the time to build a TV-like channel, get personalities known and to be entertaining and adhoc. Its a leap of faith but this is also what will keep you in the game for that 1 big hit that could take you fuirther than any amount of SEO!!
Also be careful of having multiple YouTube accounts. I got caugfht out by this in the early days. Genuinely had 2 accounts doing different stuff and they were reinstated but due to running them both through my google account, posting from the same IP meant Youtube banned them both overnight!!
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E
euanharris
- Original Poster
- #17
the wording of titles & descripions does not always need to be perfectly straight forward... sometimes twisting the titles to target people who r more likely to be impressed can help. for example, advertise kung fu with general words like martial art because it then reaches people who do karate and are not used to seeing that quality of kung fu
also consider making them good videos and embeding them on very relevant websites to ensures there's a decent flow of people watching your videos who like them, who would click Like, and would write good comments. affiliate portals are especially good for this, when u have lots of partners seeing ur videos and endorsing them
I agree. For example if you know certain people are searching for something, e.g. a location, you can add that in your title. For example, you have a video demonstrating a panasonic combi drill, you might want to add some additional words at the end of the title, such as your location:
Panasonic Combi Drill London UK
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F
forumpost
- Original Poster
- #21
Youtube, no doubt is an effective way to promote videos properly. It should have its title really catchy and it's really good to put some relevant keyword into the title so that it could be searched easily when searchers search for that keyword in the youtube or even in the search engines. The quality and content of the video also does matter for the effective promotion of the video.
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