Yet another useless forum member

[Chase]

Let down again by someone who talks the talk..........
Anyway, I have a PPI reclaimng site for another company and this guy was to look at SEO and other things to recommend creating my own leads. I currently purchase web leads from another company and they are not the best and I was looking to get some advice on creating my own website to do this instead.

If I put a budget of £300 per week towards someone SEO'ing and driving trafic to my site to create leads, would this be enough?
Probably a generic question, but it's a start to get some feedback
If anyone has some ideas or needs further info, let's have a chat

The company I buy from has around 3 different sites and is producing 3,000 + leads per month. I can let you have his site address by PM only.

 

[Cromulent]

Before shelling out lots of money to SEO your website there are lots of things you can do for free.

For instance making sure the title tags on each page of your website are descriptive.

Make sure that you have one (and only one!) <h1></h1> tag on each page which is descriptive of the item on the page (you can use the same as the title tag if you wish).

Ensure that the HTML and CSS on your website is conforming to the relevant standard you have chosen to implement (HTML 4, XHTML 1, HTML 5 etc).

Reduce any bloat in your HTML and CSS. This has the added effect of speeding up page load times for visitors who are famously fickle when it comes to page load times.

Although meta description tags are not used to rank pages by Google and other search engines they are used on occasion to show a snippet of text under the link to your site in search results. If you have high quality descriptions this can help motivate people to click on your link in search results.

Use a CDN for storing static content to further increase the speed at which your pages load. Google have stated quite a while ago that they take page load speed into account when ranking your site. The faster it is the better. Make sure your page loads as fast as you can possibly make it (this also means not going for cheap web hosting, it is pointless paying £300 a week on SEO if you are only paying £20 a month on web hosting - invest in something good).

Just a few ideas that can get you up and running.

 

[K9-Steve]

Let down again by someone who talks the talk..........
Anyway, I have a PPI reclaimng site for another company and this guy was to look at SEO and other things to recommend creating my own leads. I currently purchase web leads from another company and they are not the best and I was looking to get some advice on creating my own website to do this instead.

If I put a budget of £300 per week towards someone SEO'ing and driving trafic to my site to create leads, would this be enough?
Probably a generic question, but it's a start to get some feedback
If anyone has some ideas or needs further info, let's have a chat

The company I buy from has around 3 different sites and is producing 3,000 + leads per month. I can let you have his site address by PM only.

£300.00 a week on SEO is a great deal of money to be spending. You could half that and put some into offsite SEO, article copy etc and the other half into other marketing plans such as PPC and local advertising.

 

[Chase]

Before shelling out lots of money to SEO your website there are lots of things you can do for free.

For instance making sure the title tags on each page of your website are descriptive.

Make sure that you have one (and only one!) <h1></h1> tag on each page which is descriptive of the item on the page (you can use the same as the title tag if you wish).

Ensure that the HTML and CSS on your website is conforming to the relevant standard you have chosen to implement (HTML 4, XHTML 1, HTML 5 etc).

Reduce any bloat in your HTML and CSS. This has the added effect of speeding up page load times for visitors who are famously fickle when it comes to page load times.

Although meta description tags are not used to rank pages by Google and other search engines they are used on occasion to show a snippet of text under the link to your site in search results. If you have high quality descriptions this can help motivate people to click on your link in search results.

Use a CDN for storing static content to further increase the speed at which your pages load. Google have stated quite a while ago that they take page load speed into account when ranking your site. The faster it is the better. Make sure your page loads as fast as you can possibly make it (this also means not going for cheap web hosting, it is pointless paying £300 a week on SEO if you are only paying £20 a month on web hosting - invest in something good).

Just a few ideas that can get you up and running.

Thank you very much for your input and help. Unfortunately, your post reads the same as this to me:

feaigfj segtg ergrt efegrh fegrthg lluik rdvf dwoerui fsgtn egtj ef
adfegt gbgfhty fgnjy fgrht

<h1></h1> tag ??????? Strewth! I couldnt even type that let alone insert it!!!
I know zilch about web sites/HTML/Tags/ SEO and all the other stuff. What I am good at is attracting B.S.

 

[Chase]

£300.00 a week on SEO is a great deal of money to be spending. You could half that and put some into offsite SEO, article copy etc and the other half into other marketing plans such as PPC and local advertising.

Thank you.
offsite SEO????
article Copy????
PPC???

Can you see what I mean? I am a techies dream. When they talk to me the ££ signs start turning round in their eyes.

 

[OldWelshGuy]

This thread has been moved out of the tenders area at the thread starteers request. Please note for clarification, that as a result this is not a request for tenders nor a request for services, he has made it clear he wishes only to receive advice on his question and no more

 

[Chase]

Thank you

Now, I have a budget of £150 per week to do everything that is needed to attract 1000 new customers to my website and fill in a form every month.

Is this enough money to do this?

 

[nitro23456]

Although £300 per week isn't a small budget its by no means huge for PPI either. Finance and PPI is massively competitive so I'd take with a pinch of salt any comment that suggests its too much.

If you want to do it right and actually compete in the main searches £1200 per month sounds about right to me over a fair period of time.

If you bid on the main terms using PPC (pay per click) you can be paying £10+ per visitor! That is soon going to eat a fair bit of budget and before you entertain that idea you need to make sure the site has clear calls to action and is optimised to convert visitors into sales. At £10+ per visitor if the site doesnt convert well, you are going to be broke.

I would suggest contacting some well respected internet marketers and asking for examples and testimonials before you commit.

ETA: Whilst I'm sure the suggestions regarding title tags etc were well placed (and yes they do need to be at their best), that alone simply wont cut it in your industry.

 

[Chase]

Thanks.
I reduced my budget down to £150 per week as I know realise that it is not instantaneous and traffic may not come for some time, so I will still have to pay for leads meanwhile.
Is this then going to be too little?

 

[Cromulent]

What I am good at is attracting B.S.

I wouldn't call my post B.S. It provides some simple and effective measures you can implement yourself for free to help improve the search engine ranking of your website.

 

[OldWelshGuy]

In reality, £600 a month for PPI is unrealistic as you are unlikely to ever catch up with the people on page 1 spending upwards of £5,000 a month and a lot more in many cases.

I would forget SEO completely and look at other avenues of lead generation.

 

[nitro23456]

Depends on the site, what has already been done/not done, the keyphrases you want to target.

£600 per month is right there at the bottom really in my opinion. Yes, you can get something for that over a longer period of time, dependant on the answers to the points above but dont expect more than steady progress over a long period for maybe one or two phrases.

 

[Mathew]

Hi Chase,

I look at your situation with someone that I have helped with Mortgage leads.

At first they had been receiving leads via compare the market and over time felt the quality of leads and service was dropping.

So looked into PPC with google and crated a comprehensive add campaign.

To cut a long story short we ended up stopping the PPC and changing the lead generation company. We also paid more for the leads excepted we would get less but the quality was so much better more than we could hope for.

Maybe its just time to look for a different lead generation company.
<removed>

 

[Baz Watkins]

If you end up going back to your original budget of £1,200 pm you might get a 'jack of all' to write and post blogs, create optimised landing pages to convert prospects into leads and spend what was left on paid ads via Google.

Budget wise it would be tight, it would probably be a few hundred for any writing campaign, and another few hundred to prepare landing pages initially and then a porportion of the budget for amendments and testing.

You could also easily spend your budget a month just on paid ads, as a quick keyword cost search highlighted a cost per click range of £5 to £8 for the keyword PPI Reclaim alone, this cost would be less for longer variants of the word, or a similar alternative. In fact PPC could cost a lot more if you want to compete against the big boys on key terms, possibly thousands.

If you go with your £150 budget, you might get some form of the above, with that budget your better off trying to do as much as you can yourself i.e. post on blogs, write your own etc, maybe get a pro to create a PPC campaign tied to one optimised landing page, which you can then manage your self...you 'may?' even see a return for your monthly £600.

Thank you

Now, I have a budget of £150 per week to do everything that is needed to attract 1000 new customers to my website and fill in a form every month.

Is this enough money to do this?

 

[Chase]

I wouldn't call my post B.S. It provides some simple and effective measures you can implement yourself for free to help improve the search engine ranking of your website.

apologies, I wasn't referring to your post, I was meaning the member who let me down.
I appreciate your help and advice

 

[terryuk]

I would be in under the impression to go all out with whatever you can before the market dries up and get the most out of the dirty dog's funds.

However there is no guarantee of what 150 pounds a week or any SEO will bring you.

 

[Chase]

ok now I'm getting a picture. £150 is no good, I thought as much but I wanted feedback.
I'm still in a quandry as I still don't know if my £1200 per month will drive enough traffic.
there's still around five billion to get yet but mmost people are fed up of being called, that's why I'm thinking along these lines.

 

[terryuk]

ok now I'm getting a picture. £150 is no good, I thought as much but I wanted feedback.
I'm still in a quandry as I still don't know if my £1200 per month will drive enough traffic.
there's still around five billion to get yet but mmost people are fed up of being called, that's why I'm thinking along these lines.

It's a tough one, the price is some what dependent on what company / individual you go with and what consider to be their working wage / expenses and so on so on.

I get calls and never had a credit card in my life but I think yes you do need fresh leads. Not sure if your current lead generation co are re-working data or what? You never gave much information on current success with this.

 

[Ali-v-8]

Sorry guy you are well and truly not even going to dent the PPI market. I know the market and have worked on the sites on page one.
Gladstone and premierclaims started a trend off which all the websites are now copying. Googles new algo wiped them and now these micro data colection websites are in effect. The strange this is even though google penalised the sites, when redirected to another URL the new url went straight to page 1 in fact all 4 are on page one
Now there are 3 main companies on theer (plus news, and blah blah blah)
Forget a weekly figure and spend £2,500 an month min and you will find someone.
Initial Seo plan will cost you as well as on going.

 

[Chase]

Sorry guy you are well and truly not even going to dent the PPI market. I know the market and have worked on the sites on page one.
Gladstone and premierclaims started a trend off which all the websites are now copying. Googles new algo wiped them and now these micro data colection websites are in effect. The strange this is even though google penalised the sites, when redirected to another URL the new url went straight to page 1 in fact all 4 are on page one
Now there are 3 main companies on theer (plus news, and blah blah blah)
Forget a weekly figure and spend £2,500 an month min and you will find someone.
Initial Seo plan will cost you as well as on going.

So, what you are saying is that for me to get anywhere at all to start producing leads off my web site, I need to spend at least £2,500 per month, and even then , becasue 'the big boys' have it all sewn up, I am not really likely to see any ROI?
Is that about right? So, if I was to get some quotes for £1,200 per month, they are unlikely to make it happen for me?
I just need to know whether it is worth spendiong that money on this campaign or stick to buying leads.

 

[seoswat]

1000 leads per month is pretty high.

Now, I have a budget of £150 per week to do everything that is needed to attract 1000 new customers to my website and fill in a form every month.

Personally i think you need to set yourself some better goals, rather than setting your end goal - think of how you are going to get there.

Is it via organic search engines sending you traffic? - if it is then get someone to do some keyword research for you and provide you with a good list of keywords you can get your website targeted for ranking highly in the search engines

Is it via social media for sending you traffic? if it is, do you have a facebook, twitter, pinterest, instagram account? are you active on them?

Is it something that you can create a video for (pretty much everything you can)? if it can be, get someone to create some videos and upload to youtube to help push traffic.

There are lots of other methods out there for getting these signups - freelancer.com or similar sites also would provide this.

Personally i would build the foundations to make you consistantly achieve those 1000 signups every month, rather than paying just for those 1000 leads and then going back to square one.

How many leads are you currently getting per month?

Work towards a 6 month target, and set yourself a progressive goal each month to help you achieve this.

Personally you should focus on as many different things as possible.

SEO, Video, Emails, Social Media etc

 

[Ali-v-8]

I am advising you it is a saturated market. People searching for PPI have slowed down.
If you have been offered SEO for a new website to appear on page one of Google for PPI for £1200 bite their hand off if they can get the results.
BUT I can tell you he will be coming up against people like me and we get paid a lot more than that.
If its a limited budget try PPC instead, but again its cost.
Also try social media viral advertising - Cost you less and spread the word even when your not trying.

So, what you are saying is that for me to get anywhere at all to start producing leads off my web site, I need to spend at least £2,500 per month, and even then , becasue 'the big boys' have it all sewn up, I am not really likely to see any ROI?
Is that about right? So, if I was to get some quotes for £1,200 per month, they are unlikely to make it happen for me?
I just need to know whether it is worth spendiong that money on this campaign or stick to buying leads.

 

[K9-Steve]

I am advising you it is a saturated market. People searching for PPI have slowed down.
If you have been offered SEO for a new website to appear on page one of Google for PPI for £1200 bite their hand off if they can get the results.
BUT I can tell you he will be coming up against people like me and we get paid a lot more than that.
If its a limited budget try PPC instead, but again its cost.
Also try social media viral advertising - Cost you less and spread the word even when your not trying.

I think it's also worth noting and informing the OP that rates for any form of service business is usually based on the providers hourly rate. Those that owe no money, own their offices and have low overheads minus employees and contractual rates tend to be lower cost - this does not mean they are unable to perform to the same standards of a company that charge double the rates.

 

[Chase]

BUT I can tell you he will be coming up against people like me .

That sounds a tad egotistical to me. Are you saying that the company I got a quote from are not as good as you?

 

[Chase]

I think it's also worth noting and informing the OP that rates for any form of service business is usually based on the providers hourly rate. Those that owe no money, own their offices and have low overheads minus employees and contractual rates tend to be lower cost - this does not mean they are unable to perform to the same standards of a company that charge double the rates.

I wouls agree with that. Also they might not be as greedy as some who charge a lot!

 

[Chase]

1000 leads per month is pretty high.



Personally i think you need to set yourself some better goals, rather than setting your end goal - think of how you are going to get there.

Is it via organic search engines sending you traffic? - if it is then get someone to do some keyword research for you and provide you with a good list of keywords you can get your website targeted for ranking highly in the search engines

Is it via social media for sending you traffic? if it is, do you have a facebook, twitter, pinterest, instagram account? are you active on them?

Is it something that you can create a video for (pretty much everything you can)? if it can be, get someone to create some videos and upload to youtube to help push traffic.

There are lots of other methods out there for getting these signups - freelancer.com or similar sites also would provide this.

Personally i would build the foundations to make you consistantly achieve those 1000 signups every month, rather than paying just for those 1000 leads and then going back to square one.

How many leads are you currently getting per month?

Work towards a 6 month target, and set yourself a progressive goal each month to help you achieve this.

Personally you should focus on as many different things as possible.

SEO, Video, Emails, Social Media etc

Thank you. Unfortunately, you are asking me questions I do not know the answer to. This is why I am asking people for advice. People who can look at my site and tell me what I would need to do to get what I want.

 

[Chase]

The upshot of all this is:
Do I really need SEO/SArticles/blogs/linkbacks/PPC/Adwords and pay £1200 per month ( will I acheive it for this?) to get 500 - 1,000 new hits every month

Or do I stick to buying leads ?
OR is there any other advice I can do with £1200 per month to increase business? I currently use introducers but want to get rid of them all, they take far too much time up.

 

[K9-Steve]

The upshot of all this is:
Do I really need SEO/SArticles/blogs/linkbacks/PPC/Adwords and pay £1200 per month ( will I acheive it for this?) to get 500 - 1,000 new hits every month

Or do I stick to buying leads ?
OR is there any other advice I can do with £1200 per month to increase business? I currently use introducers but want to get rid of them all, they take far too much time up.

As PPI is only a segment of your business, it would be beneficial for you to invest some of your money into marketing your services as a whole, as opposed to just PPI.

 

[Chase]

As PPI is only a segment of your business, it would be beneficial for you to invest some of your money into marketing your services as a whole, as opposed to just PPI.

Steve,
PPI is all that we do on this site. Our other site deals with pensions ( which I will be needing advice on later this year to do the same)

 

[K9-Steve]

Steve,
PPI is all that we do on this site. Our other site deals with pensions ( which I will be needing advice on later this year to do the same)

I see, apologies for the miss-understanding.

 

[Chase]

That's OK no problem Steve.

Anyone tell me, is online marketing the same thing as SEO or is it writing blogs/Articles etc...
or none of the above?

 

[Ali-v-8]

Standard assumption everyone makes - SEO is part of online marketing as are all the thing you mentioned, not the other way around.

Put in all the ingredients to get a good dish.

 

[Ali-v-8]

Not true - I charge a premium because I can. I don't fail. My office is paid for and I don't employ anyone who doesn't pull their own weight.
I also don't outsource but I do have preferred people who I use where its not practical to keep on board.
Hourly rates are for people who want to tot up bills.
CLIENT has a problem, asks you to look for a solution. You are asked to go from A to B - If you don't get to "B" the client isn't interested in why you didn't get the result. Truthfully they are only interested in how much has just been spent and how much is it going to cost.
You quote £5,000 - doesn't matter if it only took you a week or a month - You did your job and thats all it cost.

I think it's also worth noting and informing the OP that rates for any form of service business is usually based on the providers hourly rate. Those that owe no money, own their offices and have low overheads minus employees and contractual rates tend to be lower cost - this does not mean they are unable to perform to the same standards of a company that charge double the rates.

 

[Online Business Video]

1000 leads per month is pretty high.

Is it something that you can create a video for (pretty much everything you can)? if it can be, get someone to create some videos and upload to youtube to help push traffic.

Personally you should focus on as many different things as possible.

SEO, Video, Emails, Social Media etc

...can't disagree with that!

Paul