Yankee / Kringle / Wood Wick Candles Wholesale Pricing Info :)

[leavealightonforme]

Hi there folks

First post, looking for some information that isn't so easy to come by and I reckoned someone on here could probably help.

I manufacture scented candles and wax tarts in the same glassware as that used by Kringle and Yankee. I've been selling online to the public for a good while via my website but am more frequently being asked to accommodate wholesale to gift retailers.

This is something I want to do, but I have no idea what price the likes of Yankee / Kringle / Wood Wick wholesale to their retailers, or to put it another way, what profit margin do they leave for the reseller in relation to their MRRP.

This is critical info for me as while I want to pitch my wholesale prices just below the competition, my costs are considerable, and it would be easy to make a pricing faux pas!

I'm really interested in hearing from shop retailers who currently stock Yankee, Kringle and Wood Wick please.

Thanks in advance x

 

[billie1]

Try posting this thread on the Retail section of the forums as well. I think you would have to do some research to work out wholesale prices. You will also have to work out whether you would need additional staff to help turn over the amounts requested by retailers.

 

[Billmccallum]

http://xystostrade.co.uk/10oz-Candles/

http://www.trade.yankeecandle.co.uk/

http://www.kringlecandle.co.uk/wholesale-enquiries.html

 

[Lunazzurra]

I have a gift shop and almost without question the multiplier would be x 2.4 on the wholesale price to give you an RRP. That equates to 100% mark-up (not margin) + allowance for VAT at 20%. So if you can research RRP's then just work backwards.

 

[leavealightonforme]

I have a gift shop and almost without question the multiplier would be x 2.4 on the wholesale price to give you an RRP. That equates to 100% mark-up (not margin) + allowance for VAT at 20%. So if you can research RRP's then just work backwards.

Thanks for your reply in particular, and also the earlier replies. Would welcome loads more input on this from other members if possible. Thanks again x

 

[Socio South West]

As a manufacturer selling direct to end user on eBay, it is my bet that your online prices represent a considerably slimmer margin than that applied to a more traditional retail model, and offering 50% discount off your eBay prices isnt going to leave a lot in it for you.

Make sure if you do decide to start taking wholesale orders that the business is worth your while - See an example of a company I did some work with on my website http://www.sociosw.co.uk/index.php/margin They found that they were making very low margin from larger wholesale orders - almost doing them for nothing, and stopped doing any wholesale business. Their profits went up by doing less work.

You may be able to turn this to your advantage by creating a 'traditional retail' RRP which you can discount to give your eBay prices.... and also a satisfactory trade price.