yahoo local business listing?

[ryan4444]

Is there a yahoo local business centre like google? i cant seem to find a page to register for a business listing?

 

[MASSEY]

Because it costs you £250

 

[Andy Walpole]

There is in the US, but not in the UK. And as Yahoo is going to bite the dust there isn't going to be one either

 

[ryan4444]

There is in the US, but not in the UK. And as Yahoo is going to bite the dust there isn't going to be one either

is yahoo ceasing to exist then?

 

[Andy Walpole]

It is going to be merged into Bing - Microsoft are in the process of buying it

 

[ryan4444]

So i cant go on a yahoo local business maps listing then?

 

[saxondale]

maps listing?



yes there is one

it`s free

but it`s organic NOT manipulatable

how do I know this? ............................. because we`re number one for "our trade" in "our area" (inc. spelling mistake)







.

 

[zigojacko]

So i cant go on a yahoo local business maps listing then?

Yes you can, the listings on Yahoo Maps are sourced from Infoserve and you can submit your business here > http://search.infoserve.com/

To add further... This system will not be ceasing anytime soon, Yahoo/Infoserve are currently trying to get more businesses listed on their Yahoo! Local platform. Yahoo! aren't "biting the dust" as such, they are just focusing primarily on other features outside search.

 

[Dalzells]

It's administered by Infoserve in the UK on Yahoo's behalf - Expect the hard sell for a sponsored listing at silly rates.

 

[Faevilangel]

It's administered by Infoserve in the UK on Yahoo's behalf - Expect the hard sell for a sponsored listing at silly rates.

Yup, I signed up for the 'free' version and every day for a fortnight I had phone calls offering me a 'premium' service

 

[Dalzells]

They don't have a clue either, you could run rings round their staff on the phone. Talk about scripted conversation!

 

[PDC]

Looking for an answer to the above.

I guess all this is now outdated, though I see the Yahoo listing option is still US only. Infoserve/cityvisitor doesn't seem to have anything to do with the listings anymore, judging form the fact they only list one business' in our sector and its not one that shows anywhere on Yahoo. Bing listings are unrelated too.

We used to be at the top of Yahoo for our field and it brought in barely a couple of clicks a month, but seeing the news re Yahoo and Firefox, we thought it might be prudent to update our presence there a little.

 

[MASSEY]

Looking for an answer to the above.

I guess all this is now outdated, though I see the Yahoo listing option is still US only. Infoserve/cityvisitor doesn't seem to have anything to do with the listings anymore, judging form the fact they only list one business' in our sector and its not one that shows anywhere on Yahoo. Bing listings are unrelated too.

We used to be at the top of Yahoo for our field and it brought in barely a couple of clicks a month, but seeing the news re Yahoo and Firefox, we thought it might be prudent to update our presence there a little.

I've lost touch with yahoo because it's such a poor attempt at a search engine and when i've had competitive terms ranked high on yahoo they get no traffic yet loads from google.

http://www.cnet.com/uk/news/yahoo-directory-once-the-companys-cornerstone-to-shut-down/

There was probably a time many years ago when a link from the yahoo directory offered some benefit, but i would imagine that the people who have been paying within the last 5 years may as well have set fire to their money.

I would be interested to see what happens with Fire Fox, it would be a way for yahoo to get used a great deal more than it does already. But i can't see google letting it go. Yahoo is a pathetic excuse for a search engine. I only ever usually visit yahoo for checking old email accounts and if i ever do a search it's usually by accident.

 

[webgeek]

At 4.5 years gap between posts this has to be a contender for the record of reviving a post on UKBF.

Listing a business somewhere? Be thinking citation sites, super highly relevant niche sites and anywhere your prospects frequent (almost anywhere).

 

[mediaguy35]

anywhere your prospects frequent (almost anywhere).

No No - that's called marketing by blunderbuss and is like finding a needle is a haystack.

super highly relevant niche sites

that's better advice.... and smart if I can add. Citation sites? do these exist in enough quantity to be of enough help, I dunno - but got that feeling that getting links on those will be tough due to restrictions of who is allowed in by invitation only.

 

[webgeek]

No No - that's called marketing by blunderbuss and is like finding a needle is a haystack.

I'm afraid you're confusing 1955's interruptive (blunderbuss marketing) with 2005's inbound marketing.

The goal is not to force your way into an auditorium and strongarm everyone you bump into until you find a prospect who will listen, or sift through a haystack to find a square peg.

Inbound marketing relies on the business putting forth the right types of messages into the right channels so as to facilitate the prospective buyers journey. Those who aren't on the path to making a purchase will likely self-filter themselves out of the loop, while those who are, will find the message striking a chord with them as they nod in agreement throughout.

If I'm offering a coaching service for small business owners, I'd be searching for 'small business advice', 'small business help' and seeing what types of sites they prospects are seeing when they make a similar search. I'd also have a look at 'small business funding' and 'small business grants' plus 'small business loans' to see where the cash-strapped are getting their information from.

Obviously there's more than one scenario (or persona) to the big picture of this, but a cocktail napkin example, as above, would lead me to a number of page one results. In my searches, I'd surely have looked at 'small business forums' and landed on UKBF.

A well placed post, guest post, advertorial, or other valuable content which readers would find relevant and remarkable would go a long way introducing the brand, ingratiating themselves and demonstrate a pay it forward mindset while showing they are abreast of current issues and matters of concern to them.

Personally, I'd much prefer finding a vendor that way than having them call me out of the blue, without so much as knowing my name, and trying to twist my arm until I say no 8 times, as they interrupt what I'm in the middle of, to sell me something I may not want or need.

There's a reason organic SEO outperforms PPC ROI (content/display network especially) consistently. One relies on being seen with a solution at a time when people have a problem and the latter relies on carpet bombing an audience with an often times irrelevant message.

Inbound marketing relies on segmentation, targeting prospects based on common demographics, and using personas to understand the archetypes, at least if done properly (and much, much more).

It's not a horde of cave men wielding the leg of a T-Rex in order to squash a flea.

Sorry, but interruptive marketing, like those draconian 1 year contracts that clients are locked into, just so the company can safeguard their annual income forecasts irregardless of their crappy service or products, is a dinosaur. Maybe that horde of cave men should wield that instead...

 

[PDC]

Thank you for those replies, as I did mention in my post we too featured well in Yahoo previously but received very little traffic from it.

My reasoning in looking into it again and asking about Yahoo specifically - I too hadn't thought of or used Yahoo for some time - was the news that it is to replace Google as the default/installed search engine in the Firefox browser. I would imagine this is sure to bring at least some new users to the search engine.

But it seems in the 4.5 years since this thread was started nothing on the UK side for local searches has been added to the Yahoo site while the other suggested methods of getting local listings on there have all gone.

 

[InternetMarketingPlatinum]

I'm afraid you're confusing 1955's interruptive (blunderbuss marketing) with 2005's inbound marketing.

The goal is not to force your way into an auditorium and strongarm everyone you bump into until you find a prospect who will listen, or sift through a haystack to find a square peg.

Inbound marketing relies on the business putting forth the right types of messages into the right channels so as to facilitate the prospective buyers journey. Those who aren't on the path to making a purchase will likely self-filter themselves out of the loop, while those who are, will find the message striking a chord with them as they nod in agreement throughout.

If I'm offering a coaching service for small business owners, I'd be searching for 'small business advice', 'small business help' and seeing what types of sites they prospects are seeing when they make a similar search. I'd also have a look at 'small business funding' and 'small business grants' plus 'small business loans' to see where the cash-strapped are getting their information from.

Obviously there's more than one scenario (or persona) to the big picture of this, but a cocktail napkin example, as above, would lead me to a number of page one results. In my searches, I'd surely have looked at 'small business forums' and landed on UKBF.

A well placed post, guest post, advertorial, or other valuable content which readers would find relevant and remarkable would go a long way introducing the brand, ingratiating themselves and demonstrate a pay it forward mindset while showing they are abreast of current issues and matters of concern to them.

Personally, I'd much prefer finding a vendor that way than having them call me out of the blue, without so much as knowing my name, and trying to twist my arm until I say no 8 times, as they interrupt what I'm in the middle of, to sell me something I may not want or need.

There's a reason organic SEO outperforms PPC ROI (content/display network especially) consistently. One relies on being seen with a solution at a time when people have a problem and the latter relies on carpet bombing an audience with an often times irrelevant message.

Inbound marketing relies on segmentation, targeting prospects based on common demographics, and using personas to understand the archetypes, at least if done properly (and much, much more).

It's not a horde of cave men wielding the leg of a T-Rex in order to squash a flea.

Sorry, but interruptive marketing, like those draconian 1 year contracts that clients are locked into, just so the company can safeguard their annual income forecasts irregardless of their crappy service or products, is a dinosaur. Maybe that horde of cave men should wield that instead...

He might have meant blanket marketing? Not sure what he was trying to get across to be honest.

 

[mediaguy35]

I think the Yahoo Dir is dead? at least not really promoted much. Its a shame, as used to be some cool dirs. on the web like Zeal and Microsoft's Small Biz directory (we got good clients from that one).

Just as well Yahoo dir doesn't work, its fee for commercial sites is crazy.

 

[InternetMarketingPlatinum]

I think the Yahoo Dir is dead? at least not really promoted much. Its a shame, as used to be some cool dirs. on the web like Zeal and Microsoft's Small Biz directory (we got good clients from that one).

Just as well Yahoo dir doesn't work, its fee for commercial sites is crazy.

I remember it being a few hundred dollars just to "be considered" for inclusion meaning you might spend your hard earned and not even get in.

 

[mediaguy35]

It was $299 for a review, which suggests its open for them to keep your cash for whatever reason.

I've heard over the years that the benefit isn't worth the fee. But like all link sites, you'll only know for sure, if you do it, and monitor it.

 

[InternetMarketingPlatinum]

It was $299 for a review, which suggests its open for them to keep your cash for whatever reason.

I've heard over the years that the benefit isn't worth the fee. But like all link sites, you'll only know for sure, if you do it, and monitor it.

And that was every year wasn't it?

 

[mediaguy35]

Pretty sure it was per annum. Just checked the dir link and it goes to a page cannot be displayed page. I think they moved it to the 'more' drop menu at one stage, but its definitely been made redundant.

so looks like yahoo dir is no more... RIP

 

[UKSBD]

http://yahoo.tumblr.com/post/98474044364/progress-report-continued-product-focus

 

[mediaguy35]

our business has evolved and at the end of 2014 (December 31), we will retire the Yahoo Directory. Advertisers will be upgraded to a new service; more details to be communicated directly.

Upgrade? a new advert option perhaps at a lower price - say £50 a year for all commercial sites or something. Now that would be nice.

Now that sounds its just for old dir advertisers, but what about new ones?

 

[mediaguy35]

I heard of cityvisitor, think we have a listing somewhere - but not been phoned by them. Well, they got a right to sell and don't have a problem with that, as long as when told No means No, they accept it and move on.