- Original Poster
- #1
What on earth is the treacle test? It's stickiness of course. And it refers to your website content. What it actually means is… does the content on your website make your site visitors want to stick around and read, watch, engage, participate, subscribe and buy?
Keeping visitors on your website is of paramount importance especially if you want to show them something, tell them something or demonstrate something. The longer you can keep your visitors interested in your content the better the chances you have of making them buy something or subscribe to your list or email you or call you.
One of the best ways to keep someone on your site is to get them to watch a video. People will watch videos all day long but not many will read every word of your content. However, some will read over your content only if it contains the information they are looking for and as long as it is well written copy.
Well written copy means good English grammar and perfect punctuation. Far too many website owners either write copy purely for the search engines or spend as little as they can on having content written for them, in the mistaken belief that more is better. The fact is… less is more if it is good quality.
For many people the sight of badly written copy is a big turn off. It simple says you don't care enough about your customers, so why would you expect them to stick around any longer than they need to. First impressions always count and if you don't inform, excite and educate your visitor with your well written copy then they will be gone forever.
A mix of good copy with a "stop 'em dead in their tracks" headline, a short but engaging video and a clear call to action is all that's needed to give yourself a fair chance of converting visitors into buyers.
In a recent interview one the UK's top Direct Response copywriters, Bill Knight said, "Many business owners still can't get out of the habit of thinking it's all about them, with their "Established 30 years" tag lines and their "We are second to none" boasts. As soon as they realise that in business, it's all about the customer, then the sooner they will turn their fortunes around."
He went on, "Many companies will spend a small fortune on SEO copy in an effort to get better search engine ranking, which is fine, but it also has to make sense to the human reader. So, a compromise is needed, but never compromise on quality."
Great quality content and video engagement are the two most vitally important elements for online success. Get sticky and get more customers. Get free sticky advice here: www.knight-writer.co.uk
Keeping visitors on your website is of paramount importance especially if you want to show them something, tell them something or demonstrate something. The longer you can keep your visitors interested in your content the better the chances you have of making them buy something or subscribe to your list or email you or call you.
One of the best ways to keep someone on your site is to get them to watch a video. People will watch videos all day long but not many will read every word of your content. However, some will read over your content only if it contains the information they are looking for and as long as it is well written copy.
Well written copy means good English grammar and perfect punctuation. Far too many website owners either write copy purely for the search engines or spend as little as they can on having content written for them, in the mistaken belief that more is better. The fact is… less is more if it is good quality.
For many people the sight of badly written copy is a big turn off. It simple says you don't care enough about your customers, so why would you expect them to stick around any longer than they need to. First impressions always count and if you don't inform, excite and educate your visitor with your well written copy then they will be gone forever.
A mix of good copy with a "stop 'em dead in their tracks" headline, a short but engaging video and a clear call to action is all that's needed to give yourself a fair chance of converting visitors into buyers.
In a recent interview one the UK's top Direct Response copywriters, Bill Knight said, "Many business owners still can't get out of the habit of thinking it's all about them, with their "Established 30 years" tag lines and their "We are second to none" boasts. As soon as they realise that in business, it's all about the customer, then the sooner they will turn their fortunes around."
He went on, "Many companies will spend a small fortune on SEO copy in an effort to get better search engine ranking, which is fine, but it also has to make sense to the human reader. So, a compromise is needed, but never compromise on quality."
Great quality content and video engagement are the two most vitally important elements for online success. Get sticky and get more customers. Get free sticky advice here: www.knight-writer.co.uk
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