Why isnt there one simple SEO method....

A

Advink - Mark

Its really annoying there is no simple answer as so where to start with on/off site SEO...

I understand that is complicated and changes but why isnt there a simple guide anywhere?

Some people say pay, other say never pay... Some say start with content, some say backlinks...

Can someone give me a simple answer?
 
SEO at its most basic form is simple.
1. On-site
2. Off site

1. On site - as a bare minimum,

  • carry out keyword research to find your main keywords,
  • match keywords to pages
  • Check your keywords and derivatives appear on the page (derivatives for example if the main KW is 'wedding dress', then wedding gown, bridal gown, bridal dress) should also be on the page.
  • if it works, have part or all of your KW in a heading tag
  • make sure the copy uses those derivatives
  • try to link to this page from other pages internally, from within your copy, and use your main KW and derivatives.
  • microformat your address this is crucial, more than ever now for local traffic, it also builds google trust (which helps with rankings)
  • get some sort of analytics on there, if you can't interrogate your traffic, you just as well give up
2. Off site - as a bare minimum

  • start with some social noise, if you can get it from accounts older than your site then great
  • submit a press release, as that is what new businesses do.
  • submit a google places listing request (or claim your listing)
  • create a google+ for business page.
  • make sure your address appears IDENTICALLY on all your pages +page, places page and your own website
  • Try to get links on pages that are older than yours. high quality manually (done by you) blog commenting is ideal for this. no spam, no overuse of anchor text, just simple links
  • post on topic related forums, link if possible, but get social noice for your domain if not possible.
  • ramp up your backlinking, use gues blogging, submit to some nice directories.


there you go, there is a start for you :)


That is off the cuff so expect it to get torn to shreds.


here is the thing though, is this what I would do always? NOPE! I do things differently for different sites, because sites are different.
 
Upvote 0
SEO at its most basic form is simple.
1. On-site
2. Off site

1. On site - as a bare minimum,

  • carry out keyword research to find your main keywords,
  • match keywords to pages
  • Check your keywords and derivatives appear on the page (derivatives for example if the main KW is 'wedding dress', then wedding gown, bridal gown, bridal dress) should also be on the page.
  • if it works, have part or all of your KW in a heading tag
  • make sure the copy uses those derivatives
  • try to link to this page from other pages internally, from within your copy, and use your main KW and derivatives.
  • microformat your address this is crucial, more than ever now for local traffic, it also builds google trust (which helps with rankings)
  • get some sort of analytics on there, if you can't interrogate your traffic, you just as well give up
2. Off site - as a bare minimum

  • start with some social noise, if you can get it from accounts older than your site then great
  • submit a press release, as that is what new businesses do.
  • submit a google places listing request (or claim your listing)
  • create a google+ for business page.
  • make sure your address appears IDENTICALLY on all your pages +page, places page and your own website
  • Try to get links on pages that are older than yours. high quality manually (done by you) blog commenting is ideal for this. no spam, no overuse of anchor text, just simple links
  • post on topic related forums, link if possible, but get social noice for your domain if not possible.
  • ramp up your backlinking, use gues blogging, submit to some nice directories.


there you go, there is a start for you :)


That is off the cuff so expect it to get torn to shreds.


here is the thing though, is this what I would do always? NOPE! I do things differently for different sites, because sites are different.

It doesn't get much better than this! Use this as a guide line and literally work through this list
 
Upvote 0
I have read a tonne of stuff and I still dont undetstand how to get good ones...
We all want good ones... Oh, you're talking about links? :D

You could start with youtube - look for videos with recent date. I would tend to suggest maybe setting up a couple of test sites on which to experiment before you try anything on your main money site...

There's also bloggerlinkup and myblogguest (I've never actually used either) for easy guest blogging.

At some point I hope to be posting a series on my site, but with my partner offline, it might not be in the near future :)
 
Upvote 0

pete.mcal

Free Member
Aug 14, 2012
20
6
Well, you should always start, in my opinion, with on-page SEO then do off-page SEO. That way, you can work on your page first to be sure they are using the right keywords.

After that, there's many things you can do! :)

This is a good simple answer. Google wants to give user's RELEVANT results.

No matter how many backlinks you get if your page is not relevant to your targeted keywords / search users google will find it hard to justify ranking you.

Think of it like building a brick and mortar business, your website is your premises and backlinks are promotional advertisements. You don't want to send people to your premesis if it doesn't actually deliver what your advertisements say.

Get your site right then work on external SEO.
 
Upvote 0
I repeat SHHHHHHHHHHH :rolleyes::p:D

This is a good simple answer. Google wants to give user's RELEVANT results.

No matter how many backlinks you get if your page is not relevant to your targeted keywords / search users google will find it hard to justify ranking you.

Think of it like building a brick and mortar business, your website is your premises and backlinks are promotional advertisements. You don't want to send people to your premesis if it doesn't actually deliver what your advertisements say.

Get your site right then work on external SEO.
 
Upvote 0

ThomasBuckland

Free Member
Aug 15, 2012
100
12
Cardiff
SEO at its most basic form is simple.
1. On-site
2. Off site

1. On site - as a bare minimum,

  • carry out keyword research to find your main keywords,
  • match keywords to pages
  • Check your keywords and derivatives appear on the page (derivatives for example if the main KW is 'wedding dress', then wedding gown, bridal gown, bridal dress) should also be on the page.
  • if it works, have part or all of your KW in a heading tag
  • make sure the copy uses those derivatives
  • try to link to this page from other pages internally, from within your copy, and use your main KW and derivatives.
  • microformat your address this is crucial, more than ever now for local traffic, it also builds google trust (which helps with rankings)
  • get some sort of analytics on there, if you can't interrogate your traffic, you just as well give up
2. Off site - as a bare minimum

  • start with some social noise, if you can get it from accounts older than your site then great
  • submit a press release, as that is what new businesses do.
  • submit a google places listing request (or claim your listing)
  • create a google+ for business page.
  • make sure your address appears IDENTICALLY on all your pages +page, places page and your own website
  • Try to get links on pages that are older than yours. high quality manually (done by you) blog commenting is ideal for this. no spam, no overuse of anchor text, just simple links
  • post on topic related forums, link if possible, but get social noice for your domain if not possible.
  • ramp up your backlinking, use gues blogging, submit to some nice directories.


there you go, there is a start for you :)


That is off the cuff so expect it to get torn to shreds.


here is the thing though, is this what I would do always? NOPE! I do things differently for different sites, because sites are different.

There are so many ebooks about this and methods and ranking strategies and it is a very complicated procedure which is why individuals and companies can charge high rates if rankings are ensured. With some of my SEO clients I have a page 1 or you don't pay policy, for medium competitive keywords but these policies are very expensive even for a small business rates are very high for this kind of deal.

Just a mention to the Welsh Guy bringing it home again, definately knows what hes talking about. This is what I do for my clients and for low competition keywords such as local businesses this will be enough to get you noticed by google and rocket up the SERPs.

Thanks
Tom.
 
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