Why are the social media profiles of so many recruitment agencies inactive?

[andav]

Many agencies post jobs to their website e.g. https://www.headwayrecruitment.co.uk/jobs/ but dont also post jobs (or often anything at all) to their social media profiles e.g. https://twitter.com/HeadwayRec

Anyone have any idea why this might be? These agencies look a decent size (e.g. not 1-2 people working out of their bedroom) I would have thought it would be worth bothering post jobs to social media profiles given jobs are what you sell? As far as I know (I have never worked in recruitment though...) agencies are generally not paid unless they place people in jobs, so surely promoting their product on social media given thats where so many eyeballs are these days might be worth doing.

Makes me wonder how agencies these days find jobseekers? Im guessing it might be job boards e.g. indeed or linkedin etc.

 

[NickGrogan]

Recruiters want quality applications, not quantity. Social media produces poor quality leads.

 

[WebshopMechanic]

I thin a lot of recruiters use sites like Indeed where they can view CVs and cherry pick the candidates for specific roles.

Recruitment agencies aren't really looking to create 'a brand' for themselves. Recruitment is a numbers game. Many probably don't even have marketing people.

 

[antropy]

Recruitment is a numbers game. Many probably don't even have marketing people.

KPI game for many and for all the wrong reasons. As long as they speak to 40 candidates and send 10 CVs to clients in a day then the company will be happy. The amount of times we have been spammed with CVs from recruiters when we put a job on Indeed is unbelievable. Alex

 

[andav]

Recruiters want quality applications, not quantity. Social media produces poor quality leads.

I spoke with someone I know who works in recruitment and he said in his experience recruitment leads from any kind of job advert (e.g. linkedin, indeed etc) are also generally low quality, and its a matter sifting through a lot of noise. To generate higher quality leads you generally need to proactively approach candidates, but obviously this is time consuming and expensive

What puzzles me is why so many agencies continue to post jobs on their website but not bother posting on social media. Social media is where people are, not hanging out on recruitment agency websites

 

[andav]

KPI game for many and for all the wrong reasons. As long as they speak to 40 candidates and send 10 CVs to clients in a day then the company will be happy. The amount of times we have been spammed with CVs from recruiters when we put a job on Indeed is unbelievable. Alex

that sounds about right 10 years ago I looked at working in recruitment, I had a couple of interviews and was really put off by the culture, it was all about hammering the phone all day. I thought in 2020 things might have moved on a bit but it appears not the case. People that work in recruitment have numbers (calls, emails) they have to hit and they hammer away all day at it

 

[NickGrogan]

I spoke with someone I know who works in recruitment and he said in his experience recruitment leads from any kind of job advert (e.g. linkedin, indeed etc) are also generally low quality, and its a matter sifting through a lot of noise. To generate higher quality leads you generally need to proactively approach candidates, but obviously this is time consuming and expensive

What puzzles me is why so many agencies continue to post jobs on their website but not bother posting on social media. Social media is where people are, not hanging out on recruitment agency websites

That is where some people are, sometimes. But not everybody and generally not when they're looking for work.

 

[Sam Kumar]

when dont get a good response , they are stop posting on social media... This happens in many industry and not just with recruitment agencies

 

[antropy]

I thought in 2020 things might have moved on a bit but it appears not the case

It will be even worse now with Covid and a lot of companies not hiring. The recruiter's KPIs have probably doubled and they will have to stay longer hammering the phones. Not the nicest industry to be in that is for sure! Alex

 

[Ray272]

It does not really make sense to post actual listings on social media. Promoting listings by way of going to a site or signing up by utilising specialist facebook groups and maybe out some taster jobs there but you want people to make the effort and follow protocols.