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Can someone tell me if Wholesaler, Supplier, Distributor and Reseller are all essentially the same thing? If not, what the differences are between them?
In my experience wholesaler/ distributor are the ones that have negotiated with brands/manufacturers and may have exclusive agreements to supply resellers. Most manufactrers will only supply through wholesalers/distributors. They only sell to trade (resellers/businesses).
One may also call these suppliers.
Resellers usually buy from wholsalers and sell to end users - the people going to use the product. There are some resellers who think they are wholesalers!