Which strapline sounds better

[Hedgie]

Trying to decide which strapline sounds better for my distribution company.

We have been using 'Effective Delivery Solutions' but wondered if either Logistics Solutions or Effective Logistics Solutions sounds better?

 

[Mike W]

Depends on your target market. For general Joe Public and smaller businesses, I'd have though what you have is perfect.

 

[DesignerNick]

I think what you have now will do the trick.

Effective Logistics Solutions is a bit of a tongue twister.

 

[Bravo Bravo]

Hi Hedgie,

Is there a reason why you are seeking a new strapline for your business? If you've made a shift in the core values of your company, for example, by tailoring your services to the preferences of individual customers rather than reliability and speed, your strapline will have to reflect that.

If you're just looking for a fresh change to the neighbourhood, I'd suggest:
"We Deliver."
It's short and to the point without missing a beat. Do not exclude the full stop though, as it adds an emphatic finish. Other than describing the nature of your business, it also hints at your ability to 'deliver success'. I hope this helps.

 

[davidgilham]

What you have now sounds good

 

[adxba]

Unless you think there is something wrong with your current strapline [Which there isn't as far as i'm concerned] or you are trying to market your business differently. I'd stick with your current strapline, its short catchy and simple.

Also have you considered the actual cost associated with changing it? Its not just the cost of coming up with the strapline, but you'd have to change it on all your stationary, vehicles, website etc!

Just my 2 cents!