which is more important, products or marketing?

[unet]

marketing hands down!

you just have to look at the IM products out there - most are very bad products yet the marketing is amazing.

and dont get me started on mobile phones - hype always wins

 

[glencooley.com]

Products.

Sell products people want or need and they will find you.

Marketing is an accelerator but it's not the be all and end all.

Marketing is a business tool much like accounting or customer service. Good desirable products in the market you are selling will sell themselves. Marketing is a channel to help you do that. It is not precursory especially if you have a client base or contacts.

I am being "loose" with the term marketing here

 

[glencooley.com]

marketing hands down!

you just have to look at the IM products out there - most are very bad products yet the marketing is amazing.

and dont get me started on mobile phones - hype always wins

boo.com spent 86 million in marketing........so historically i'd say a solid product offering wins.

Apple is the obvious exception

 

Products.

Sell products people want or need and they will find you.

Marketing is an accelerator but it's not the be all and end all.

Marketing is a business tool much like accounting or customer service. Good desirable products in the market you are selling will sell themselves. Marketing is a channel to help you do that. It is not precursory especially if you have a client base or contacts.

I am being "loose" with the term marketing here

Blimey who let you out of your cage.

Hi Glendoline.

Earl

 

[glencooley.com]

Blimey who let you out of your cage.

Hi Glendoline.

Earl

Apparently they didn't lock your cage well enough

I was bored, pissed off the wife by being on the computer I might as well impart some wisdom

 

Apparently they didn't lock your cage well enough

I was bored, pissed off the wife by being on the computer I might as well impart some wisdom

To true.

I am waiting.

I agree the product comes first.

Just waiting for this TV thing to catch on.

Earl

 

[AngelaNeal]

If your marketing is great but your product is bad you might have a steady turnover of customers.

If your product is good but your marketing isn't great, you are more likely to have a loyal customer base.

So, I think it depends on your business... I once worked with a company who had the best marketing venture I had ever seen- they brought in over 2,000 leads per month and many of those signed up for services. Few of them continued after a couple of months though so the marketing was essential to make up for the poor product quality.

I went for years without any marketing because my services were good enough to bring me business by word of mouth. Could I have made more money if I had also dedicated (more) time and resources to marketing? Of course! But then, not being superhuman I made the call to try and squeeze a bit of "life outside work" in there too.

I think product is crucial, but at least have a basic marketing plan in place to keep the leads coming in.

Good luck with your venture!