Which are the best shopping comparison sites

[Skateboard Express UK]

Hello,

I would be interested in getting feedback from people who have had experience using shopping comparison engines such as:

shopping.com
cia.co.uk
pricegrabber
pricerunner
kelkoo
nextag

Which have you found to be most effective and why ? Are there any that should be avoided - why ?

Thanks.

 

[monster77]

I was actually looking for the same information online, piped in a google search for "Best Price Shopping Comparison Site UK" and soo far from my basic digging, it seems that consensus would have Kelkoo as number 1, pricerunner as 2, shopping UK, Pricegrabber, Nextag.

In my actual experience as a marketing manager for an online computer shop, most of our traffic was generated through Google (PPC) and this was costly!!, about 15k/month, advertising through google adwords trumped by far all other advertising means.. The comparison sites do generate traffic though nowhere near the traffic you would need in generating big cash flow. Example, pricegrabber would get us about 300 clicks total in 1 month and we have some of the best pricing for products listed. Google adwords would give us 300 unique vsitors + in a day.

We are still heavily concentrated on Adwords as 60% of our budget, another 20% on shop comparison sites and the remaining 20% on getting SEO done on our site.

There is a company, feedsmanagment.com which can do all the legwork for you, check them out, great way to save time and money.

Hope this helps a lil..

 

[Skateboard Express UK]

Hi Monster,

Thanks for that - much appreciated. I have used comparison feeds before (in Australia) but not in the UK, so my question was really about which ones are seen as the most effective and the best value here.

I completely agree with your comments about the relative amount of clicks that you've seen from comparison sites vs Adwords and organic SEO, that's been my experience too.

I also googled for information about comparison sites in the UK and probably saw the same stats as you - but what they don't show is the relative cost per click (which obviously varies between categories). So rather than just pick the top 2 or 3 comparison sites based on someone's measurement of who's getting the most traffic, I was looking for anecdotal feedback from people who are using these services now about where they're getting the best value, taking into account cost/click and conversion rates as well as total # of clicks.

I will be delivering to European countries and I noticed a Euro comparison site called dooyoo showing up in the research - it would be good to hear from anyone who has experience with this service and whether it's effective.

Cheers..

 

[PMSToys]

I've been using shopmania for a while. No great shakes on the traffic front, as monster said above, Google Adwords remains the prime cpc platform to get visitors to your site.

 

[Toni]

I was actually looking for the same information online, piped in a google search for "Best Price Shopping Comparison Site UK" and soo far from my basic digging, it seems that consensus would have Kelkoo as number 1, pricerunner as 2, shopping UK, Pricegrabber, Nextag.

In my actual experience as a marketing manager for an online computer shop, most of our traffic was generated through Google (PPC) and this was costly!!, about 15k/month, advertising through google adwords trumped by far all other advertising means.. The comparison sites do generate traffic though nowhere near the traffic you would need in generating big cash flow. Example, pricegrabber would get us about 300 clicks total in 1 month and we have some of the best pricing for products listed. Google adwords would give us 300 unique vsitors + in a day.

We are still heavily concentrated on Adwords as 60% of our budget, another 20% on shop comparison sites and the remaining 20% on getting SEO done on our site.

There is a company, feedsmanagment.com which can do all the legwork for you, check them out, great way to save time and money.

Hope this helps a lil..

Hi Monster

Do you make a profit when using Adwords?

Lets say your conversion ration is 1:300 and to get those 300 clicks you had to spen say £150, so for that one say for the day from adwords you would have to have sold a product with atleast £150 profit margin to break even

If you paid £150 for 300 clicks and the customer bought a pack of chewing gum then you gonna make a big loss

If you conversion ration is somethin very low like 1:10, then yes adwords would work great

Can you say something on if adwords helps you make a profit?

Thanks

B

 

[Skateboard Express UK]

Hi Toni,

I think the key things about Adwords are that 1. you set your cost-per-click fee (and you get a higher or lower position according to how your bid compares to those of other Adwords advertisers for the same keyword) and 2. you set your own daily spending limit.

I remember that before I got started with adwords, I saw comments in various forums and so on that people had wasted lots of money on it for no return but once I got going, I couldn't see how that was possible unless you were really stupid and set high bids and didn't set daily spending limits.

You want to use Google Analytics (which may seem difficult or complicated but really isn't) in conjunction with your Adwords and shopping comparison campaigns to tell you where your traffic is coming from, what your conversion rates are like and what your ROI is on your Adwords spending. So it's fairly easy to dip your toe in the water with Adwords with a very low daily spending limit, see how it goes and decide whether it's for you.

Finally - as Mr Monster said, you probably shouldn't see Adwords and comparison shopping as your main sources of traffic. They are relatively expensive - especially compared to free traffic from organic search engine traffic. So you can get worthwhile results from Adwords etc but you won't know unless you measure it and you probably don't want to plan on it being your main source of traffic or revenue.

 

[competitor_monitor]

If you want price comparison for personal use then that list would suit you, but if you run an ecommerce store you should consider competitor price monitoring, good way to keep track of competitors.