whats the best way to sell a on line product

[www.sitepal.co.uk]

is it

search engine ads?

magazines ads?

posting leaflets?

What do you think!

Tony

 

[Eagle]

Depends on what the product is?...

 

[SuffolkDesigns]

I am guessing sitepal

We have had quite a poor response from Magazine ads and leaflets, I am guessing the reason is that people forget the URL by the time they get to a PC.

PPC on search engine seems to work ok once the keywords have been adjusted to a level that returns they best amount of "interested clicks"

Forums are great for selling on, like here, just leep posting intelligent posts with your product in your signature and you should get a few clients

 

[chris1317]

Im interested in finding this out too,

I have tried adwords but have not had much sales through it.

I was thinking of doing some flyers or local newspaper ads but was unsure how much custom id get as a result of it.

Chris.

 

[gary]

There's no one magic solution - you have to work out what your target market is and then work out what they read, what sites they visit and so on. Then you can work out where the best places to advertise are.

In your case you have to first educate people as to what SitePal is which makes it a little trickier. Some good PR would probably be a good start to get the word out there.

 

[BrightSparke]

I would like to support the point about PR - it is cost-effective but needs persistance and is more "behavioral" than scientific - i.e. you can't apply the usual 0.5%... rules that goes along with so much online marketing activities.

For a small operation, now is a good time of year to mount a PR campaign - with so many people on holiday there are fewer stories around so a better chance of a journalist picking up your feed.

This may sound like a contradiction, but for a small operation, even a mention in the mainstream press can have a big effect - worked for me.

Define your target audience. Identify the online/offline publications they are likely to read. Categorise them. Produce a Press Release per category - don't try a "one size fits all" approach. In my case (a new PC software product) a technical publication will want a different story to - say - a networking forum like this.

Develop - say - 3 PRs and then mail them (both e-mail and hard-copy).

Hope this helps.

Peter