What software creates the best dynamic emails?

[GaryParsonsUK]

Curious to see what opinion is on software out there like OpenCart & WooCommerce and the email features they have to encourage sales...

The more I see big sites like Amazon and eBay send emails like "we noticed you were looking at these... so have you seen these new products?"

- I'm wondering which software best does this?

 

[Faevilangel]

OC has a lot of modules (paid and free) which does something like that, it's not built in by default

not sure on Magento but I would guess it's similar, it comes with basic features which you can then extend with modules / plugins.

 

[zigojacko]

We've got an incredibly powerful piece of software that specialises in relationship databases from visitor tracking. You can collect any amount of data you wish from your visitors and then serve them automated, personalised or timely emails based on a wide variety of criteria and demographic.

Behaviour marketing! Far superior than your traditional broadcast monitoring (which in this day and age is close to useless via email).

We're UK partners of Copernica (based in the Netherlands) and have a license for this software. It's by far the best concept of system for this sort of thing. There are platforms, CMS's and other providers of 'email marketing' that will claim to be able to do this but it won't be half as much in the same league as what we use. (It's easily integrateable into most common CMS's and eCommerce platforms too).

 

[RepricerExpress]

I know of Infusionsoft which seems to be a beast of a solution but it's pretty expensive. That said, it seems to be fairly popular as I get quite a lot of emails from companies using it, but they are mainly software or info companies.