What is the difference between Business Development and Marketing?

[terencem2]

Hi Guys

I'm trying to put together an articl on this topic and I would be interested to hear your thoughts.



Regards

Terry

 

[GreatSEO]

http://en.wikipedia.org/wiki/Business_development

http://en.wikipedia.org/wiki/Marketing

Hope this helps

Dave

 

[LowcostPR]

From my POV, Business Development is every single aspect of improving a business (like improving efficiency and running of the business) and Marketing is improving turnover.

 

[Johng513]

Business Development is a sales activity that is expected to deliver results in the medium to long term, for example developing a channel or partner strategy. As opposed to a pure Sales activity which is more short term and normally involves selling directly to end customers. Marketing is a function which supports both sales and business development allowing them to target specific market verticals/channels/customers by developing material, market knowledge and sales propositions which are relevant to these. Sales and BD go and sell what marketing (normally along with product management) have put together to describe, price and position the products.

 

[charles2]

I think they are almost the same.

 

[Coderea]

Marketing is getting the word out..whereas business development is getting business from the word out.!

 

[james Minion]

Business Development implies a direct responsibility of an individual or organisation to deliver actual sales. Marketing is a more all emcompassing idea IMO.

 

[sunny09]

Hi Guys

I'm trying to put together an articl on this topic and I would be interested to hear your thoughts.



Regards

Terry

Market Development :
The early stage of advertising, and expand product awareness .
Medium-term, let the object for sale, but also benefits the promotion period .
The late show accounts for the market, profit, service, and expand sales.
Marketing:
1) Marketing is an integrated management process, through the whole process of business activities.

(2) marketing is to organize business activities for the center of meeting the needs of the customer, and to reach out corporate profit goals and developmentby satisfying the needs .

(3) marketing to the overall operation of the means to adapt to the needs and impact.
To sum up, we can make such marketing general, marketing is to customer needs as the starting point, there are plans to organize the business activities, to provide customers with the satisfaction of the goods and services to achieve business goals and process.
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